Download or read book COVID 19 and E commerce written by United Nations Publications and published by . This book was released on 2022-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.

Download or read book The Definitive Guide to Selling on Amazon written by Tracey Wallace and published by . This book was released on 2017-01-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a former journalist, the plethora of click-bait headlines across the web is nauseating. I've had to draw the line plenty of times in my writing career, refusing to call something "definitive," comprehensive" or "all-inclusive" if it wasn't that. This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon. Here are some things you'll find throughout the book: - How expanding to Amazon helped a Water Polo company successfully sell swimwear to Alaska - 7 skills you must have to win on Amazon, as told to you by the former business head of Selling on Amazon - How you could lose on Amazon by winning -- and other tips and tricks to avoid a double-sided sword- Real examples of how to successfully sell on Amazon, when to use which strategies and growth hacking tips that edge on the side of controversial - Pitfalls that trip up even the best Amazon sellers out there -- and how to avoid each and every one of them - How to win the Buy Box, as told by Feedvisor, the unencumbered champion of Buy Box wins, where 82% of Amazon's sales happen - Why mobile matters most -- 70% of Amazon customers made purchases on Amazon's mobile site -- and how to optimize for it - Pricing and repricing strategies for both resellers and private label sellers alike -- plus tips to make you more, faster - How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too) - What The Mountain has to do with an Amazon customer review legend -- and how you can jump start your own with a simple email - A step-by-step guide to determining, once and for all, your actual Amazon revenue -- calculations and exactly what to measure are all included - Growth hacking tips and tricks that could earn you $5,000 for every hour you spend focused on Amazon You will find everything you need to start selling and winning on Amazon here. I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. Even for those sellers already highly profitable on Amazon, there are nuggets of insight to even further increase sales and operationalize your Amazon business. What are you waiting for? Dive in. Take action. Grow your business.

Download or read book Small Business Big Money Online written by Alex Harris and published by Alex Designs LLC. This book was released on 2015-06-29 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your eCommerce business stagnant? Do you want to get to the next level and get there quickly? Would you like to be able to triple your leads in under six months? Are you unsure of what your next steps should be to boost sales? The truth of the matter is that it doesn't matter how much traffic you drive to your site if you can't convert it to sales. In this book, you will learn the five-step Marketing Optimization System to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data, and then execute successful split testing to increase sales and leads. Triple Your Website Sales & Leads in Under Six Months Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Download or read book Boost E commerce Sales and Make More Money written by Alex Harris and published by Alex Designs LLC. This book was released on 2014-10-14 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.

Download or read book The Silk Roads written by Peter Frankopan and published by Vintage. This book was released on 2016-02-16 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • Far more than a history of the Silk Roads, this book is truly a revelatory new history of the world, promising to destabilize notions of where we come from and where we are headed next. "A rare book that makes you question your assumptions about the world.” —The Wall Street Journal From the Middle East and its political instability to China and its economic rise, the vast region stretching eastward from the Balkans across the steppe and South Asia has been thrust into the global spotlight in recent years. Frankopan teaches us that to understand what is at stake for the cities and nations built on these intricate trade routes, we must first understand their astounding pasts. Frankopan realigns our understanding of the world, pointing us eastward. It was on the Silk Roads that East and West first encountered each other through trade and conquest, leading to the spread of ideas, cultures and religions. From the rise and fall of empires to the spread of Buddhism and the advent of Christianity and Islam, right up to the great wars of the twentieth century—this book shows how the fate of the West has always been inextricably linked to the East. Also available: The New Silk Roads, a timely exploration of the dramatic and profound changes our world is undergoing right now—as seen from the perspective of the rising powers of the East.

Download or read book Adventure Cats written by Laura J. Moss and published by Workman Publishing. This book was released on 2017-05-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just when you thought you knew all there was to know about cats comes the ultimate—and unexpected—guide to taking your cat into the wild. Here are cats walking on a leash. Cats hiking on a leash. Cats tramping through snow. Cats camping. Cats kayaking, canoeing, even surfing—yes, cats who love water. When animal writer and active hiker Laura Moss couldn’t find an online resource for hitting the trail with her cat, she created one. AdventureCats.org took off like wildfire, with attention from Wired, the Huffington Post, Outside magazine, BuzzFeed, and much more. Now, the book Adventure Cats—a collection of jaw-dropping photographs, inspiring stories of real-life cats, and all the how-to a cat owner needs—will take readers and their cats well beyond the backyard. Learn how to leash-train a cat. What to do if you encounter wildlife on the trail. Plus, winter safety tips, and how to bring a little bit of the outdoors to an indoor cat. The stories themselves are catnip for animal lovers, from Nanakuli, the one-eyed cat who hangs ten; to Georgie, a four-year-old gray tabby who lives on a sailboat; to Quandary, who not only insists on hiking with her family but also teaches them a valuable lesson: When you follow your cat’s natural tendency to wander, you experience the outdoors at a slower, richer pace. This book will delight every cat person, regardless of whether their pet is inclined to adventure. (Take the quiz at the beginning of the book to find out!)

Download or read book Like My Stuff written by Natalie L Petouhoff and published by Simon and Schuster. This book was released on 2011-10-15 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence. Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Download or read book Introduction to E commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Download or read book Make Money Online with Dropshipping written by JOHN MICHAEL and published by JOHN MICHAEL. This book was released on 2024-05-08 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Make Money Online with Dropshipping” is a comprehensive guide that provides everything you need to know about starting and running a successful dropshipping business. From understanding the basics of dropshipping to finding profitable products, optimizing your online store, marketing your business, managing orders and inventory, providing excellent customer service, scaling your business, and handling legal and financial considerations, this book covers it all. With practical tips, strategies, and insights, you will learn how to navigate the world of dropshipping and maximize your chances of success. Whether you are a beginner or an experienced entrepreneur, this book is your ultimate resource for building a profitable online business.

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2021-08-17 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Information Systems, 9th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students develop a working understanding of information systems and information technology and learn how to apply concepts to successfully facilitate business processes. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS.

Download or read book How To Make 2 000 A Month Online With No Formal Training written by Brian Smith and published by THE PUBLISHER. This book was released on 2024-03-08 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide that teaches readers how to generate a consistent income of $2,000 per month through online ventures, even without any prior formal training. It covers various strategies and methods to achieve this goal, providing detailed step-by-step instructions and practical advice. The chapters are organized systematically, starting with understanding the online market and setting realistic goals. Readers will then learn to identify their skills and interests, research profitable niches, and create a digital product that caters to their chosen niche. The book emphasizes the importance of building an online presence through websites, blogs, and social media platforms, and offers insights on growing an email list. The guide explores different ways to monetize content, such as affiliate marketing, launching digital courses, and incorporating ads and sponsorships. It also delves into freelancing platforms, e-commerce and dropshipping, generating passive income streams, and mastering search engine optimization. The book further covers leveraging online courses and workshops, creating and selling digital art and crafts, managing an online consulting business, maximizing social media influencer opportunities, and implementing digital marketing strategies. It concludes with tips on scaling the online business through outsourcing, expanding offerings, and investing in growth. With its practical advice and comprehensive coverage, this book is a valuable resource for anyone seeking to earn a sustainable income online without formal training.

Download or read book Make Money Online NOW Dropshipping for Beginners written by Madison Stone and published by Benjamin Bautista. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Make Money Online NOW! Dropshipping for Beginners: Tips and Tricks to Setting up your Account and Generate $1000 a month fast!" Dropshipping is a popular e-commerce business model where a retailer sells products to customers without holding any inventory. Instead, the retailer acts as a middleman between the customer and the supplier, who ships the products directly to the customer. This business model has grown in popularity in recent years due to its low overhead costs, flexible work schedule, and the ability to sell products from anywhere in the world. The book is divided into 15 chapters, each of which covers a different aspect of starting and running a successful dropshipping business. The first chapter provides an introduction to dropshipping, its advantages, and its potential as a way to make money online. The second chapter delves deeper into the dropshipping business model and explains how it works, including the different players involved in a dropshipping business, such as suppliers, retailers, and customers. In the following chapters, readers will learn about finding the right suppliers, setting up an online store, building a product catalog, and marketing their store to attract customers. The book also covers topics such as understanding customer behavior, managing inventory, processing orders and shipping, handling customer service and support, dealing with returns and refunds, and managing finances. Additionally, the book provides practical advice on how to grow your business, stay ahead of the competition, and keep up with the latest trends and innovations in the dropshipping industry. Throughout the book, readers will find helpful tips and real-life examples to illustrate key concepts and strategies. The book is written in a clear and concise manner, making it accessible to people with a variety of backgrounds and levels of experience, whether you are a complete beginner or a seasoned entrepreneur looking to expand your business.

Download or read book E Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Download or read book Lean Branding written by Laura Busche and published by O'Reilly Media. This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply