Download or read book Dominating Markets with Value Advances in Customer Value Management written by R. Eric Reidenbach and published by Rhumb Line. This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet Based Customer Value Management written by Tymoteusz Doligalski and published by Springer. This book was released on 2014-10-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Download or read book Transdisciplinary Engineering for Complex Socio technical Systems Real life Applications written by J. Pokojski and published by IOS Press. This book was released on 2020-10-20 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transdisciplinary engineering transcends other inter- and multi-disciplinary ways of working, such as Concurrent Engineering (CE). In particular, transdisciplinary processes are aimed at solving complex, ill-defined problems, or problems for which the solution is not immediately obvious. No one discipline or single person can provide sufficient knowledge to solve such problems, so collaboration is essential. This book presents the proceedings of the 27th ISTE International Conference on Transdisciplinary Engineering, organized by Warsaw University of Technology, Poland, from 1-10 July 2020. ISTE2020 was the first of this conference series to be held virtually, due to the COVID-19 restrictions. Entitled Transdisciplinary Engineering for Complex Socio-technical Systems - Real-life Applications, the book includes 71 peer-reviewed papers presented at the conference by authors from 17 countries. These range from theoretical and conceptual to strongly pragmatic and addressing industrial best practice and, together with invited talks, they have been collated into 9 sections: Transdisciplinary Engineering (7 papers); Transdisciplinary Engineering Education (4 papers); Industry 4.0, Methods and Tools (7 papers); Human-centered Design (8 papers); Methods and Tools for Design and Production (14 papers); Product and Process Development (9 papers); Knowledge and Data Modeling (13 papers); Business Process and Supply Chain Management (7 papers); and Sustainability (2 papers). The book provides an overview of new approaches, methods, tools and their applications, as well as current research and development, and will be of interest to researchers, design practitioners, and educators working in the field.
Download or read book Managing Customer Value written by Bradley Gale and published by Simon and Schuster. This book was released on 2009-11-24 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Download or read book Electronic Commerce Concepts Methodologies Tools and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Download or read book Handbook of Research on Open Source Software Technological Economic and Social Perspectives written by St.Amant, Kirk and published by IGI Global. This book was released on 2007-04-30 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook of research is one of the few texts to combine Open Source Software (OSS) in public and private sector activities into a single reference source. It examines how the use of OSS affects practices in society, business, government, education, and law.
Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Download or read book Rural Builder written by and published by . This book was released on 2003 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ASTM Standardization News written by American Society for Testing and Materials and published by . This book was released on 2003 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Service Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Download or read book Electronic Commerce written by and published by . This book was released on 2008 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles a critical mass of top research--nearly 300 chapters from upwards of 400 of the world's leading experts--to provide libraries with a landmark, four-volume reference to meet research needs in the many disciplines impacted by these far-reaching topics. This collection covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies"--Provided by publisher.
Download or read book ADVANCED BRAND MANAGEMENT 3RD EDITION written by Paul Temporal and published by Harriman House Limited. This book was released on 2019-02-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Download or read book Advanced Financial Risk Management written by Donald R. Van Deventer and published by John Wiley & Sons. This book was released on 2011-09-29 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at financial risk management Advanced Financial Risk Management integrates interest rate risk, credit risk, foreign exchange risk, and capital allocation using a consistent risk management approach. It explains, in detailed, yet understandable terms, the analytics of these issues from A to Z. Written by experienced risk managers, this book bridges the gap between the idealized assumptions used for valuation and the realities that must be reflected in management actions. It covers everything from the basics of present value, forward rates, and interest rate compounding to the wide variety of alternative term structure models. Donald R. Van Deventer (Hawaii) founded the Kamakura Corporation in April 1990 and is currently President. In 2003, he was voted into the Risk Hall of Fame for having made a profound contribution to the field of risk management. Kenji Imai (Hawaii) heads Software Development for Kamakura and participates in selected Japan-related financial advisory assignments. Mark Mesler (Hawaii) heads the information production for Kamakura Risk Information Services.
Download or read book Advanced Frequency Regulation Strategies in Renewable Dominated Power Systems written by Sandeep Dhundhara and published by Elsevier. This book was released on 2023-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Frequency Regulation Strategies in Renewable-Dominated Modern Power Systems discusses advanced control strategies positioned to attain stable and reliable electric power operation in highly renewable modern grids. These strategies are increasingly valuable components of the practitioner technical toolbox, and are essential to maintain frequency and voltage regulations, assert power quality standards, and ensure overall grid stability. This book focuses on the rapid integration of renewable-based generating units in power systems, highlighting state-of-the-art technologies and emerging topics pertaining to load frequency control, robust control strategies, and energy storage systems. Chapters are accompanied by case studies drawn from modern international practice. - Disseminates novel control strategies for the reliable and robust control of renewable generating units - Discusses implementation using case studies that address multiple frequency control applications across integrated modern power systems - Accompanied by simulation models in MATLAB that are built to emphasize practical usage and address real-world problems
Download or read book Advances in The Human Side of Service Engineering written by Louis Freund and published by AHFE International (USA). This book was released on 2019-07-19 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is any one element to the engineering of service systems that is unique, it is the extent to which the suitability of the system for human use, human service, and excellent human experience has been and must always be considered. An exploration of this emerging area of research and practice, Advances in the Human Side of Service Engineering covers a broad spectrum of ergonomics and human factors issues highlighting the design of contemporary service systems.
Download or read book Recent Advances in Operations Management Applications written by Anish Sachdeva and published by Springer Nature. This book was released on 2022-02-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the select proceedings of the International Conference on Industrial and Manufacturing Systems (CIMS 2020). It presents the current scenarios and future advancements in the domain of industrial engineering under context of optimum value. Various topics covered include optimisation and its applicability in the various areas of industrial engineering like selection of designing parameters and, decisions related to conditions of optimum process/operation parameters, facilities planning and management, transportation and supply chain management, quality engineering, reliability and maintenance, system optimization, product design and development, human factors and ergonomics, project management, service system and service management, waste management, sustainable manufacturing and operations, systems design, lean manufacturing, and performance measurement. This book will be useful for the students, researchers and professionals working in the area of industrial and production engineering.
