Download or read book Dinamizaci n del punto de venta written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Dinamización del Punto de Venta, del Ciclo Formativo de grado medio de Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, según el Real Decreto 1688/2011, de 18 de noviembre, de enseñanzas mínimas, y la Orden ECD/73/2013, de 23 de enero, por la que se establece el currículo del título correspondiente. Asimismo, el módulo profesional de Dinamización del Punto de Venta (cód. 1231) está asociado a la siguiente Unidad de Competencia: Organizar y animar el punto de venta de un pequeño comercio (cód. UC2105_2). La materia se ha distribuido en doce unidades: • Unidad 1. La dinamización del punto de venta y el comportamiento del cliente. • Unidad 2. El establecimiento comercial. • Unidad 3. Organización y diseño interior del punto de venta. • Unidad 4. El surtido. • Unidad 5. La gestión del surtido. • Unidad 6. El lineal y la implantación del producto en el punto de venta. • Unidad 7. Publicidad y relaciones públicas del establecimiento comercial. • Unidad 8. PLV y otros elementos de animación. • Unidad 9. El escaparatismo. • Unidad 10. Diseño de un escaparate. • Unidad 11. Acciones promocionales en el punto de venta. • Unidad 12. Métodos de control de la dinamización del punto de venta. El libro hace un recorrido por la dinamización de un establecimiento comercial, desde la elección de una adecuada ubicación del punto de venta hasta la colocación de los productos en los lineales, la composición de escaparates y la publicidad en el lugar de venta, sin olvidar la elección y la gestión del surtido que se va a ofrecer a los clientes. Además, los contenidos teóricos se exponen junto con actividades propuestas y resueltas para que los alumnos puedan ir aplicando los conocimientos adquiridos y fijando lo estudiado. Por último, al final de cada unidad se ofrecen un mapa conceptual para facilitar el repaso, enlaces web para ampliar conocimientos y numerosas actividades de comprobación, aplicación y ampliación.
Download or read book Dinamizaci n del punto de venta en el peque o comercio written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.
Download or read book Ozu written by Donald Richie and published by Univ of California Press. This book was released on 1977-03-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Substantially the book that devotees of the director have been waiting for: a full-length critical work about Ozu's life, career and working methods, buttressed with reproductions of pages from his notebooks and shooting scripts, numerous quotes from co-workers and Japanese critics, a great many stills and an unusually detailed filmography."—Sight and Sound Yasujiro Ozu, the man whom his kinsmen consider the most Japanese for all film directors, had but one major subject, the Japanese family, and but one major theme, its dissolution. The Japanese family in dissolution figures in every one of his fifty-three films. In his later pictures, the whole world exists in one family, the characters are family members rather than members of a society, and the ends of the earth seem no more distant than the outside of the house.
Download or read book ELEMENTS OF ENGLISH GRAMMAR written by Fernando Herrero Salas and published by Bubok. This book was released on 2016-03-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta pequeña Gramática inglesa, titulada ELEMENTS OF ENGLISH GRAMMAR ha sido concebida para su uso en las clases de enseñanza del Inglés, específicamente pensando en alumnos de 14 a 18 años, de forma que sin demasiadas explicaciones teóricas dispongan de unos cuadros sinópticos tanto de la morfología de los componentes básicos de la gramática inglesa como también de los elementos sintácticos que permitan una rápida comprensión y utilización de ellos a la hora de expresar un pequeño discurso coherente de forma inteligible, sea ello en forma escrita o hablada. Es necesaria, por tanto, su presentación y utilización en clase de forma que puedan entender o consultar luego rápidamente, por su cuenta, las estructuras y funciones que se presentan en esta pequeña obra, y que van redactados en un Inglés simple. Todas las estructuras van acompañadas de un buen número de ejemplos, sin dejar ninguna de las variantes teóricas tratadas sin ejemplificación clara. De especial utilidad son los cuadros dedicados a las Funciones y a la Sintaxis ya que la trabazón de un discurso lingüístico viene determinada por la correcta comprensión de los conjuntos y conjunciones que rigen la adecuada matización de la información comunicativa.
Download or read book International Handbook of Urban Systems written by H. S. Geyer and published by Edward Elgar Publishing. This book was released on 2002 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: An edited group of 21 papers on urban change; in addition, the author contributed the four initial chapters on theoretical methods. The remaining papers consider factors of urban change, mostly for the latter part of the 20th century, for countries in Europe, the Americas, South Africa, and Asia. Themes include migration, population change, and the impact of political change. The international group of contributors is made up of academics in geography, urban and regional planning, and demography.
Download or read book The Cosmic Race La Raza Cosmica written by José Vasconcelos and published by JHU Press. This book was released on 1997-08-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this influential 1925 essay, presented here in Spanish and English, José Vasconcelos predicted the coming of a new age, the Aesthetic Era, in which joy, love, fantasy, and creativity would prevail over the rationalism he saw as dominating the present age. In this new age, marriages would no longer be dictated by necessity or convenience, but by love and beauty; ethnic obstacles, already in the process of being broken down, especially in Latin America, would disappear altogether, giving birth to a fully mixed race, a "cosmic race," in which all the better qualities of each race would persist by the natural selection of love.
Download or read book UF2383 Dinamizaci n del punto de venta en el peque o comercio written by Arturo López Marchena and published by Editorial Elearning, S.L.. This book was released on 2017-08-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es enseñar a distribuir el equipamiento comercial y el surtido de productos para optimizar la superficie de venta disponible, organizando la exposición de los productos y su reposición en función de sus características. También a determinar los elementos externos y escaparate de la tienda combinando los criterios comerciales e imagen de la tienda, animar y decorar la tienda, así como organizar y realizar acciones promocionales y la publicidad en el punto de venta. Para ello, en primer lugar se estudiará la psicología de la venta en el pequeño comercio, la organización interior del punto de venta y la distribución de productos en el pequeño comercio. Por último se analizarán las acciones promocionales en el punto de venta y la señalética y cartelística comercial.
Download or read book Performance Metrics written by Duke Okes and published by Quality Press. This book was released on 2013-01-21 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which performance measures should you use? The obvious answer is that it depends on what you want to achieve, which someone else should never define for you. After all, it is your organization, your department, or your process. But once you are clear about what you want to accomplish, how do you sort through a variety of possible metrics and decide which are best? Then, given the list of metrics you believe are useful or necessary, how do you define them in more detail to ensure that the right data are gathered at the appropriate frequency and that the resulting information gets to the right people so that they can make proper decisions? This book provides a clarifying perspective for those who know that metrics need to be developed but are unsure as to the steps to follow in developing and deploying them. It focuses on making sure that the metrics selected will guide people and processes in the direction the organization wants to go, and allow continual evaluation of success. Every highly effective organization is unique in some strategic way, and the metrics used should reflect these differences. Studying high performers can be useful from a learning standpoint, but simply adopting what someone else is doing is likely to take you off your track and put you on theirs. The concepts in this book will put you on the correct track and give you the tools to stay on it.
Download or read book Genealogies for the Present in Cultural Anthropology written by Bruce M. Knauft and published by Routledge. This book was released on 2013-09-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of tensions between modern and postmodern sensibilities, what larger directions now emerge in cultural anthropology? In this major work, Bruce Knauft takes stock of important recent initiatives in cultural and critical theory. By combining critical reviews and ethnographic engagements with fresh readings of major figures and approaches, the work develops a larger vantage point for considering the dispersing influence of practice theories, postmodernism, cultural studies, postcolonial studies, modern/post-positive feminism, and multicultural criticisms.
Download or read book Watunna written by Marc de Civrieux and published by University of Texas Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in Spanish in 1970, Watunna is the epic history and creation stories of the Makiritare, or Yekuana, people living along the northern bank of the Upper Orinoco River of Venezuela, a region of mountains and virgin forest virtually unexplored even to the present. The first English edition of this book was published in 1980 to rave reviews. This edition contains a new foreword by David Guss, as well as Mediata, a detailed myth that recounts the origins of shamanism.
Download or read book From Primitive to Postcolonial in Melanesia and Anthropology written by Bruce M. Knauft and published by University of Michigan Press. This book was released on 1999 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prominent scholar surveys the special place of Melanesia in our understanding of human cultural variation
Download or read book Shamanism History and the State written by Nicholas Thomas and published by University of Michigan Press. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nine case studies of shamanic practice in widely different cultures
Download or read book The Master of the Prado written by Javier Sierra and published by Simon and Schuster. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Author Javier Sierra embarks on a grand tour of the Prado museum in this historical novel that illuminates the fascinating mysteries behind some of the greatest paintings in the world--complete with gorgeous, full-color inserts of artwork by Raphael, Boticelli, and other masters"--
Download or read book The Madrid System for the International Registration of Marks written by World Intellectual Property Organization and published by WIPO. This book was released on 2015-12-01 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Madrid System for the International Registration of Marks is governed by two treaties: the Madrid Agreement Concerning the International Registration of Marks, which dates from 1891, and the Protocol Relating to the Madrid Agreement, which was adopted in 1989, entered into force on December 1, 1995, and came into operation on April 1, 1996. Common Regulations under the Agreement and Protocol also came into force on that date. The Madrid System is administered by the International Bureau of the World Intellectual Property Organization (WIPO), which maintains the International Register and publishes the WIPO Gazette of International Marks.
Download or read book The Italian Legacy in Philadelphia written by Andrea Canepari and published by Temple University Press. This book was released on 2021-12-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Italian Legacy in Philadelphia examines the impact and influence of Italian arts, culture, people, and ideas on the city of Philadelphia from the founding to the present"--
Download or read book The Land without Evil written by Hélène Clastres and published by University of Illinois Press. This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Origins written by Amin Maalouf and published by Macmillan + ORM. This book was released on 2008-05-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Origins, by the world-renowned writer Amin Maalouf, is a sprawling, hemisphere-spanning, intergenerational saga. Set during the last quarter of the nineteenth century and the first quarter of the twentieth—in the mountains of Lebanon and in Havana, Cuba—Origins recounts the family history of the generation of Maalouf's paternal grandfather, Boutros Maalouf. Maalouf sets out to discover the truth about why Boutros, a poet and educator in Lebanon, traveled across the globe to rescue his younger brother, Gabrayel, who had settled in Havana. What follows is the gripping excavation of a family's hidden past. Maalouf is an energetic and amiable narrator, illuminating the more obscure corners of late Ottoman nationalism, the psychology of Lebanese sectarianism, and the dynamics of family quarrels. He moves with great agility across time and space, and across genres of writing. But he never loses track of his story's central thread: his quest to lift the shadow of legend from his family's past. Origins is at once a gripping family chronicle and a timely consideration of Lebanese culture and politics.
