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Book Dumbing Down as Content Portfolio Strategy

Download or read book Dumbing Down as Content Portfolio Strategy written by Resulhan Öztimur and published by diplom.de. This book was released on 2009-09-04 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: I listened to the entire festivity and I was appalled. There were small television excerpts being offered with some clowns, some nonsense, idiocy, filth, complete filth. This is what is being broadcasted in Germany each day. The directors say that the audience wishes so, as if the audience was a crowd of idiots. On October 11th, 2008, German literature critic Marcel Reich Ranicki rejected the German Television Prize honouring him for his lifetime achievement. In front of rolling cameras, Ranicki made his standpoint very clear that he finds the current television landscape rubbish and dull. His words are the result of 25 years of private televisual content development in Germany. Today s media environment has changed drastically. Each day we find more and more TV programmes which are designed for an audience that demands no intellectual work and wants to be entertained. This matter of entertainment has exclusively formed the television networks programming strategies concerning their content. Consequently, the offer of daily soaps ( GZSZ ), reality TV ( Big Brother , Dschungelcamp ) and game/casting shows ( Deutschland sucht den Superstar ) has risen, while the offer of classical formats such as fiction film, documentaries and sophisticated programmes ( Das literarische Quartett ) has decreased. Problem Formulation: Since the establishment of private broadcasting in 1984, the television offering in Germany has not only changed quantitatively but also qualitatively. Today, we have a range of more than 50 German private TV broadcasters with an enormous variety of programmes. In recent years, we have been experiencing a downward trend of content quality, which is defined as dumbing down . The problem arises that in the battle for ratings, intellectual demand fades into the background of sole entertainment. This approach has evolved into the main content portfolio strategy of private television. But is it only the private broadcasters blame or are ARD and ZDF also striving for audience ratings in their programming methods? Is television in fact dumbing the culture down or is it making it smarter? Which side triggered the effect of dumbing down the media or the audience? These questions still remain unanswered. Therefore, this paper intends to analyse the matter of dumbing down as well as the interrelated content portfolio strategy. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1Problem [...]

Book UX Strategy

    Book Details:
  • Author : Jaime Levy
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2015-05-20
  • ISBN : 1449373011
  • Pages : 312 pages

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Book The Graphic Designer s Guide to Portfolio Design

Download or read book The Graphic Designer s Guide to Portfolio Design written by Debbie Rose Myers and published by John Wiley & Sons. This book was released on 2011-11-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.

Book What s Behind the Numbers   A Guide to Exposing Financial Chicanery and Avoiding Huge Losses in Your Portfolio

Download or read book What s Behind the Numbers A Guide to Exposing Financial Chicanery and Avoiding Huge Losses in Your Portfolio written by John Del Vecchio and published by McGraw Hill Professional. This book was released on 2012-08-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to detect any corporate sleight of hand—and gain the upper hand with smart investing Investing expert John Del Vecchio and “Motley Fool” Tom Jacobs offer a compelling arguement that the secret to stock-market success today isn’t finding the next Google or eBay, but avoiding the next AIG or Enron. To that end, they offer simple, clear techniques for detecting when and how legitimate companies make their numbers look better than they are. What's Behind the Numbers? offers seven rules for finding companies playing with—rather than by—the numbers and explains how to avoid losing money by determining exactly when a stock is about to head south. John Del Vecchio, CFA, serves as a Principal of Ranger Alternative Management and principal of Parabolix Research, Inc. Tom Jacobs is lead advisor for the Motley Fool Special Ops, a stock service where he manages a special situations and opportunistic portfolio. He is cofounder of Complete Growth Investor LLC.

Book A Risk Management Approach to Business Continuity

Download or read book A Risk Management Approach to Business Continuity written by Julia Graham and published by Rothstein Publishing. This book was released on 2015-02-20 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Graham and David Kaye, two globally recognized risk management experts with experience in 50 countries, were among the first to recognize the interrelationship of Risk Management and Business Continuity and demonstrate how to integrate them with Corporate Governance enterprise-wide. They focus on all the factors that must be considered when developing a comprehensive Business Continuity Plan, especially for multi-location or multinational companies. Endorsed by The Business Continuity Institute, Institute for Risk Management, and Disaster Recovery Institute International, the book includes: • Chapter objectives, summaries and bibliographies; charts, sample forms, checklists throughout. • Plentiful case studies, in boxed text, sourced globally in the UK, US, Europe, Australia, Asia, etc. • Boxed inserts summarizing key concepts. • Glossy of 150 risk management and business continuity terms. • Wide range of challenges, including supply chain disruptions, media and brand attack, product contamination and product recall, bomb threats, chemical and biological threats, etc. • Instructions for designing/executing team exercises with role playing to rehearse scenarios. • Guidance on how to develop a business continuity plan, including a Business Impact Analysis. Downloadable Instructor Materials are available for college and professional developement use, including PowerPoint slides and syllabus for 12-week course with lecture outlines/notes, quizzes, reading assignments, discussion topics, projects "Provides clear guidance, supported with a wide range of memorable and highly relevant case studies, for any risk or business continuity manager to successfully meet the challenges of today and the future." --Steven Mellish, Chairman, The Business Continuity Institute

Book Excellence in Execution

Download or read book Excellence in Execution written by Robin Speculand and published by Morgan James Publishing. This book was released on 2017-04-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss “why” execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is in two parts. Part One addresses "Transforming the Approach." It focuses on changing the current thinking and attitude of leaders. Two thirds of strategy execution still fail and a different approach is required. A new language and terms are introduced such as, Strategy Cadence, Execution Juxtaposition, Decoding the Execution Challenge, Mavericks Network, Review Rhythm and the Three Themes Broad of Execution. Part Two is about "Making It Your Own" and explains how to do this by providing the required mindset, skillset and toolset. It explains in detail what is required to:

Book Crooked

    Book Details:
  • Author : Cathryn Jakobson Ramin
  • Publisher : HarperCollins
  • Release : 2017-05-09
  • ISBN : 0062641808
  • Pages : 412 pages

Download or read book Crooked written by Cathryn Jakobson Ramin and published by HarperCollins. This book was released on 2017-05-09 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of Carved in Sand—a veteran investigative journalist who endured persistent back pain for decades—delivers the definitive book on the subject: an essential examination of all facets of the back pain industry, exploring what works, what doesn't, what may cause harm, and how to get on the road to recovery. In her effort to manage her chronic back pain, investigative reporter Cathryn Jakobson Ramin spent years and a small fortune on a panoply of treatments. But her discomfort only intensified, leaving her feeling frustrated and perplexed. As she searched for better solutions, she exposed a much bigger problem. Costing roughly $100 billion a year, spine medicine—often ineffective and sometimes harmful —exemplified the worst aspects of the U.S. health care system. The result of six years of intensive investigation, Crooked offers a startling look at the poorly identified risks of spine medicine, and provides practical advice and solutions. Ramin interviewed scores of spine surgeons, pain management doctors, physical medicine and rehabilitation physicians, exercise physiologists, physical therapists, chiropractors, specialized bodywork practitioners. She met with many patients whose pain and desperation led them to make life-altering decisions, and with others who triumphed over their limitations. The result is a brilliant and comprehensive book that is not only important but essential to millions of back pain sufferers, and all types of health care professionals. Ramin shatters assumptions about surgery, chiropractic methods, physical therapy, spinal injections and painkillers, and addresses evidence-based rehabilitation options—showing, in detail, how to avoid therapeutic dead ends, while saving money, time, and considerable anguish. With Crooked, she reveals what it takes to outwit the back pain industry and get on the road to recovery.

Book The Effective Investor

Download or read book The Effective Investor written by Franco Busetti and published by Franco Busetti. This book was released on 2009-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stock markets are not efficient, returns are incommensurate with risk, investors are irrational, bubbles and crashes recur regularly, analysts are usually wrong, economists even more so, luck is mostly mistaken for skill, myths and misconceptions abound and most of the industry participants are simply noise generators. This is even more true for emerging markets. South Africa can be termed a developed emerging market and is the newest member of the BRICS group. The Effective Investor is the first book to deal specifically with investing in the South African stock market, filling a surprising gap given the widespread interest that has been shown in South Africa as an emerging market and the gateway to the resource-rich African continent. Understanding the South African market provides insight into the paths that emerging and frontier markets will follow in future. While the investment lessons from the South African market outlined in this book are universal, understanding some of its peculiarities is also important. For example, some insight into the behaviour of the currency, the rand, is clearly critical in terms of any investment in this market, as well as in providing some understanding of other volatile emerging market currencies, as well as because it is often treated as the most liquid proxy for these currencies, particularly during upheavals. Similarly, the techniques highlighted in the book for dealing with volatility are applicable to similar markets elsewhere. South Africa is also an attractive market in its own right. It has been the third-best performing stock market in the world since 1900, and has weathered the great financial crisis with flying colors. The book provides readers with the findings of leading-edge research conducted into the South African stock market, the results of which are normally reserved for professional institutions and is written by a practicing, top-rated investment professional. The book also has guest contributions from some of South Africa's most astute professional analysts and fund managers on their specific areas of expertise, providing exceptional insight into current investment thinking. The Effective Investor is essential reading for every potential, novice or professional investor and investment adviser in emerging markets who wants to understand the most important principles of the South African stock market to ensure successful investing.

Book Socially Responsible International Business

Download or read book Socially Responsible International Business written by Leonidas C. Leonidou and published by Edward Elgar Publishing. This book was released on 2019 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.

Book Innovating Strategy Processes

Download or read book Innovating Strategy Processes written by Steven W. Floyd and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. Offers new conceptual frameworks for analyzing and designing strategy process. Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies. Signals the future direction of the field.

Book Human Resource Development

Download or read book Human Resource Development written by David McGuire and published by SAGE. This book was released on 2014-05-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: David McGuire′s student-friendly introduction looks at Human Resource Development on an individual, organisational and societal level analysing how HRD can play a major role in organisational innovation, in developing communities and society and in operating on a cross-national and international basis. Key features: Links key training design and learning theories to broader economic and societal issues for a more holistic and in-depth understanding of the field. Seven brand new chapters ensure a good fit with HRD programmes at all levels and reflect the latest developments in the field, including career development, strategic HRD, knowledge management, the environment, ethics and CSR and the future of HRD. High profile case studies in each chapter bring the theory to life including Apple, Massive Open Online Courses, Barclays, Stephen Lawrence, Lloyds Pharmacy, Marriott Hotels, Netflix, Black and Decker, Google, Colgate-Palmolive, Marks and Spencer and Valve. Case vignettes throughout the chapters highlight HRD in action and provoke critical analysis and discussion, including How a Beer Can Aided the Design of Canon’s Revolutionary Mini-Copier and The Alaskan Village Set to Disappear Under Water in a Decade. An Appendix contains advice on preparing for an HRD examination as well as example exam questions and sample answers, to ensure examination success. Chapters map to the CIPD’s requirements at levels 5 and 7 making it an ideal core text for accredited and non-accredited programmes alike.

Book Media Ownership and Concentration in America

Download or read book Media Ownership and Concentration in America written by Eli M. Noam and published by Oxford University Press. This book was released on 2009-10-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology. Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.

Book Benefits   Compensation Digest

Download or read book Benefits Compensation Digest written by and published by . This book was released on 2005 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Global Encyclopedia of Public Administration  Public Policy  and Governance

Download or read book Global Encyclopedia of Public Administration Public Policy and Governance written by Ali Farazmand and published by Springer Nature. This book was released on 2023-04-05 with total page 13623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Book Lifecycle Investing

Download or read book Lifecycle Investing written by Ian Ayres and published by ReadHowYouWant.com. This book was released on 2010-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy, introduced nearly fifty years ago, led to such strategies as index funds. What if we were all missing out on another free lunch that’s right under our noses? InLifecycle Investing, Barry Nalebuff and Ian Ayres-two of the most innovative thinkers in business, law, and economics-have developed tools that will allow nearly any investor to diversify their portfolios over time. By using leveraging when young-a controversial idea that sparked hate mail when the authors first floated it in the pages ofForbes-investors of all stripes, from those just starting to plan to those getting ready to retire, can substantially reduce overall risk while improving their returns. InLifecycle Investing, readers will learn How to figure out the level of exposure and leverage that’s right foryou How the Lifecycle Investing strategy would have performed in the historical market Why it will work even if everyone does it Whennotto adopt the Lifecycle Investing strategy Clearly written and backed by rigorous research,Lifecycle Investingpresents a simple but radical idea that will shake up how we think about retirement investing even as it provides a healthier nest egg in a nicely feathered nest.

Book Risk Profiling and Tolerance  Insights for the Private Wealth Manager

Download or read book Risk Profiling and Tolerance Insights for the Private Wealth Manager written by Joachim Klement and published by CFA Institute Research Foundation. This book was released on 2018-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If risk aversion and willingness to take on risk are driven by emotions and we as humans are bad at correctly identifying them, the finance profession has a serious challenge at hand—how to reliably identify the individual risk profile of a retail investor or high-net-worth individual. In this series of CFA Institute Research Foundation briefs, we have asked academics and practitioners to summarize the current state of knowledge about risk profiling in different key areas.

Book Working Mother

    Book Details:
  • Author :
  • Publisher :
  • Release : 2001-03
  • ISBN :
  • Pages : 88 pages

Download or read book Working Mother written by and published by . This book was released on 2001-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.