Download or read book Cases on Innovations in Educational Marketing written by Purnendu Tripathi and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Download or read book How to Market a University written by Teresa Flannery and published by Johns Hopkins University Press. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Download or read book Competition in Higher Education Branding and Marketing written by Antigoni Papadimitriou and published by Springer. This book was released on 2017-10-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Download or read book EBOOK Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Download or read book How to Market Your School written by Johanna M. Lockhart and published by iUniverse. This book was released on 2005-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your school or district facing increased competition, diminishing resources, changing demographics, media scrutiny, and declining employee retention? How to Market Your School is a comprehensive guide that provides school administrators with the essential tools to create a positive public image; attract students, qualified personnel, and volunteers; and build community support through a strategic marketing effort. Author Johanna Lockhart draws on her extensive marketing and public relations experience to cover topics such as: School marketing: What it is and why it matters Developing a marketing strategy Marketing research and database marketing Marketing and electronic communication Media relations Building community partnerships Public relations and much more Although originally intended for public school administrators, How to Market Your School is equally valuable to private and charter schools. It will help principals, assistant principals, business managers, and district administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program to achieve their particular goals. Lockhart presents the fundamentals of integrated marketing in clear and concise terms and uses actual case studies to illustrate each aspect of successful school marketing.

Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Download or read book Marketing Online Education Programs written by Ugur Demiray and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

Download or read book Understanding the Higher Education Market in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-03-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Download or read book Marketing the Green School Form Function and the Future written by Chan, Tak C. and published by IGI Global. This book was released on 2014-07-31 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental concerns become more prevalent, it is important for today’s youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Download or read book Marketing Education written by Lynton Gray and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ marketing techniques effectively.

Download or read book Handbook of Research on Science Education and University Outreach as a Tool for Regional Development written by Narasimharao, B. Pandu Ranga and published by IGI Global. This book was released on 2017-02-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can utilize their resources for social and economic interests. The Handbook of Research on Science Education and University Outreach as a Tool for Regional Development is a comprehensive reference source for the latest scholarly material on the expanded role of universities for community engagement initiatives. Providing in-depth coverage across a range of topics, such as resource sharing, educational administration, and technological applications, this handbook is ideally designed for educators, graduate students, professionals, academics, and practitioners interested in the active involvement of education institutions in community outreach.

Download or read book Youth Cultures Responsive Education and Learning written by Robertson, Margaret E. and published by IGI Global. This book was released on 2023-09-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's youth find themselves navigating an uncertain terrain marked by shifting societal foundations. History, tradition, and geopolitics, were once steadfast guides, but now seem elusive or ineffective. The pandemic, identity crises, and environmental upheavals have blurred the lines of reality, leaving younger generations in pursuit of sustainable futures. The social bonds that once held us together are weakening, and established socio-political and religious frameworks no longer offer clear direction. We are at a crossroads, faced with a pivotal question: can we provide the necessary guidance for future generations to navigate this tumultuous era and forge a brighter future? Youth Cultures, Responsive Education, and Learning, emerges as a timely and thought-provoking compass for understanding and addressing the challenges confronting today’s youth. Rather than prescribing a singular "correct" path forward, it offers a diverse and comprehensive exploration of the past, present, and future of youth culture. This book is indispensable for academic scholars and researchers seeking a thorough examination of the dynamic landscape of youth cultures, responsive education, and learning. It serves as a valuable resource for those dedicated to understanding and addressing the intricate challenges that confront our youth in an ever-evolving world.

Download or read book Community Engagement Program Implementation and Teacher Preparation for 21st Century Education written by Crosby, Cathryn and published by IGI Global. This book was released on 2016-08-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education in the 21st century has been tasked with preparing students to begin the journey towards a place in their communities in which they feel fulfilled and autonomous. Service learning is one way to introduce students to careers and knowledge that will prepare them for a successful life. Community Engagement Program Implementation and Teacher Preparation for 21st Century Education examines the many ways in which community engagement is carried out in all educational settings, from K-12 to higher education. This publication is unique in its mission to examine these topics from a holistic perspective. From online education to volunteer organizations, this book gives educators, administrators, community volunteers, and students a window into the successful deployment of such programs to prepare students for a global society.

Download or read book Handbook of Research on Service Learning Initiatives in Teacher Education Programs written by Meidl, Tynisha D. and published by IGI Global. This book was released on 2018-03-09 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teacher education programs serve traditional and non-traditional students and develop teachers to enter a range of teaching environments. Approaching teacher education through community involvement and learning objectives helps to effectively prepare teachers to serve local and community needs. The Handbook of Research on Service-Learning Initiatives in Teacher Education Programs provides emerging research on the methods and techniques for educators to strengthen their knowledge regarding the intersection of service learning and field placements. While highlighting topics, such as cultural competency, teacher development, and multicultural education, this book explores the benefits, challenges, and opportunities for employing community service as the driving framework for field experiences. This publication is a vital resource for practitioners, educators, faculty, and administrators seeking current research on the opportunity of field involvement to enhance teacher candidates’ experiences and provide a channel for meaningful learning.