Download or read book Doctorpreneur Hack Your Growth with AI and Digital Marketing written by Dr. Rishi V. Aacharya and published by Notion Press. This book was released on 2024-05-15 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctorpreneur: Hack your Growth with AI and Digital Marketing Are you a doctor tired of feeling just like a cog in the healthcare machine? Do you dream of building a thriving practice that reflects your passion and values? This book is your call to action! Stop feeling frustrated and start feeling empowered. This guide, crafted specifically for Indian doctors, equips you with the knowledge and strategies to transform from a doctor to a doctorpreneur using the power of AI & Digital Marketing. Inside, you'll discover: The hidden challenges How to increase patient footfalls in your hospital / clinic Powerful marketing secrets using the power of AI and Digital Marketing Fast Results: Secrets to fuel your marketing journey and get faster results. Examples and Checklists to do self-assessment of your marketing and to know exactly what is to be asked from your digital marketing agency Actionable steps to build a sustainable and fulfilling practice on your own terms. This is more than just a book; it's a roadmap to: Marketing Automation with growth and results. Get the Free time You are always hunting for. ?? The ability to make a scale your healthcare business with 10x speed ?? Don't wait! Start your doctorpreneur journey today and unlock the true potential of your practice and yourself. Buy this book now and: Embrace the future of healthcare marketing. ???? Empower yourself and your marketing team. Become the doctorpreneur you were always meant to be! Remember, the healthcare marketing landscape is changing. Are you ready to change with it?

Download or read book MBA for Medics written by Emma Stanton and published by CRC Press. This book was released on 2021-04-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Increasingly, doctors are seeing the value of learning the language of management. A number of doctors have learnt the language and skills by gaining a formal qualification such as an MBA. Many more have followed an experiential route. This book is for doctors who see the value that an education in management can bring, whether formal or informal. The ultimate reason for doctors to be ambitious and to gain a management education is not for personal gain or for more letters after their name, but for the prize of better, safer healthcare for patients.' - From the Foreword by Sir Liam Donaldson This book encourages medics preparing for management roles to think about management and business as applied to healthcare, providing key insights on the skills involved and information for those who decide to study for an MBA. It informs health professionals on how they can improve the quality of healthcare through an understanding of business and management, including key areas such as understanding and managing accounts, marketing, and influencing and managing change. Healthcare professionals undertaking - or considering undertaking - MBAs or related management qualifications such as leadership fellowships will find this invaluable reading, as will consultants who are increasingly expected to be aware of and manage budgets for services. Undergraduate and practising doctors researching the options and roles available in medical management will also find this a vital source of information.

Download or read book Doctorpreneur written by Clay Clark and published by . This book was released on 2020-02-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this book worth buying and reading? Dr. Timothy Johnson and the 6x iTunes chart-topping podcast host and award-winning business coach, Clay Clark team up to teach their secrets for building a multi-million dollar time and financial freedom producing medical business including: - How to build a multi-million dollar, time freedom creating medical practice - How to get new patients - How to stand out in the cluttered world of saturated medical marketing - How to dominate search engine results of your potential patients - How to create time-freedom producing systems in the world of medicine - How to hire, inspire, train and retain quality medical employees - How to improve the patient care and overall level of customer service your practice provides - How to hold your team accountable for implementing a game-changing gameplan - How to increase patient loyalty - How to effectively manage a team of medical professionals

Download or read book Excellence Has No Borders written by B. S. Ajaikumar and published by Portfolio/Penguin. This book was released on 2019 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a fledgling doctor, what would you choose: practising medicine in rural India or going abroad in search of financial security? How would you face the people who depend on you if your wealth is wiped out in the stock market? How would you pursue a dream project, knowing the many challenges that lie ahead? In Excellence Has No Borders, Dr B.S. Ajaikumar, an oncologist, answers these questions in an inspiring and fascinating narrative. He details how he has made cancer treatment accessible to all and created a chain of world-class cancer hospitals across India. Providing a captivating account of his entrepreneurial journey, Dr Ajaikumar recounts the challenges and successes on the path to becoming a doctorpreneur. The book, containing lessons from his life, shows how tenacity, hard work and self-confidence can go a long way in achieving the unimaginable. It is a must-read for anyone looking for inspiration.

Download or read book Reverse Innovation in Health Care written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2018-06-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health-Care Solutions from a Distant Shore Health care in the United States and other nations is on a collision course with patient needs and economic reality. For more than a decade, leading thinkers, including Michael Porter and Clayton Christensen, have argued passionately for value-based health-care reform: replacing delivery based on volume and fee-for-service with competition based on value, as measured by patient outcomes per dollar spent. Though still a pipe dream here in the United States, this kind of value-based competition is already a reality--in India. Facing a giant population of poor, underserved people and a severe shortage of skills and capacity, some resourceful private enterprises have found a way to deliver high-quality health care, at ultra-low prices, to all patients who need it. This book shows how the innovations developed by these Indian exemplars are already being practiced by some far-sighted US providers--reversing the typical flow of innovation in the world. Govindarajan and Ramamurti, experts in the phenomenon of reverse innovation, reveal four pathways being used by health-care organizations in the United States to apply Indian-style principles to attack the exorbitant costs, uneven quality, and incomplete access to health care. With rich stories and detailed accounts of medical professionals who are putting these ideas into practice, this book shows how value-based delivery can be made to work in the United States. This "bottom-up" change doesn't require a grand plan out of Washington, DC, agreement between entrenched political parties, or coordination among all players in the health-care system. It needs entrepreneurs with innovative ideas about delivering value to patients. Reverse innovation has worked in other industries. We need it now in health care.

Download or read book Basic Science Methods for Clinical Researchers written by Morteza Jalali and published by Academic Press. This book was released on 2017-03-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Science Methods for Clinical Researchers addresses the specific challenges faced by clinicians without a conventional science background. The aim of the book is to introduce the reader to core experimental methods commonly used to answer questions in basic science research and to outline their relative strengths and limitations in generating conclusive data. This book will be a vital companion for clinicians undertaking laboratory-based science. It will support clinicians in the pursuit of their academic interests and in making an original contribution to their chosen field. In doing so, it will facilitate the development of tomorrow's clinician scientists and future leaders in discovery science. - Serves as a helpful guide for clinical researchers who lack a conventional science background - Organized around research themes pertaining to key biological molecules, from genes, to proteins, cells, and model organisms - Features protocols, techniques for troubleshooting common problems, and an explanation of the advantages and limitations of a technique in generating conclusive data - Appendices provide resources for practical research methodology, including legal frameworks for using stem cells and animals in the laboratory, ethical considerations, and good laboratory practice (GLP)

Download or read book So you want to be a brain surgeon written by Lydia Spurr and published by Oxford University Press. This book was released on 2022-04-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A medical degree opens many doors, but how do you decide which is the right one to go through? Whether you are wondering how to choose a career or want to know how to follow a particular path, you'll find the answers in this book. Deciding which medical career to pursue has a huge impact on your future, and yet few doctors or medical students ever receive formal careers advice. Fortunately help is at hand: this book has been fully rewritten to include the latest information on training and career progression, as well as summaries of over 100 different careers open to medical graduates. Whether you aspire to be a general practitioner, medical manager, forensic pathologist or even a brain surgeon, you'll find details on the job, lifestyle, and specific career route. Each career chapter has been written by specialists in their field to give you a unique 'insider's opinion', resulting in the most complete and up to date medical careers guide ever published. Alongside the careers chapters there are new and updated sections on the Foundation Programme, Core Training, Specialty Training, and Academic Training. These describe the major hurdles in each area and how to overcome them. In addition, alternatives and adaptations to formal training are explored, including taking time out, working outside the UK, and working less than full time. From choosing jobs and filling application forms, to interviews and improving your CV, this book covers every aspect in detail.

Download or read book User Innovation in Healthcare written by Francesco Schiavone and published by Springer Nature. This book was released on 2020-05-05 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores in depth the phenomenon of user innovation in healthcare. In particular, the book sheds light on patient innovation, whereby patients and/or caregivers proactively develop and diffuse new products and services that provide health and quality of life benefits by addressing gaps in existing market offerings. The aim is to clarify the key characteristics of these innovative processes and to offer practitioners and policymakers tangible bottom-up evidence, solutions, and ideas that will assist in improving health systems, organizations, and practices. A number of important and interesting research questions are addressed, casting light on the types of products and services that tend to be developed by patient innovators, the typical profile of these innovators, the role played by firms, institutions, and health professionals, and the ways in which digital technologies support the dissemination of innovations among patient communities and within the industry. Beyond academic scholars and policymakers, the book will be of high value for students on master’s programs in both medical sciences and business and economics.

Download or read book Market Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2016-11-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Download or read book J C Chaudhry The Incredible Aakash Story written by J.C Chaudhry and published by Om Books International. This book was released on 2022-03-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.C. Chaudhry has been closely associated with the field of teaching and education for 48 years, motivating lakhs of students and shaping their future careers. J.C. Chaudhry: The Incredible Aakash Story traces his journey from an educator to one of India’s most successful academic entrepreneurs. He established Aakash Educational Services Limited (AESL) in 1988 and redefined the Indian test-preparatory coaching industry. Aakash excels as a standalone brand today. With more than 31 years of operational experience, a strong selection track record in Medical and Engineering entrance exams and Foundation level exams, a pan-India network of over 200 Aakash Centres, and a student count of more than 2,50,000, Aakash has become the most trusted name in the country for focused learning. This book is a fascinating account of J.C. Chaudhry’s life story. It highlights his determination and grit, and his abiding commitment to students, which helped him turn his dream into reality. He has successfully played the roles of a dedicated teacher, an entrepreneur, a numerologist, a philanthropist, a motivational speaker, a family man and a brilliant investor over the years. His experiences and beliefs, shared candidly in J.C. Chaudhry: The Incredible Aakash Story are an invaluable source of inspiration to students, entrepreneurs and business leaders of all stripes.

Download or read book Prove Yourself written by Kingsley R. Chin MD MBA and published by Archway Publishing. This book was released on 2023-03-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: My vision pulls me along and fuels my desire to continuously educate myself on how to succeed in life and business, to rise far above the low level that I started out at in life. How does my vision continue to drive me even though I have risen to much success? I have made it a habit to pursue success and to not become comfortable with past successes. The way you get success is from success, no matter how small. So I am always working on success, and as I achieve successes, I am able to see more opportunities to succeed. Daily, I look myself in the mirror to remind myself I am underachieving, and I must keep learning and staying relevant in the world today so I can make an impact and be influential. I know I can achieve more because when I compare what I know today versus a few months ago or a year ago, I see that I could have done better in the past if I had the knowledge I have today. You also don’t know what you don’t know you don’t know, so I want to learn fast so I can achieve more. Achieving more is not just a quantity; for me, it is being able to win trophies and close out many of my opportunities.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book Translational Radiation Oncology written by Jeffrey A. Bakal and published by Elsevier. This book was released on 2023-08-03 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translational Radiation Oncology covers the principles of evidence-based medicine and applies them to the design of translational research. The book provides valuable discussions on the critical appraisal of published studies and recent developments in radiation oncology, allowing readers to learn how to evaluate the quality of such studies with respect to measuring outcomes and make effective use of all types of evidence. By reading this book, researchers have access to a practical approach to help them navigate challenging considerations in study design and implementation. It is a valuable resource for researchers, oncologists and members of biomedical field who want to understand more about translational research applied to the field of radiation oncology. Translational medicine serves as an indispensable tool in grant writing and funding efforts, so understanding how to apply its principles to research is necessary to guarantee that results will be impactful to patients. - Provides a clear process for understanding, designing, executing and analyzing clinical and translational research - Presents practical, step-by-step guidance to help readers take ideas from the lab to the bedside - Written by a team of oncologists, radiologists and clinical research experts that fully cover translational research in radiation oncology

Download or read book Breast Cancer written by K.V. Ramani and published by Momentum Press. This book was released on 2017-07-31 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cancer prognosis has the tendency to knock patients and their family off their feet. Nothing can prepare people for the big “C” and it often feels like they are losing control over their own life, where nothing will be the same again. This book takes readers through the journey of Prema (diagnosed with breast cancer) and Prem (her caregiver) and covers the whole gamut of processes in cancer treatment and care in a simple language: diagnosis, medical treatment options, physical and psychosocial side effects, complementary therapies, and the importance of patient-centric care to improve the quality of life of breast cancer survivors. We hope future breast cancer patients and their families will benefit from our book and prepare themselves to face the challenges of dealing with breast cancer.

Download or read book Ethical Hospital Branding Marketing written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Download or read book Revolutionizing Tropical Medicine written by Kerry Atkinson and published by John Wiley & Sons. This book was released on 2019-08-27 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource describing innovative technologies and digital health tools that can revolutionize the delivery of health care in low- to middle-income countries, particularly in remote rural impoverished communities Revolutionizing Tropical Medicine offers an up-to-date guide for healthcare and other professionals working in low-resource countries where access to health care facilities for diagnosis and treatment is challenging. Rather than suggesting the expensive solution of building new bricks and mortar clinics and hospitals and increasing the number of doctors and nurses in these deprived areas, the authors propose a complete change of mindset. They outline a number of ideas for improving healthcare including rapid diagnostic testing for infectious and non-infectious diseases at a point-of-care facility, together with low cost portable imaging devices. In addition, the authors recommend a change in the way in which health care is delivered. This approach requires task-shifting within the healthcare provision system so that nurses, laboratory technicians, pharmacists and others are trained in the newly available technologies, thus enabling faster and more appropriate triage for people requiring medical treatment. This text: Describes the current burden of communicable and non-communicable diseases in low- to middle-income countries throughout the world Describes the major advances in healthcare outcomes in low-to middle-income countries derived from implementation of the United Nations/World Health Organisation’s 2000 Millennium Development Goals Provides a review of inexpensive rapid diagnostic point-of-care tests for infectious diseases in low-resource countries, particularly for people living in remote rural areas Provides a review of other rapid point-of-care services for assessing hematological function, biochemical function, renal function, hepatic function and status including hepatitis, acid-base balance, sickle cell disease, severe acute malnutrition and spirometry Explores the use of low-cost portable imaging devices for use in remote rural areas including a novel method of examining the optic fundus using a smartphone and the extensive value of portable ultrasound scanning when x-ray facilities are not available Describes the use of telemedicine in the clinical management of both children and adults in remote rural settings Looks to the future of clinical management in remote impoverished rural settings using nucleic acid identification of pathogens, the use of nanoparticles for water purification, the use of drones, the use of pulse oximetry and the use of near-infrared spectroscopy Finally, it assesses the potential for future healthcare improvement in impoverished areas and how the United Nations/World Health Organization 2015 Sustainable Development Goals are approaching this. Written for physicians, infectious disease specialists, pathologists, radiologists, nurses, pharmacists and other health care workers, as well as government healthcare managers, Revolutionizing Tropical Medicine is a new up-to-date essential and realistic guide to treating and diagnosing patients in low-resource tropical countries based on new technologies.