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Book Marketing

    Book Details:
  • Author : Gary Armstrong
  • Publisher : Pearson Educación
  • Release : 2003
  • ISBN : 9789702604006
  • Pages : 686 pages

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Book Global Environmental Constitutionalism

Download or read book Global Environmental Constitutionalism written by James R. May and published by Cambridge University Press. This book was released on 2015 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting a global trend, scores of countries have affirmed that their citizens are entitled to healthy air, water, and land and that their constitution should guarantee certain environmental rights. This book examines the increasing recognition that the environment is a proper subject for protection in constitutional texts and for vindication by constitutional courts. This phenomenon, which the authors call environmental constitutionalism, represents the confluence of constitutional law, international law, human rights, and environmental law. National apex and constitutional courts are exhibiting a growing interest in environmental rights, and as courts become more aware of what their peers are doing, this momentum is likely to increase. This book explains why such provisions came into being, how they are expressed, and the extent to which they have been, and might be, enforced judicially. It is a singular resource for evaluating the content of and hope for constitutional environmental rights.

Book The Digital Transformation Playbook

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Book Tax Administration 2021 Comparative Information on OECD and other Advanced and Emerging Economies

Download or read book Tax Administration 2021 Comparative Information on OECD and other Advanced and Emerging Economies written by OECD and published by OECD Publishing. This book was released on 2021-09-15 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is the ninth edition of the OECD's Tax Administration Series. It provides internationally comparative data on aspects of tax systems and their administration in 59 advanced and emerging economies.

Book Doing Business 2019

Download or read book Doing Business 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-11-30 with total page 1734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixteenth in a series of annual reports comparing business regulation in 190 economies, Doing Business 2019 measures aspects of regulation affecting 10 areas of everyday business activity: • Starting a business • Dealing with construction permits • Getting electricity • Registering property • Getting credit • Protecting minority investors • Paying taxes • Trading across borders • Enforcing contracts • Resolving insolvency These areas are included in the distance to frontier score and ease of doing business ranking. Doing Business also measures features of labor market regulation, which is not included in these two measures. This edition also presents the findings of the pilot indicator entitled 'Contracting with the Government,' which aims at benchmarking the efficiency, quality and transparency of public procurement systems worldwide. The report updates all indicators as of May 1, 2018, ranks economies on their overall 'ease of doing business', and analyzes reforms to business regulation -- identifying which economies are strengthening their business environment the most. Doing Business illustrates how reforms in business regulations are being used to analyze economic outcomes for domestic entrepreneurs and for the wider economy. It is a flagship product produced in partnership by the World Bank Group that garners worldwide attention on regulatory barriers to entrepreneurship. Almost 140 economies have used the Doing Business indicators to shape reform agendas and monitor improvements on the ground.

Book Value Chain Finance

    Book Details:
  • Author : Lucian Peter Christoph Peppelenbos
  • Publisher : Kit Pub
  • Release : 2010
  • ISBN : 9789460220555
  • Pages : 0 pages

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Book Capital Markets and Financial Intermediation

Download or read book Capital Markets and Financial Intermediation written by Colin Mayer and published by Cambridge University Press. This book was released on 1995-09-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial intermediation is currently a subject of active research on both sides of the Atlantic. The integration of European financial markets, in particular, highlights several important issues. In this volume, derived from a joint CEPR conference with the Fundacion Banco Bilbao Vizcaya (BBV), leading academics from Europe and North America review 'state-of-the-art' theories of banking and financial intermediation and discuss their policy implications. The principal focus is on the risks of increased competition, the appropriate regulation of banks, and the differences between Anglo-American and Continental European forms of financial markets. Relationship banking, stock markets and banks, banking and corporate control, financial intermediation in Eastern Europe, monetary policy and the banking system, and financial intermediation and growth are also discussed.

Book Online Brand Communities

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

Book United Nations E Government Survey 2020

Download or read book United Nations E Government Survey 2020 written by United Nations Publications and published by . This book was released on 2020-08-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survey assesses global and regional e-government development through a comparative rating of national government portals relative to one another. It is designed to provide a snapshot of country trends and relative rankings of e-government development in the implementation of the Sustainable Development Goals. It presents trends and relative rankings of e-government development across 193 Member States through a quantitative composite index, the E-Government Development Index (EGDI), with three separate components - the Online Service Index (OSI), Telecommunication Infrastructure Index (TII), and Human Capital Index (HCI). Includes addendum on COVID-19 (coronavirus) response

Book International Code of Conduct on Pesticide Management

Download or read book International Code of Conduct on Pesticide Management written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-09-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The understanding that some pesticides are more hazardous than others is well established. Recognition of this is reflected by the World Health Organization (WHO) Recommended Classification of Pesticides by Hazard, which was first published in 1975. The document classifies pesticides in one of five hazard classes according to their acute toxicity. In 2002, the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) was introduced, which in addition to acute toxicity also provides classification of chemicals according to their chronic health hazards and environmental hazards.

Book The Danube Basin

Download or read book The Danube Basin written by Antonín Basch and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book World Radio TV Handbook  2005

Download or read book World Radio TV Handbook 2005 written by Publishing Wrth and published by WRTH Publications. This book was released on 2004-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive source available on medium wave, shortwave, FM broadcast, and television broadcast information, this handbook continues to be the ultimate guide for the serious radio listener.

Book Conscious Capitalism  With a New Preface by the Authors

Download or read book Conscious Capitalism With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Book Cities of Tomorrow

Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.

Book Read   Think English

Download or read book Read Think English written by The Editors of Think English! magazine and published by McGraw Hill Professional. This book was released on 2008-06-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aprende inglés a medida que descubres la riqueza de la cultura estadounidense Construye un efectivo vocabulario en inglés sin la carga de aburridas repeticiones o tediosas memorizaciones con Read & Think English. Dentro encontrarás más de cien fascinantes artículos escritos en inglés sobre cosas tales como los apreciados rituales de Acción de Gracias o cómo interpretar el lenguaje corporal y la comunicación no verbal. Cada artículo presenta el nuevo vocabulario en negritas dentro del mismo artículo; en los márgenes encontrarás las traducciones. Aprenderás inmediatemente toda palabra que te sea desconocida. Con Read & Think English: Comprenderás el vocabulario en inglés rápida y fácilmente con la ayuda de las traducciones al español Revisarás y reforzarás el nuevo conocimiento adquirido con preguntas al final de cada capítulo Aprenderás sobre los Estados Unidos, la diversidad de su gente, y sus tradiciones únicas ¡Elimina lo aburrido de aprender un idioma y descubre una herramienta lingüística innovadora que te mantendrá entretenido/a en tu recorrido hacia el manejo competente del inglés!

Book Spanish in the United States

Download or read book Spanish in the United States written by Ana Roca and published by Walter de Gruyter. This book was released on 2011-06-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.

Book Disabled Widows

Download or read book Disabled Widows written by Donald T. Ferron and published by . This book was released on 1972 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.