Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Download or read book Get More Fans The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Download or read book The Artist s Guide to Success in the Music Business written by Loren Weisman and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music industry and you - Your band: working with other musicians - Defining and refining your sound - Managing, performing, and booking gigs - Solo or band touring - The music business plan - In the recording studio - Fundraising and investors - Your band is the brand - Music marketing and promotions - Your career in the music business of today.

Download or read book Introduction to Music Publishing for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2021-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Download or read book The Musician s Handbook written by Bobby Borg and published by Billboard Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Download or read book Can Music Make You Sick written by Sally Anne Gross and published by University of Westminster Press. This book was released on 2020-09-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Musicians often pay a high price for sharing their art with us. Underneath the glow of success can often lie loneliness and exhaustion, not to mention the basic struggles of paying the rent or buying food. Sally Anne Gross and George Musgrave raise important questions – and we need to listen to what the musicians have to tell us about their working conditions and their mental health.” Emma Warren (Music Journalist and Author). “Singing is crying for grown-ups. To create great songs or play them with meaning music's creators reach far into emotion and fragility seeking the communion we demand of it. However, music’s toll on musicians can leave deep scars. In this important book, Sally Anne Gross and George Musgrave investigate the relationship between the wellbeing music brings to society and the wellbeing of those who create. It’s a much needed reality check, deglamorising the romantic image of the tortured artist.” Crispin Hunt (Multi-Platinum Songwriter/Record Producer, Chair of the Ivors Academy). It is often assumed that creative people are prone to psychological instability, and that this explains apparent associations between cultural production and mental health problems. In their detailed study of recording and performing artists in the British music industry, Sally Anne Gross and George Musgrave turn this view on its head. By listening to how musicians understand and experience their working lives, this book proposes that whilst making music is therapeutic, making a career from music can be traumatic. The authors show how careers based on an all-consuming passion have become more insecure and devalued. Artistic merit and intimate, often painful, self-disclosures are the subject of unremitting scrutiny and data metrics. Personal relationships and social support networks are increasingly bound up with calculative transactions. Drawing on original empirical research and a wide-ranging survey of scholarship from across the social sciences, their findings will be provocative for future research on mental health, wellbeing and working conditions in the music industries and across the creative economy. Going beyond self-help strategies, they challenge the industry to make transformative structural change. Until then, the book provides an invaluable guide for anyone currently making their career in music, as well as those tasked with training and educating the next generation.

Download or read book The Indie Band Survival Guide written by Randy Chertkow and published by St. Martin's Griffin. This book was released on 2008-08-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indie Band Survival Guide (2008 edition) is a tremendous resource for musicians looking to record, distribute, market, and sell their music for less than most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media.

Download or read book Music Copyright written by Casey Rae and published by Rowman & Littlefield Publishers. This book was released on 2021-09-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: With behind-the-scenes anecdotes from the halls of power, real-world case studies, and tips from successful industry players, this book equips readers with the tools they need to navigate the complex world of music copyright, showing how creator, technology, and communities can work together to support a healthier music ecosystem.

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Download or read book All You Need to Know about the Music Business written by Donald S. Passman and published by Simon and Schuster. This book was released on 2006 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Download or read book The Musician s Way A Guide to Practice Performance and Wellness written by Gerald Klickstein and published by Oxford University Press, USA. This book was released on 2009-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident performers. Part III, Lifelong Creativity, surveys tactics to prevent music-related injuries and equips musicians to tap their own innate creativity. Written in a conversational style, The Musician's Way presents an inclusive system for all instrumentalists and vocalists to advance their musical abilities and succeed as performing artists.

Download or read book DISSECTING THE DIGITAL DOLLAR written by CHRIS. COOKE and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of the Music Business written by Steve Gordon and published by backbeat books. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at songwriters, recording artists, and music entrepreneurs, this text explains the basics of digital music law. Entertainment attorney Gordon offers practical tips for online endeavors such as selling song downloads or creating an Internet radio station. Other topics include (for example) web site building, promoting through peer-to-peer networks, etc.

Download or read book Popular Music in a Digital Music Economy written by Tim J. Anderson and published by Routledge. This book was released on 2013-12-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these two circumstances is the basis of a new mode of musical production and distribution where new practices emerge. This book is not a definitive statement about what the new music industry is. Rather, it is devoted to what this new industry is becoming by examining these practices as experiments, dedicated to negotiating what is replacing an "object based" industry oriented around the production and exchange of physical recordings. In this new economy, constant attention is paid to the production and licensing of intellectual property and the rise of the "social musician" who has been encouraged to become more entrepreneurial. Finally, every element of the industry now must consider a new type of audience, the "end user", and their productive and distributive capacities around which services and musicians must orient their practices and investments.

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Download or read book Understanding the Music Industries written by Chris Anderton and published by SAGE. This book was released on 2012-12-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or ′how to′ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: • Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases; • Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy; • Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption; • Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates; • Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.