Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Download or read book The Logo Design Idea Book written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book

Download or read book Calligraphy Kit written by Arthur Newhall and published by Walter Foster. This book was released on 2011-08 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complete kit makes it easy to start exploring the exciting art form of calligraphy because it comes with everything a beginning artist needs—from a set of high-quality materials to comprehensive instructions. The lettering book covers the basics—such as pen styles, angles, and hand positions; letter heights and spacing; and practice strokes—before offering advanced techniques for rendering several calligraphic alphabets. And every lesson can be accomplished with the array of writing materials provided. The hardcover case includes a 40-page paperback book with corresponding Spanish instruction, a cartridge calligraphy pen, 3 pen nibs, 10 ink cartridges, 3 felt-tip calligraphy markers, calligraphy paper, a guideline sheet, and paper. Warning! This product is intended for use by ages 13 and older and is not intended for use by children.

Download or read book Web Project Spring Java Revolutions written by Sergio Rios and published by Sergio Rios. This book was released on 2013-11-19 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una aplicación web siempre debe de estar estructurada debidamente con arquitectura J2EE, es por ello que surge la necesidad de combinar varias tecnologías y unirlas con el objetivo de crear un producto final funcional y de calidad. En este libro explicaremos a detalle los componentes de una arquitectura J2EE, así como las capas en que se divide dicha arquitectura y como se integran perfectamente los módulos del famosísimo y muy utilizado a nivel mundial en diseño e implementación de desarrollos web empresariales Spring 3. Veremos a detalle los conceptos básicos de los diferentes módulos que hemos utilizado para el desarrollo de nuestro arquetipo con Spring 3.

Download or read book Arte en Venezuela 1959 1979 written by Juan Carlos Palenzuela and published by . This book was released on 2005 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive study of a significant period in the development of modern art production in Venezuela by historian and art critic Palenzuela. The 1960s and 1970s were turning points in the country's artistic development, after the last military dictator Marcos Perez Jimenez, when new generations of artists, cultural events and artistic groups lead the way and set Venezuela's in the international scene of contemporary art during 2 decades that included El Techo de la Ballena, a cultural movement that started simultaneously in Colombia and Venezuela, and that was fundamental for 20th century Venezuelan art that included amongst its members artists and writers such as: Carlos Contramaestre, Juan Calzadilla, Caupolicán Ovalles, Edmundo Aray, Francisco Pérez Perdomo, Efraín Hurtado, Dámaso Ogaz, Salvador Garmendia, Alberto Brandt, Perán Erminy, Angel Luque, Gonzalo Castellanos and Antonio Moya. The edition also studies movements, salons and collective events sponsored by the State like the "School of Maracaibo", the Ruptura and the annual exhibitions "11 Tipos" of the Mendoza Exhibition Rooms representing the best examples of Informalist, Abstract, Cinetism, Conceptual and Figurative art lead by artist like: Hugo Baptista, Luisa Palacios, Mercedes Pardo, Luis Guevara Moreno, Alirio Rodriguez, Manuel Espinoza, Jesus Soto and Alejandro Otero and. A great contribution to the literature.

Download or read book Dise o antes del dise o written by Cuauhtémoc Medina and published by . This book was released on 1991 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dise o gr fico latinoamericano written by Rómulo Moya Peralta and published by Compre este libro de Trama. This book was released on 2006 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vicente Rojo written by Vicente Rojo and published by . This book was released on 1996 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publication accompanied the exhibition 'Vicente Rojo: Cuarenta Años de Diseño Gráfico.' Includes accolades by some of his friends such as José Luis Cuevas, recognizing Rojo's contribution to graphic design in Mexico, an activity at which he excelled but is less known for than his painting. Generously illustrated in color"--Handbook of Latin American Studies, v. 58.

Download or read book Mutabor written by Johannes Plass and published by Gestalten. This book was released on 2001 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A skilful manual of logo design by Hamburg-based design studio Mutabor.

Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Download or read book Novum Gebrauchsgraphik written by and published by . This book was released on 1992 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Algorithmic Architecture written by Kostas Terzidis and published by Routledge. This book was released on 2006-08-14 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does the word design owe its origin to Latin and not Greek roots? Where do the limits of the human mind lie? How does ambiguity enter the deterministic world of computation? Who was Parmenides and why is his philosophy still puzzling today? This unique volume challenges the reader to tackle all these complex questions and more. Algorithmic Architecture is not a typical theory-based architectural book; it is not a computer programming or language tutorial book either. It contains a series of provocative design projects, and yet it is not just a design or graphic art book per se. Following the tradition of architecture as a conglomeration of various design fields - engineering, theory, art, and recently, computation - the challenge of this book is to present a concept that, like architecture, is a unifying theme for many diverse disciplines. An algorithm is not only a step-by-step problem-solving procedure, a series of lines of computer codes or a mechanistic linguistic expression, but is also an ontological construct with deep philosophical, social, design, and artistic repercussions. Consequently, this book presents many, various and often seemingly disparate points of view that lead to the establishment of one common theme; algorithmic architecture.

Download or read book The Logo Design Toolbox written by Alexander Tibelius and published by Die Gestalten Verlag. This book was released on 2013 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This toolbox of practical logo templates provides designers with useful groundwork for implementing their own ideas.

Download or read book Art of the avant garde in Czechoslovakia 1918 1938 written by IVAM Centre Julio González and published by . This book was released on 1993 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Skyhorse Publishing Inc.. This book was released on 2011-10-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.

Download or read book The Vignelli Canon written by Massimo Vignelli and published by Lars Müller Publishers. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important manual for young designers from Italian modernist Massimo Vignelli The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.