Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2001-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.

Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effects of Problem Representation and Feedback on Rational Behavior in Allais and Morlat type Problems written by Herbert Moskowitz and published by . This book was released on 1973 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effect of Social Interaction on Human Probabilistic Inference written by Herbert Moskowitz and published by . This book was released on 1973 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Management Science written by and published by . This book was released on 1980 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes special issues: The Professional series in the management sciences.

Download or read book Paper written by Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences and published by . This book was released on 1974 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attitudes Preferences Intentions and Consumer Behavior Toward Milk Products and Selected Competing Beverages written by Deborah Carver Fearon and published by . This book was released on 1987 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Professor Debreu s market Equilibrium Theorem written by James C. Moore and published by . This book was released on 1973 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attitude Research Under the Sun written by John Eighmey and published by . This book was released on 1979 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Communication in Advertising written by Morris Baldwin Holbrook and published by . This book was released on 1975 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by Dorothy Cohen and published by . This book was released on 1981 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Marketing for Social and Economic Progress and Marketing s Contributions to the Firm and to the Society written by American Marketing Association and published by . This book was released on 1975 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1992 Academy of Marketing Science AMS Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book From Kyoto to the Town Hall written by Anders Biel and published by Earthscan. This book was released on 2013 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: International agreements such as the Kyoto Protocol, EU regulation and country-specific national climate policies offer some hope of addressing climate change. But all too often implementation of these high level objectives is derailed at the sub-national, local and - perhaps most important - individual level, by a variety of structural, policy and perceived barriers that result in a failure of effective action.Drawing on original research from Sweden, a world leader in effective environmental solutions, this volume examines the difficulties of aligning climatepolicy from international to national and sub-national levels. The authors address the full range of barriers and complexities, including governance structures, the relationship between 'experts' and the public, political feasibility, tax measures, perceptions of 'fairness' and self-interest, and the importance of environmental values. Also covered are the roles and perceptions of organizations and professions, the place of carbon-free technologies (such as wind power), the relationship between national and EU regulations, and the monumental challenge of governing the climate in a bordered and divided world.This volume is a vital source of information for all those seeking to create effective, coordinated responses to the challenge of climate change.

Download or read book Social Costs and Benefits of Business written by Thomas A. Klein and published by Prentice Hall. This book was released on 1977 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Klein's premise is that management wants to and is able to exert some control over social costs and benefits. He presents a comprehensive review of current thinking on the social performance of business, including new methods of evaluation and control drawn from economics, sociology, psychology, political science, and systems management, and provides brief case studies concerning the relation of business policies to social problems.

Download or read book Cognitive Organization and Change written by R. S. Wyer, Jr. and published by Psychology Press. This book was released on 2019-01-22 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book grew out of a graduate course in cognitive organization and change that the author taught during his tenure at the University of Illinois at Chicago Circle. Two primary objectives of the course are reflected in this book: first, to provide a general conceptual framework for critically and systematically analyzing research and theory on attitude and opinion change; second, to stimulate research on fundamental problems, related to these phenomena, that are made salient as a result of this analysis. First published in 1974. Routledge is an imprint of Taylor & Francis, an informa company.