Download or read book Eficacia publicitaria written by Joaquín Sánchez Herrera and published by Ediciones Pirámide. This book was released on 2017-09-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con un enfoque diferente y actual, en esta obra se desarrolla el estudio de los efectos de la comunicación publicitaria. Su contenido está basado en el análisis de casi dos mil investigaciones científicas y docenas de ejemplos. Este es, sin duda, el primer manual que muestra de forma completa, detallada y rigurosa el proceso de estimación de la eficacia de la publicidad. Por primera vez, se presenta el estudio de los efectos intermedios de la publicidad (actitudes, preferencias, percepciones, etc.), junto con el análisis de sus efectos finales (elección de marca, ventas, cuota de mercado, etc.). Además, se ha optado por un planteamiento eminentemente práctico con el que el lector podrá reproducir los ejemplos del libro, ya que se proporcionan los ficheros de datos y el código de programación necesario para obtener los resultados de cada análisis. De forma resumida, este manual contempla: · La combinación de teoría y práctica. · La utilización de datos reales de mercado. · Multitud de ejemplos reproducibles de forma directa con el software libre R (https://www.r-project.org/). · La disponibilidad de datos y código de programación en el repositorio GitHub. · Un enfoque novedoso y actual para la estimación de la eficacia publicitaria. El libro está dirigido a alumnos de los grados y doctorandos de publicidad, de marketing y de administración y dirección de empresas. Pero además, es una herramienta práctica y valiosa para profesionales de agencias de publicidad, agencias de medios, departamentos de marketing, institutos de investigación de mercados y empresas de análisis de datos.
Download or read book Eficacia publicitaria teor as y modelos aplicados written by Joaquín Sánchez Herrera and published by . This book was released on 2017-07 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eficacia publicitaria written by Manuel Jesús Sánchez Franco and published by . This book was released on 1999 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Download or read book Communities in Cyberspace written by Peter Kollock and published by Routledge. This book was released on 2002-06-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging introductory text looks at the virtual community of cyberspace and analyses its relationship to real communities lived out in today's societies. Issues such as race, gender, power, economics and ethics in cyberspace are grouped under four main sections and discussed by leading experts: * identity * social order and control * community structure and dynamics * collective action. This topical new book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we now have to consider the potential consequences this may have on our own community and societies. Clearly and concisely written with a wide range of international examples, this edited volume is an essential introduction to the sociology of the internet. It will appeal to students and professionals, and to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.
Download or read book Nursing written by Dorothea Elizabeth Orem and published by McGraw-Hill Companies. This book was released on 1985 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NURSING: CONCEPTS OF PRACTICE presents a thorough description of the development of the self-care deficit nursing theory and illustrates its relevance to nursing practice with a common sense approach. The text presents the foundations of nursing as a field of knowledge and practice and provides an approach to "knowing and thinking nursing," which forms the basis and organizing framework for nursing actions in all types of practice situations. Thoroughly revised and updated, it contains five new chapters and three revised chapters, expanding upon the importance of nursing practice models and the stages of development within the models.
Download or read book The Lagoon and Other Stories written by Janet Frame and published by . This book was released on 1997 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Download or read book Child Friendly Schools Manual written by and published by UNICEF. This book was released on 2009 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Child-Friendly Schools (CFS) Manual was developed during three-and-a-half years of continuous work, involving the United Nations Children's Fund education staff and specialists from partner agencies working on quality education. It benefits from fieldwork in 155 countries and territories, evaluations carried out by the Regional Offices and desk reviews conducted by headquarters in New York. The manual is a part of a total resource package that includes an e-learning package for capacity-building in the use of CFS models and a collection of field case studies to illustrate the state of the art in child-friendly schools in a variety of settings.
Download or read book Networks In The Global Village written by Barry Wellman and published by Routledge. This book was released on 2018-10-08 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks in the Global Village examines how people live through personal communities: their networks of friends, neighbors, relatives, and coworkers. It is the first book to compare the communities of people around the world. Major social differences between and within the First, Second, and Third Worlds affect the opportunities and insecurities w
Download or read book Connections written by Lee Sproull and published by MIT Press. This book was released on 1991 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections is an accessible guide to the promise and the pitfalls of this latest phase of the computer revolution.
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Download or read book EQS Structural Equations Program Manual written by Peter M. Bentler and published by . This book was released on 1995 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Download or read book Mahatma Gandhi written by Dennis Dalton and published by Columbia University Press. This book was released on 2012-02-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dennis Dalton's classic account of Gandhi's political and intellectual development focuses on the leader's two signal triumphs: the civil disobedience movement (or salt satyagraha) of 1930 and the Calcutta fast of 1947. Dalton clearly demonstrates how Gandhi's lifelong career in national politics gave him the opportunity to develop and refine his ideals. He then concludes with a comparison of Gandhi's methods and the strategies of Martin Luther King Jr. and Malcolm X, drawing a fascinating juxtaposition that enriches the biography of all three figures and asserts Gandhi's relevance to the study of race and political leadership in America. Dalton situates Gandhi within the "clash of civilizations" debate, identifying the implications of his work on continuing nonviolent protests. He also extensively reviews Gandhian studies and adds a detailed chronology of events in Gandhi's life.
Download or read book Health Promotion Planning written by Lawrence W. Green and published by . This book was released on 1991 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Health education planning / Lawrence W. Green. 1st ed.
Download or read book Interpersonal Behavior written by Harry Charalambos Triandis and published by . This book was released on 1977 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is particularly suitable for undergraduate courses concerned with social behaviour, such as courses in social perception, social motivation, social learning, interpersonal behaviour, and social-behaviour change. It will also be useful for courses in introductory social psychology, if it is used together with texts that cover attitudes, group behaviour, and other subfields of social psychology. The graduate student and the professional in behavioural science will find the book helpful when reviewing the field, when thinking about new hypotheses, or when preparing research proposals.
