Download or read book Effets des stimuli visuels et olfactifs sur le comportement du consommateur dans un centre commercial written by Emilie Sabouraud and published by . This book was released on 2008 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L incidence des stimuli olfactifs sur le comportement du consommateur written by Virginie Maille and published by . This book was released on 1999 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’objet de cette thèse est d'étudier la formation d'attitude a l'égard d'un produit parfume. Dans ce cadre, deux questions se posent : celle de l'effet de l'agrément de l'odeur et de son adéquation au produit et celle du rôle du profil des consommateurs dans ce processus d'influence. Le modèle conceptuel propose considère essentiellement les apports du courant expérientiel et de la théorie du comportement décisionnel. Afin d'éprouver les hypothèses de recherche formulées, une étude empirique met en œuvre un plan expérimental ou les niveaux d'agrément et de congruence du parfum d'un shampooing sont manipules. L’étude montre que les shampooings parfumes avec une odeur fortement congruente (versus faiblement) sont mieux perçus d'un point de vue utilitaire et symbolique. Ils bénéficient également d'une évaluation globale et d'une intention d’achat plus fort. En termes d'agrément, seule l'influence sur la dimension hédonique de l'attitude et sur l'éveil perçu (réponse émotionnelle) est statistiquement significative. On enregistre cependant un effet d'interaction entre l'agrément et la congruence sur quelques items de la réponse utilitaire et symbolique et sur la mesure globale de la réponse emotionnelle : l'effet de l'agrément est positif lorsque la congruence est forte, négative sinon. En outre, les résultats montrent que le consommateur présente une sensibilité différente a l'influence de la congruence et de l'agrément de l'odeur du shampooing en fonction de son profil sociodémographique, de son niveau de recherche de sensations, de son comportement exploratoire, de l'orientation classique ou romantique de sa ; personnalité et de son implication a l'égard du shampooing.
Download or read book Information Theory and Esthetic Perception written by Abraham A. Moles and published by . This book was released on 1968 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.
Download or read book Speaking of Colors and Odors written by Martina Plümacher and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors compared to the more expanded linguistic representation of colors.
Download or read book Olfaction Taste and Cognition written by Catherine Rouby and published by Cambridge University Press. This book was released on 2002-10-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human body has developed complex sensory processing systems which manifest themselves in our emotions, memory, and language. This book examines such olfactory and gustatory cognition. Leading experts have written chapters on many facets of taste and smell, including odor memory, genetic variation in taste, and the hedonistic dimensions of odors.
Download or read book Communication Theory Today written by David J. Crowley and published by Stanford University Press. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.
Download or read book Confronting Poverty in Iraq written by World Bank and published by World Bank Publications. This book was released on 2011-01-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides the most comprehensive and rigorous analysis of Iraqi income and expenditure in several decades. The report makes extensive use of the Iraq Household Socio-Economic Survey, the first nationwide income and expenditure survey since 1988. IHSES data is complemented income and expenditure data from a wide range of other measures of living standards, allowing us to analyze living standards in a holistic way. The analysis presented here was performed with two main goals first, to inform the Government s Poverty Reduction Strategy; and second, to serve as a baseline for future assessments of changes in living standards and the identification of critical issues for deeper examination. Iraqi living standards have two unusual characteristics. First, they have fallen over the past generation. Second, they feature surprisingly little inequality. These characteristics are both rooted in Iraq s recent history of authoritarian government, war, military occupation, insurgency, and civil strife leading to infrastructure destruction and population displacement. There have been few opportunities for individuals to prosper from professional or entrepreneurial activities. Decades of neglected investment have resulted in deterioration of social services and economic infrastructure. Consequently, individuals have lacked capabilities to prosper and an investment climate conducive to prosperity. School enrollment and life expectancy have declined. Extremely low returns to education reflect the combination of poor educational quality and lack of employment opportunities. In terms of economic infrastructure, access to reliable electricity and water, and even access to paved roads are low, are further reflections of decades of neglect. While the upper end of the distribution has been pulled down by a lack of opportunities, the lower end has been supported by direct government provision of food. The Public Distribution System (PDS) provides 85 percent of food needs. While PDS has been useful as a safety net for the poor and the vulnerable, the system is expensive, inefficient, and fiscally risky. Indeed, PDS food rations account for a far greater share of public spending than does education or health. Going forward, Iraq faces two main challenges. First, although Iraq does not have to develop from scratch, it faces a formidable challenge in re-development. Second, a shift by the Government is required from direct provision of basic subsistence toward investment in human capacities. The Government can provide an enabling environment through investments in economic infrastructure and services to business and citizens, thus allowing the population to make productive use of education and their own labor. Both challenges are now being taken up by the Poverty Reduction Strategy, which articulates a detailed set of required actions and outlines priorities for government spending.
Download or read book Conceptual Modeling for Traditional and Spatio Temporal Applications written by Christine Parent and published by Springer Science & Business Media. This book was released on 2006-09-02 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: From environmental management to land planning and geo-marketing, the number of application domains that may greatly benefit from using data enriched with spatio-temporal features is expanding very rapidly. This book shows that a conceptual design approach for spatio-temporal databases is both feasible and easy to apprehend. While providing a firm basis through extensive discussion of traditional data modeling concepts, the major focus of the book is on modeling spatial and temporal information.
Download or read book Perception and the Representative Design of Psychological Experiments written by Egon Brunswik and published by Univ of California Press. This book was released on 2023-11-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Open Work written by Umberto Eco and published by Harvard University Press. This book was released on 1989 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is significant for its concept of "openness"--the artist's decision to leave arrangements of some constituents of a work to the public or to chance--and for its anticipation of two themes of literary theory: the element of multiplicity and plurality in art, and the insistence on literary response as an interaction between reader and text.
Download or read book 10 Corso Como written by Carla Sozzani and published by Rizzoli Publications. This book was released on 2014-06-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Como in Milan. Along with American artist Kris Ruhs, Sozzani created a space like no other. Rejecting ordinary retail norms, this concept store has always promoted a different philosophy—that of slow shopping, a succession of spaces and events that prioritize lifestyle over object acquisition. In this book, Sozzani describes her world: her style, personal taste, and opinions on fashion, travel, design, and lifestyle. The Galleria now incorporates a bookshop, a fashion and design store, and a garden café, and it is one of Milan’s hippest and most exquisitely curated spaces—a destination in itself. 10 Corso Como has become the nexus of a global network of cultural exchange through fashion, food, art, and photography that continues to inspire fashion and design. In recent years, two additional locations have been added: 10 Corso Como–Comme des Garçons in Tokyo in 2002 and a Seoul branch in 2008.
Download or read book An ideal for living written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
