Download or read book Diy Brand Journalism written by Robert Peecher and published by . This book was released on 2016-03-14 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Mooncalf Press, we work with small to mid-level businesses to build an online marketing campaign centered around telling our clients' stories. We've taken the concept of brand journalism, up to now almost completely reserved for large corporations, and applied it to small businesses. Essentially, we become your company's newsroom.Typically the customers we work with have a website, they have a social media presence, but they do not know how best to use these marketing tools. And so their websites are stagnant and their social media accounts get no traction.We create content for our clients through a filter of brand journalism. This sometimes looks very different than traditional advertising or other forms of online content, but it has been very successful for our clients in building their brand awareness, their brand loyalty, and bringing customers through their doors.In DIY: BRAND JOURNALISM, we offer small business owners and marketing directors insight into how we approach a client's story to build a long term marketing strategy. Our goal is simple enough: We want to help small businesses improve their marketing and build better relationships with their customers and potential customers through authentic and compelling storytelling.Brand Journalism is different from other kinds of online marketing, but if you want to separate yourself from your competition and build stronger relationships among your customers, Brand Journalism is the best strategy to employ to reach your business goals.

Download or read book DIY Media Marketing written by Stew Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-09-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step By Step How YOU Should Approach Marketing In Today's World Using the 5-phase mission planning model used by US Navy SEALs, this book will help you understand exactly what you need to do to immediatley start leveraging media to sell more, build your customer base, and spread the word about what you do. Whether you're a coach or an author... a retail store owner or a real estate agent... a car dealer or a donut shop manager... your ability to use media to market your business spells the difference between success and failure in today's hyper-connected world. We'll show you: How to get laser-focused on the right target market for you The #1 way to become the Go-To Expert in any market How to leverage social media and Facebook to get more customers What you REALLY need in a good business website The TWO Types of Videos that get paying customers through your door How to write sales copy and ads that actually make sales and Much MORE! Everyone's a Media Company - No Matter What You Sell! Stew Smith and Jim Edwards put their 40+ years of online marketing experience to work for you in this practical guide to 21st Century media marketing.

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Download or read book The DIY Guide to FREE Publicity written by Christina Daves and published by . This book was released on 2020-01-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing media for your business is a game changer and completely up-levels your authority and credibility as well as exposing your brand to an exponential number of new potential clients and customers.Media today operates 24/7/365 and journalists need industry experts to source and quote. Whoever knows how to position themselves online as the most credible expert is the one the media is going to use. This book is designed to help YOU be the one the media reaches out to whenever they are researching a story and need someone like you who has the expertise to make it happen. The system I created, use and have taught to thousands of people, has resulted in over one billion views and over eight figures in sales from free publicity. From television shows like TODAY, Good Morning America, The View, MSNBC, CNN and local affiliates of NBC, CBS, ABC, and FOX to print publications like Entrepreneur, Forbes, Shape, Real Simple, and U.S. News and World Report; to newspapers like the Wall Street Journal, the Washington Post and USA Today to radio programs like Bloomberg and Today Show on Sirius XM.There is one thing I am absolutely certain of¿ If it's not YOU in the media, it will be one of your competitors. Many people will give you advice on how to get media exposure, but I walk the walk every single day in my own successful business so I know what works and what doesn't work. Ask yourself this one question: If you did nothing new for the next year to generate new leads or new business, would you be happy with the results? Imagine what landing just one media appearance will do for your business.

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-05-07 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Download or read book Digital Tools for Academic Branding and Self Promotion written by Cabrera, Marga and published by IGI Global. This book was released on 2016-10-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Download or read book Social Media Marketing DIY Guide written by Hakimuddin Chowdhury and published by . This book was released on 2020-04-18 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing DIY Guide for Business 2020Social Media has levelled the playing field and consumers today spend a majority of the time on Social Media Platforms. Any business (big or small) can take advantage of this and reach its customers. Businesses already compete on social media and it is a big opportunity for small businesses.If you are doing or planning to do social media marketing, then you more likely have these questions;-Not sure how to go on with social media marketing? -Something is not working in your social media strategy? -Not sure which platform to choose and why? -How to shortlist a social media platform for business? -Why choose Facebook, YouTube, Instagram, Pinterest, TikTok etc?-How to get new customers on social media?-How to make more money from existing users?-How to get referrals?-What are influencers and how can they help?-How to overcome mistakes on social media platforms?-How to create a social media marketing strategy or plan?If you have these questions, then the Book is For You.We have answered these questions in detail and have shared our experiences and mistakes which you can avoid.In this guide you will go through, -Why should you do social media marketing for your business-How to shortlist social media channels for your business-How can you create a social media marketing plan / strategy for your business-Which mistakes to avoid and how to cope up with the mistakes already made-The social media platforms like Facebook, Instagram, Snapchat, Pinterest, LinkedIn etc in details and how are they different from each other. Business features of each platform.-Business Strategies and how you can create one for yourself.Our End Goal: You Should be able to do Social media Marketing Yourself and Promote Your Business

Download or read book DIY Social Media Content Strategy written by Astrid Haug and published by . This book was released on 2015-11-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's give people something to talk about! This book is your guide to creating a social media content strategy for your company, organization or personal brand. It addresses the most common challenges that businesses will find when dealing with social media. How do we create enough content to keep our social media alive? How do we increase engagement? And how do we measure the ROI? With the easy-to-use models in this book, you will be able to do-it-yourself when it comes to creating an effective content strategy for social media. The book is divided into five chapters; how to find your purpose, be relevant, create great content, plan and measure your efforts and how to get the organization on board. It contains a wide range of cases you probably haven't heard before, featuring Scandinavian brands like JYSK, Søstrene Grene, Northside Festival, Jyske Bank and Southern University of Denmark.

Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Podcast Journalism written by David Dowling and published by Columbia University Press. This book was released on 2024-03-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles. David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism.

Download or read book DIY Citizenship written by Matt Ratto and published by MIT Press. This book was released on 2014-02-07 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: How social media and DIY communities have enabled new forms of political participation that emphasize doing and making rather than passive consumption. Today, DIY—do-it-yourself—describes more than self-taught carpentry. Social media enables DIY citizens to organize and protest in new ways (as in Egypt's “Twitter revolution” of 2011) and to repurpose corporate content (or create new user-generated content) in order to offer political counternarratives. This book examines the usefulness and limits of DIY citizenship, exploring the diverse forms of political participation and “critical making” that have emerged in recent years. The authors and artists in this collection describe DIY citizens whose activities range from activist fan blogging and video production to knitting and the creation of community gardens. Contributors examine DIY activism, describing new modes of civic engagement that include Harry Potter fan activism and the activities of the Yes Men. They consider DIY making in learning, culture, hacking, and the arts, including do-it-yourself media production and collaborative documentary making. They discuss DIY and design and how citizens can unlock the black box of technological infrastructures to engage and innovate open and participatory critical making. And they explore DIY and media, describing activists' efforts to remake and reimagine media and the public sphere. As these chapters make clear, DIY is characterized by its emphasis on “doing” and making rather than passive consumption. DIY citizens assume active roles as interventionists, makers, hackers, modders, and tinkerers, in pursuit of new forms of engaged and participatory democracy. Contributors Mike Ananny, Chris Atton, Alexandra Bal, Megan Boler, Catherine Burwell, Red Chidgey, Andrew Clement, Negin Dahya, Suzanne de Castell, Carl DiSalvo, Kevin Driscoll, Christina Dunbar-Hester, Joseph Ferenbok, Stephanie Fisher, Miki Foster, Stephen Gilbert, Henry Jenkins, Jennifer Jenson, Yasmin B. Kafai, Ann Light, Steve Mann, Joel McKim, Brenda McPhail, Owen McSwiney, Joshua McVeigh-Schultz, Graham Meikle, Emily Rose Michaud, Kate Milberry, Michael Murphy, Jason Nolan, Kate Orton-Johnson, Kylie A. Peppler, David J. Phillips, Karen Pollock, Matt Ratto, Ian Reilly, Rosa Reitsamer, Mandy Rose, Daniela K. Rosner, Yukari Seko, Karen Louise Smith, Lana Swartz, Alex Tichine, Jennette Weber, Elke Zobl

Download or read book Social Media Storytelling written by Marie Elisabeth Mueller and published by Routledge. This book was released on 2022-07-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand, and improving follower counts across the social web, including main platforms as Twitter, Snapchat, TikTok, Instagram and Facebook. Taking a DIY approach, the authors guide readers through which platforms are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building, and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media, and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.

Download or read book Journalism written by Michael Schudson and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the criticisms that have been leveled at news organizations in recent years and the many difficulties they face, journalism matters. It matters, argues Schudson, because it orients people daily in the complex and changing worlds in which they live. It matters because it offers a fact-centered, documented approach to pertinent public issues. It matters because it keeps watch on the powerful, especially those in government, and can press upon them unpleasant truths to which they must respond. Corruption is stemmed, unwise initiatives stopped, public danger averted because of what journalists do. This book challenges journalists to think hard about what they really do. It challenges skeptical news audiences to be mindful not only of media bias but also of their own biases and how these can distort their perception. And it holds out hope that journalism will be for years to come a path for ambitious, curious young people who love words or pictures or numbers and want to use them to improve the public conversation in familiar ways or in ways yet to be imagined.

Download or read book Fashion Journalism written by Julie Bradford and published by Routledge. This book was released on 2019-12-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content – from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists’ claim to special status compared to other content producers. In conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.