Download or read book Dutch Moderne written by Steven Heller and published by . This book was released on 1994-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dutch Moderne examines a little-charted genre of Dutch graphic design during the 20's and 30's. The stylistic movements of the period - from De Stijl to art deco - played a vital role in bringing the concepts of the modern movement into the commercial world. A synthesis of cubist and ancient Egyptian and Mayan forms, art deco quickly spread throughout post-World War I France, Germany, England, Italy, and Eastern Europe before appearing in Holland. And yet despite its comparatively late start, Dutch designers enthusiastically embraced the style for its contemporary feel, elegance, and streamlined aesthetic as an alternative to staid traditional and outrageous revolutionary graphic approaches. The style influenced virtually all forms of Dutch commercial art, from magazines, newspapers, and posters to trademarks and advertisements. Dutch Moderne features over 500 of these designs, many of which have never before been published in the United States, by scores of designers both renowned and anonymous. These unearthed artifacts of Dutch commercial design reveal the rich legacy of an indigenous style. This book is an essential resource for graphic designers, students of design, and pop culture history aficionados alike.
Download or read book Typology written by Steven Heller and published by Chronicle Books. This book was released on 1999-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.
Download or read book Paul Rand written by Michael Kroeger and published by Chronicle Books. This book was released on 2012-08-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Download or read book Print written by and published by . This book was released on 1994-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Download or read book De Stijl and Dutch Modernism written by Michael White and published by Manchester University Press. This book was released on 2003-09-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name De Stijl, title of a magazine founded in the Netherlands in 1917, is now used to identify the abstract art and functional architecture of its major contributors: Mondrian, Van Doesburg, Van der Leck, Oud, Wils and Rietveld. De Stijl achieved international acclaim by the end of the 1920s and its paintings, buildings and furniture made fundamental contributions to the modern movement. This book is the first to emphasize the local context of De Stijl and explore its relationship to the distinctive character of Dutch modernism. It examines how the debates concerning abstraction in painting and spatiality in architecture were intimately connected to contemporary developments in the fields of urban planning, advertising, interior design and exhibition design. The book describes the interaction between the world of mass culture and the fine arts.
Download or read book Dutch Type written by Jan Middendorp and published by 010 Publishers. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overzicht van vooral de 20e-eeuwse Nederlandse typografie.
Download or read book Italian Art Deco written by Steven Heller and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated addition to Chronicle Books' popular design library, this lavishly illustrated volume offers a unique survey of Italian commercial graphic design during a period of both creative artistic vitality and extreme political turmoil. The first English-language book to showcase the bold typography and streamlined imagery of modern Italian design motifs on comercial products of the day, this fascinating and important resource for designers, history buffs, and collectors includes a discussion of the Futurist influence on the Italian Art Deco style and the success of such individualized expression despite a ruthless Fascist regime.
Download or read book Graphic Design USA written by and published by . This book was released on 2000 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book British Modern written by Steven Heller and published by . This book was released on 1998 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Armageddon of Architecture and Design written by Anthony Sully and published by Cambridge Scholars Publishing. This book was released on 2022-10-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines why there is a lack of humanity in current architecture that produces such ghastly environmental errors. It brings together a selective study of past historical styles and works of art since primitive times in order to understand how the evolution of design was broken in the 20th century. Current ideologies and philosophies of the day are examined to ascertain those elements which fuelled a modern architecture that is lacking in humanity and agreeable contextual co-existence with our inherited communities. It shows that the complex effervescence of evolutionary life with its joy, communal celebratory nature, and constructive creative urges, is vulnerable from attack by these stronger alien forces of elimination and reductionism because their actions are by nature aggressive and dictatorially dominant. This book will appeal to all those academics and professional stakeholders who care for the environment and wish to see more positive changes.
Download or read book Color Design Workbook written by AdamsMorioka and published by Rockport Publishers. This book was released on 2008-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
Download or read book French Modern written by Steven Heller and published by Chronicle Books (CA). This book was released on 1997 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the '20s and '30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.
Download or read book Streamline written by Steven Heller and published by Chronicle Books (CA). This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graphic artists, industrial designers, and anyone with an interest in the evolution of modern advertising icons, product packaging, and marketing principles, this book offers a fascinating glimpse into a formative era of the American commercial arts.
Download or read book Japanese Modern written by James Howard Fraser and published by Chronicle Books (CA). This book was released on 1996 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heavily influenced by Western styles and fashions of the 20's and '30s Japanese graphic designers drew inspiration from Europe's master artists and typographers, enthusiastically importing and assimilating elements of Bauhaus, Constructivism, and Futurism. With striking illustrations of posters, brochures, and match-box labels and more, this singular volume offers a scintillating look at modern Japanese graphic design.
Download or read book Cover Story written by Steven Heller and published by Chronicle Books (CA). This book was released on 1996 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncle Sam. The Gibson Girl. Some of America's most memorable images made their debuts on the covers of magazines. During the Golden Age of the American magazine cover, the corner newsstand was a veritable gallery for some of the country's leading illustrators, artists, and cartoonists. This volume showcases over 200 remarkable covers from publications as diverse as Saturday Evening Post, Harper's Bazaar, Fortune, Good Housekeeping, and Vanity Fair. 280 color illustrations.
