Download or read book Dot Com Disclosures written by Barry Leonard and published by DIANE Publishing. This book was released on 2000-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report by the Federal Trade Commission (FTC) on the information that businesses should consider as they develop online advertisements to ensure that they comply with the law. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act's prohibition on unfair or deceptive acts or practicesÓ encompasses Internet advertisements, marketing & sales. It discusses: (1) the requirement for clear & conspicuous disclosures to prevent an advertisement from being misleading, to ensure that consumers receive material information about the terms of a transaction; (2) ways that advertisers can make such disclosures; & (3) FTC rules & guides that are adaptable to new technologies.
Download or read book Dot com disclosures information about online advertising written by and published by DIANE Publishing. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Federal Trade Commission (FTC) presents the full text of the booklet entitled "Dot Com Disclosures" in PDF format. The booklet highlights information that businesses should consider as they develop online advertisements to ensure compliance with the law. The FTC highlights the applicability of FTC law to Internet advertising, clear and conspicuous disclosures in online advertisements, and specific issues in applying certain rules and guides to Internet activities.
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Advertising written by Valerie K. Jones and published by Bloomsbury Publishing USA. This book was released on 2016-09-19 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Download or read book Privacy Implications of Online Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2012 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wrap Contracts written by Nancy S. Kim and published by Oxford University Press. This book was released on 2013-09-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you visit a website, check your email, or download music, you enter into a contract that you probably don't know exists. "Wrap contracts" - shrinkwrap, clickwrap and browsewrap agreements - are non-traditional contracts that look nothing like legal documents. Contrary to what courts have held, they are not "just like" other standard form contracts, and consumers do not perceive them the same way. Wrap contract terms are more aggressive and permit dubious business practices, such as the collection of personal information and the appropriation of user-created content. In digital form, wrap contracts are weightless and cheap to reproduce. Given their low cost and flexible form, businesses engage in "contracting mania" where they use wrap contracts excessively and in a wide variety of contexts. Courts impose a duty to read upon consumers but don't impose a duty upon businesses to make contracts easy to read. The result is that consumers are subjected to onerous legalese for nearly every online interaction. In Wrap Contracts: Foundations and Ramifications, Nancy Kim explains why wrap contracts were created, how they have developed, and what this means for society. She explains how businesses and existing law unfairly burden users and create a coercive contracting environment that forces users to "accept" in order to participate in modern life. Kim's central thesis is that how a contract is presented affects and reveals the intent of the parties. She proposes doctrinal solutions - such as the duty to draft reasonably, specific assent, and a reconceptualization of unconscionability - which fairly balance the burden of wrap contracts between businesses and consumers.
Download or read book Self Regulatory Principles for Online Behavioral Advertising written by Barry Leonard and published by DIANE Publishing. This book was released on 2011 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Download or read book Affiliate Marketing Develop an Online Business Empire and Make Passive Income Online Affiliate Marketing for Beginners written by Keith Miller and published by Keith Miller. This book was released on 2018-09-04 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide you'll ever need for Affiliate Marketing... With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. As an affiliate, if you help a company make a sale, you receive a paycheck, it really is that simple, and inside you will learn the secrets the pros use to pull in thousands a month for doing little more than telling other people what to do. You will learn how to choose the right products to market, the right customers to target and that little extra something that will ensure they keep coming back time and again. So, what are you waiting for? Take control of your financial future and buy this book today!
Download or read book Inadvertent File Sharing Over Peer to peer Networks written by United States. Congress. House. Committee on Oversight and Government Reform and published by . This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Marketing written by Stephan Dahl and published by SAGE. This book was released on 2018-03-31 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Download or read book Marketing Violent Entertainment to Children a one year follow up review of industry practices in the motion picture music recording electronic game industries written by and published by DIANE Publishing. This book was released on 2006 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scott on Information Technology Law written by Scott and published by Wolters Kluwer. This book was released on 2007-01-01 with total page 2324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.
Download or read book Consumer Protection Law Developments written by August Horvath and published by American Bar Association. This book was released on 2009 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Affiliate Marketing Proven Methods to Grow Your Affiliate Marketing How to Start and Run an Affiliate Marketing Business Make Money Online written by Bennie Rhone and published by Bennie Rhone. This book was released on 101-01-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is one of the most effective methods of making money online and building up a passive income. Let’s be honest, there is a lot of information online about affiliate marketing, some good and some not so good. You could spend hours, days or even weeks trying to figure out what advice to take and where to even start. Well, the good news is that you don’t have to. In this book, I have provided you with a step by step guide to getting up and running with your affiliate marketing business and I explain everything that you need to do in order to make a success of it. This book will teach you how to: · Choose the right affiliate programs and products to promote · Build a loyal audience and drive traffic to your website · Optimize your website and content for maximum conversions · Leverage social media and email marketing to boost your earnings · Track and analyze your results to continuously improve your strategy If you’re ready to put in the work, you too can automate your revenue stream, reap the rewards, and live a freer lifestyle than you ever imagined. If you’re ready to start earning over $10,000 per month with Affiliate marketing, then scroll up and click the “Add to Cart” button right now.
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
