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EBookClubs

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Book Creative Confidence

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Book World Within World

    Book Details:
  • Author : Stephen Spender
  • Publisher :
  • Release : 2001
  • ISBN : 9780679640455
  • Pages : 0 pages

Download or read book World Within World written by Stephen Spender and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the British poet's autobiography, including portraits of friends Virginia Woolf, T.S. Eliot, W.H. Auden, W.B. Yeats, and Christopher Isherwood.

Book Authoring a PhD

    Book Details:
  • Author : Patrick Dunleavy
  • Publisher : Bloomsbury Publishing
  • Release : 2017-04-28
  • ISBN : 0230802087
  • Pages : 311 pages

Download or read book Authoring a PhD written by Patrick Dunleavy and published by Bloomsbury Publishing. This book was released on 2017-04-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organising ideas, pulling together a final draft, handling the viva and getting published. Each chapter contains a wealth of practical suggestions and tips for readers to try out and adapt to their own research needs and disciplinary style. This text will be essential reading for PhD students and their supervisors in humanities, arts, social sciences, business, law, health and related disciplines.

Book Banish Your Inner Critic

Download or read book Banish Your Inner Critic written by Denise Jacobs and published by Mango Media Inc.. This book was released on 2017-06-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Gives you the practical tools you need to own the room by owning yourself. Banish that inner devil’s advocate and become as powerful as you can be.” —Alan Cooper, software alchemist, cofounder of Cooper As the Founder and Chief Creativity Evangelist of “The Creative Dose,” Denise Jacobs teaches techniques to make the creative process more fluid, methods for making work environments more conducive to personal productivity, and practices for sparking innovation. Now, in her book, Banish Your Inner Critic, Denise shows you how to defeat those barriers that are holding you back and achieve success through a positive mental attitude. Banish Your Inner Critic shows you how to move beyond that mental block to your creative ideas, realize instant relief and lasting insight, and: · Identify and quiet the voice of self-doubt in your head · Master 3 powerful practices that will transform how you relate to yourself and your creativity forever · Overcome the fear of not knowing enough or not being original enough · Free yourself from comparisons, overwhelm, high self-criticism and self-sabotage · Transform your self-talk into a tool for success · Generate more creative ideas than ever before · Embrace your expertise and share your brilliance with the world Banish your Inner Critic to start doing your best work, achieving excellence, and contributing meaningfully to the world! “If you’re interested in diving deep into your own creative genius, this book will give you an abundance of ways to do that.” —Michelle Villalobos, “The Superstar Activator” & founder of The Women’s Success Summit “A book I believe will inspire a new generation to step out of the shadows and shine.” —Paul Boag, author of User Experience Revolution

Book Creativity

Download or read book Creativity written by John Cleese and published by . This book was released on 2022-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ____________________________ We can all be more creative. John Cleese shows us how. Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and in this short, immensely practical and often very amusing guide he shows it's a skill that anyone can acquire. Drawing on his lifelong experience as a writer, he shares his insights into the nature of the creative process, and offers advice on how to get your own inventive juices flowing. ____________________________ 'Humorous and practical ... Whether you're hoping to write a novel or paint a masterpiece, you're sure to feel inspired' OK Magazine 'His candor is endearing ... An upbeat guide to the creative process' Kirkus 'A jovial romp ... Cleese fans will enjoy, and writers and other artists will breeze through, picking up a few nuggets of wisdom along the way' The Festival Review 'A sincere and thoughtful guide to creativity, and a very useful book' Graham Norton 'Wise words on the serious business of being silly' Sunday Business Post

Book The Successful Author Mindset

Download or read book The Successful Author Mindset written by Joanna Penn and published by . This book was released on 2018-12-06 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a writer is not just about typing. It's also about surviving the roller-coaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. This book offers a survival strategy and ways to deal with them all.

Book Liz Lerman s Critical Response Process

Download or read book Liz Lerman s Critical Response Process written by Liz Lerman and published by . This book was released on 2003 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Creativity  Design Thinking and Interdisciplinarity

Download or read book Creativity Design Thinking and Interdisciplinarity written by Frédéric Darbellay and published by Springer. This book was released on 2017-12-18 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, at the crossroads of creativity, design and interdisciplinary studies, offers an overview of these major trends in scientific research, society, culture and economics. It brings together different approaches and communities around a common reflection on interdisciplinary creative design thinking. This collective effort provides a unique dialogical and convergent space that deals with the challenges and opportunities met by researchers and practitioners working on design thinking, creativity and inter- and transdisciplinarity, or at the interface between these areas.

Book Encyclopedia of Creativity

Download or read book Encyclopedia of Creativity written by Mark A. Runco and published by Academic Press. This book was released on 2020-04-12 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication. Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range of creativity research. There has been an enormous increase in research on the topic throughout the world in many different disciplines. Some areas covered in this edition include the arts and humanities, business, education, mental and physical health, neuroscience, psychology, the creative process and technology. Fundamental subjects are discussed such as the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, the relationship of creativity to mental health, intelligence and learning styles, and the process of being creative. Creativity is discussed within specific disciplines including acting, architecture, art, dance, film, government, interior design, magic, mathematics, medicine, photography, science, sports, tourism and writing. A wide range of topics are covered. Here is a partial overview by topic: Business and organizational creativity: Advertising, Creative Economies, Creativity Consulting and Coaching, Corporate Creativity, Creativity Exercises, Entrepreneurship, Group Dynamics, Innovation, Leadership, Management of Creative People, Patents, Teams, and Training. The Cognitive Aspects of Creativity: Altered and Transitional States, Analogies, Attention, Breadth of Attention, Cognitive Style, Divergent Thinking, Flow and Optimal Experience, Knowledge, Logic and Reasoning, Metacognition, Mental Models, Memory, Metaphors, Mind Wandering, Mindfulness, Problem-Finding, Problem-Solving, and Remote Associates. The Creative Process: Attribution, Constraints, Discovery, Insight, Inspiration, Intentionality, Motivation, Risk-Taking, and Tolerance for Ambiguity. Education: Children’s Creativity, , Education, Intelligence, Knowledge, Metacognition, Play, Prodigies, Programs And Courses, Talent And Teaching Creativity. Neuroscience Research: Cellular Matter, Grey Matter, Cellular Density; EEG, Functional Magnetic Resonance Imaging (Fmri), Music and The Brain, Pupillometry, Systems, The Cerebellum and Transcranial Electrical Stimulation. Psychology: The Big 5 Personality Characteristics, Bipolar Mood Disorders, Childhood Trauma, Depression, Deviance, Dreams, Emotions, Expressive Arts, Grit, Introversion, Jungian Theory, Mad Genius Controversy, Openness, Schizotypy, Suicide, Therapy and Counseling Trauma and Transcendence and Transforming Illness and Visual Art. Social Aspects of Creativity: Awards, Birth Order, Criticism, Consensual Assessment, Diversity, Eminence, Families, Friendships and Social Networks, Geeks, Mentors, Millennials, Networking, Rewards, And Sociology. Society and Creativity: Awards, Climate For Creativity, Cross-Cultural Creativity, Destruction Of Creativity, Law And Society, Social Psychology, Social Transformation, Voting, War, and Zeitgeist. Technology: Chats, Computational Creativity, Computerized Text Analysis, Gaming, Memes, Networks and Maps, and Virtual Reality.

Book Creativity on Demand

    Book Details:
  • Author : Purnima Banerjee
  • Publisher : Gurudas Bandyopadhyay
  • Release : 2024-09-06
  • ISBN :
  • Pages : 379 pages

Download or read book Creativity on Demand written by Purnima Banerjee and published by Gurudas Bandyopadhyay. This book was released on 2024-09-06 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creativity on Demand: Think out of the Box, Generate Ideas on Demand, Overcome Creativity Blocks & Build a Culture of Innovation" by Purnima Banerjee is a crash course on creativity, an essential guide for anyone looking to unlock their creative potential and enhance their problem-solving skills. This comprehensive book covers every aspect of the creative process, from understanding the science behind creativity to implementing and testing innovative ideas. With practical exercises, real-world examples, and proven techniques, readers will find themselves equipped with the tools necessary to navigate and thrive in a world that demands continuous innovation. Do you often wonder if you think creatively or feel overwhelmed by creativity blocks? Persistent creativity blocks can lead to stagnation, reduced problem-solving abilities, and missed opportunities for innovation. Understanding and overcoming these blocks is crucial for personal and professional growth. In the first chapter, "Creativity on Demand" readers will explore the foundational principles of creativity. They will understand why creative thinking is critical for problem-solving and how it can be applied in various contexts. This chapter lays the groundwork for developing a creative mindset, offering insights into the science behind creativity and examples of creative thinking in action. The subsequent chapters explore practical strategies for generating innovative ideas and creating an inspiring environment for innovation. Readers will discover effective brainstorming methods, structured approaches to creativity, and how to leverage technology and data for idea generation. Additionally, the book provides guidance on designing a creative workspace, building a supportive network, and stimulating creativity through new experiences. These chapters are designed to help readers cultivate an environment that nurtures and enhances their creative capabilities. "Overcoming Creativity Blocks" is a crucial chapter that addresses the common challenges individuals face when trying to be creative. Author Purnima Banerjee identifies various types of creative blocks, their psychological and environmental causes, and personal block patterns. Readers will learn strategies for breaking through these blocks, including mindfulness practices, stress reduction techniques, and shifting perspectives. This chapter empowers readers to transform obstacles into opportunities for creative growth. The book also emphasizes the importance of connecting diverse ideas and perspectives. By exploring cross-disciplinary thinking and utilizing analogies and metaphors, readers will enhance their ability to synthesize information and develop innovative solutions. The chapters on implementing and testing ideas provide a step-by-step guide for turning creative concepts into actionable plans. Readers will gain insights into setting clear goals, creating prototypes, and refining their ideas through feedback and iteration. "Embracing Continuous Innovation and Future Trends" prepares readers for long-term success in innovation. The author discusses the importance of lifelong learning, staying updated with emerging trends, and developing resilience and flexibility. Readers will learn how to anticipate future challenges and opportunities, adapt to changes, and position themselves for sustained success. This book is not just a guide but a companion for anyone looking to harness the power of creativity and make a significant impact in their personal and professional lives.

Book You Are What You Click

Download or read book You Are What You Click written by Brian A. Primack and published by Chronicle Books. This book was released on 2021-09-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, he offers a new approach to digital wellness, and a realist's perspective on how what we consume online affects our well-being. In response, he presents a "social media pyramid" that personalizes our tech diet so we can enjoy a fruitful, balanced relationship with social media. While many of us turn to social media looking for a sense of connection and comfort, the data show that it may paradoxically leave us feeling more alone and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and the dangers of social media using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online. Dr. Primack introduces surprising strategies you can use right away to fine-tune your online experience and discover your definition of digital balance. Through short, actionable chapters, you'll learn how to: • Tailor your social media use to your personality. • Select positive relationships over toxic ones. • Overcome comparison syndrome and the fear of missing out. • Fill your feed with meaningful, humorous, and uplifting content. • Optimize your news intake and resist doomscrolling. • Improve your sleep, create "tech holidays," and more. With innovative strategies for managing technology, you'll transform your relationship with tech and discover how to make social media work for you. You Are What You Click offers a science-backed approach from a credentialed doctor: Dr. Brian Primack has an MD and a PhD in Education and Behavioral Science. Primack is the go-to expert on this topic. His work on the intersection of media and health has been cited nearly 6,000 times in peer-reviewed scholarly literature, and he has been featured in major media outlets across the world. FOR WELLNESS READERS, PARENTS, AND ANYONE WHO USES SOCIAL MEDIA: Dropping off the digital map or deleting all our social media accounts isn't the only option—and often isn't something we feel ready to do. Rather than digital abstinence, with Primack's 3-step plan, tech lovers will be able to understand how to regulate their online social platforms in healthier ways. A BALANCED PERSPECTIVE ON TECHNOLOGY AND SOCIAL MEDIA IN A POSITIVE LIGHT: Almost every book in this genre portrays technology in a negative or even scary way. With this book, readers will learn how to adjust and balance their presence online with a personalized plan they can use across all platforms, no matter what new social media app goes public next. Primack offers an empowering solution that is forward-thinking, and will continue to be relevant as technology becomes more immersed into our lives. QUICK, PRACTICAL ADVICE: You Are What You Click is broken into short, actionable chapters that allow readers to understand the research, take action, and see results—perfect for short attention spans whittled down by Facebook and Instagram stories, Twitter, Snapchat, and TikTok! FOR FANS OF PERSONALITY BOOKS: Fans of books like The Road Back to You: An Enneagram Journey to Self-Discovery and The Four Tendencies: The Indispensable Personality Profiles that Reveal How to Make Your Life Better will love the personality quiz and personalized solutions Primack offers for being selective, creative, and healthy with social media use.

Book The Progress Principle

Download or read book The Progress Principle written by Teresa Amabile and published by Harvard Business Press. This book was released on 2011-07-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

Book Misfit

    Book Details:
  • Author : Jon Skovron
  • Publisher : Abrams
  • Release : 2011-08-05
  • ISBN : 1613122071
  • Pages : 405 pages

Download or read book Misfit written by Jon Skovron and published by Abrams. This book was released on 2011-08-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A half-demon teenager learns the dangerous secret of her true powers in this “unusually profound urban-fantasy . . . thoughtful, scary and captivating” (Kirkus, starred review). Jael has always felt like a freak. She’s never kissed a boy, she never knew her mom, and her dad’s always been superstrict—but that’s probably because her mom was a demon, which makes Jael half demon and most definitely not a normal sophomore girl. But on her sixteenth birthday, a mysterious present unlocks her family’s dangerous history—and Jael’s untapped potential. What was merely an embarrassing secret suddenly becomes a terrifying reality. Jael must learn to master her demon side in order to take on a vindictive Duke of Hell, while also dealing with a twisted priest, best-friend drama, and a spacey blond skater boy who may have hidden depths.

Book Psychology Of Creativity

    Book Details:
  • Author : Paris Ezequiel Bianco
  • Publisher : Paris Ezequiel Bianco
  • Release : 2024-03-14
  • ISBN : 6310030876
  • Pages : 122 pages

Download or read book Psychology Of Creativity written by Paris Ezequiel Bianco and published by Paris Ezequiel Bianco. This book was released on 2024-03-14 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: Psychology of Creativity Table of Contents I. FUNDAMENTALS 1. Creativity as a Unique Human Ability 2. Definition of Creativity 3. Mental Processes Behind Creativity II. KEY COMPONENTS 4. Imagination - The Engine of Creativity 5. Association of Ideas - Connecting the Seemingly Unrelated 6. Creative Problem Solving 7. Decision Making in the Creative Process III. ENVIRONMENTAL FACTORS 8. Influence of the Environment on Creativity 9. Work Environment That Encourages Creativity 10. Education and Training for the Development of Creativity 11. Motivation and Passion as Drivers of Creativity IV. ADVANCED THEORIES AND CONCEPTS 12. Csikszentmihalyi 's Flow Theory 13. State of Flow and Its Relationship with Creativity 14. Amabile 's Theory of Creativity 15. The Role of the Work Environment in Creativity 16. Autonomy, Resources and Support in the Creative Process 17. Intrinsic Motivation and Positive Feedback V. DEMONSTRATIONS 18. Manifestation of Creativity in Art 19. Creativity in Painting and Sculpture 20. Creativity Through Music and Dance 21. Literary Creativity - Writers and Poets 22. Creativity in Science and Technology 23. Creative Scientists and Engineers 24. Innovation and Advances Through Creativity 25. Creativity in Business and Entrepreneurship 26. Generation of Ideas and Innovative Strategies 27. Creativity in Marketing Strategy 28. Creativity in Education 29. Encouraging Creative Thinking in Students 30. Therapeutic Applications of Creativity

Book Communicate With Confidence

Download or read book Communicate With Confidence written by Dianna Booher and published by McGraw-Hill. Reprinted by Booher Research Institute. This book was released on 2011-11-03 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need to sell a new idea to your boss? Handle a sticky problem with a colleague? Calm an irate customer? Good news! You'll never be at a loss for words after reading Communicate With Confidence! In this book, you’ll find 1,254 tips to improve your interpersonal and communication skills! You’ll learn how to: · Establish credibility and show concern · Master the art of small talk to connect with colleagues, customers, and friends · Transition from criticizing to coaching your employees and coworkers · Listen so you really hear what others say to you—their meaning, not just their words · Negotiate so that everybody feels like a winner · Give clear instructions · Give and receive usable feedback · Ask appropriate questions and answer questions appropriately to gain cooperation · Present ideas persuasively · Communicate clearly and productively across gender and cultural lin · Say “no” to opportunities and activities while leaving the relationship intact · Read body language accurately so that you don’t miss subtle messages · Speak up in meetings to get credit for your ideas and other contributions · Lead effective meetings so that your group achieves results rather than wastes time · Give advice that people really appreciate and use. · Solicit specific advice that’s usable without listening to people ramble off target. · Settle ongoing conflicts that reduce your overall stress This broad-ranging communication skills book will provide very specific tips, tactics, and examples to improve communication skills for the novice or seasoned communicator. Whether you’re hoping to improve communication skills at work or in your personal relationships, you’ll find techniques that truly work in your day-to-day activities and interactions. Masterful interpersonal communication skills make the huge difference in successful large organizations as well as in entrepreneurial ventures. Author, speaker, and coach Dianna Booher shares the same in-depth insights that she offers to her Fortune 500 clients during keynotes and workshops on communication. As founder and CEO of Booher Research, she’s an internationally recognized leadership communication and executive presence expert. As the author of 49 books, she has published with Penguin Random House/Perigee, HarperCollins, Warner, McGraw-Hill, and Thomas Nelson.

Book The Creative Genius  Unlocking Your Inner Creativity and Unleashing Your Potential

Download or read book The Creative Genius Unlocking Your Inner Creativity and Unleashing Your Potential written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Creative Genius: Unlocking Your Inner Creativity and Unleashing Your Potential" - your roadmap to a more imaginative, innovative, and empowered you! Are you longing to tap into your inner wellspring of creativity? Do you want to break free from creative blocks and discover your limitless potential? Are you ready to turn your creative dreams into reality? Look no further! "The Creative Genius" is your key to unleashing the creative powerhouse within you. This transformative book is not just about creativity; it's about empowering you to embrace your unique talents, solve problems with ingenuity, and leave a mark on the world. What Awaits You Inside Understanding Creativity: Delve into the essence of creativity and why it's vital for personal and professional success. Overcoming Creative Blocks: Learn strategies to conquer self-doubt, procrastination, and other barriers that stifle your creative flow. Building Creative Habits: Cultivate daily practices that fuel your creativity and keep it burning brightly. Finding Inspiration: Discover the art of finding inspiration in the world around you, even in unexpected places. Collaborating with Others: Explore the magic of collaboration and how it can amplify your creative endeavors. Developing a Growth Mindset: Transform your thinking and unlock your potential for lifelong learning and creative growth. Creative Problem Solving: Equip yourself with tools to tackle challenges with inventive solutions. Sharing Your Creative Work: Navigate the process of sharing your creations with the world and handling feedback like a pro. Common Questions About Creativity: Get answers to the burning questions that often arise on your creative journey. Unleash Your Creative Potential "The Creative Genius" is not just a book; it's your personal guide to becoming the creative genius you were born to be. Whether you're an artist, entrepreneur, or anyone seeking to infuse more innovation into your life, this book will inspire, inform, and empower you. Unlock Your Inner Creative Genius Today! Don't miss this opportunity to embark on a journey of self-discovery, inspiration, and boundless creativity. Grab your copy of "The Creative Genius" and start transforming your life today! Your creative potential knows no bounds – let's unleash it together.

Book Serious Creativity

Download or read book Serious Creativity written by Edward de Bono and published by Random House. This book was released on 2015-03-05 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging