Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Download or read book Disruptive Selling written by Patrick Maes and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com. The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Download or read book Leveraging On Disruptive Marketing To Invigorate Your Online Business Growth With Profitable Ideas written by Hillary Scholl and published by Estalontech. This book was released on 2018-12-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world trending with disruptive innovation, most disruption lies in the evolution of customer’s behavior, interest , values and expectations. Enterprises are faced with a quandary as they invested into potential profitable ideas with technological resources and budgets for promising returns and applying new business strategies versus that of the unknown market behavior shifts. Due to the rapid internet growth , this is a period where technology and society are evolving faster than businesses can naturally adapt setting stage for a new period of disruptive transformation , introducing new generation of business models and non -traditional disruptive marketing ideology and methods Many enterprises have therefore react to change and started to apply newer profitable ideas and mastering disruptive marketing , investing in digital transformation to adapt and outperform competition in order to derive more revenue to stay profitable, and generate high market valuations In the process, many enterprises recognise traditional marketing methods still work well, for many business owners, they are not enough. There's simply too much competition to attract consumer's time, energy, and attention. There are ways to tweak simple, even dull marketing methods to create engaging, intriguing, and exciting messages that your viewers will pay attention to. This intuitive way of thinking is called disruptive marketing and it's super easy to do with awesome results. This guide provides you with the tools and information necessary to master disruptive marketing for your business. - Why disruptive marketing is so popular right now -A simple way to build solid customer relationships automatically, without your physical presence -How to build trust and customer loyalty with minimal effort - How to turn your email list into a powerhouse of opportunity -What you can add to your marketing strategy to build confidence with your buyers -Simple, expensive ways to engage your audience and build your mailing list -How to create a disruptive marketing strategy for your business Here's to Your Success,

Download or read book Ending Status Quo The Path and Process of Disruptive Marketing written by Neeraj Singh Rathore and published by Notion Press. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Disrupt Yourself written by Whitney Johnson and published by Routledge. This book was released on 2016-11-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Download or read book The Innovator s Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Download or read book The CEO s Breakthrough And Vibrant Path written by K.N.Krishna Swamy and published by Zorba Books. This book was released on 2023-04-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CEO’s BREAKTHROUGH AND VIBRANT PATH by K.N.Krishna Swamy “The Book - “THE CEO’S BREAKTHROUGH AND VIBRANT PATH” exclusively designed in the simplest form for achieving “Super Profits, Super Growth & Super Value Leadership; is surely the Rarest & Very Unusual E-book in the history of 21st Century’s Corporate World. An exciting daily reference guide for CEO’s, Entrepreneurs, Top Executives & Start-Up’s to Enhance Business Performance by over 300% WITHOUT ANY INVESTMENTS and has the Potential to transform ordinary entrepreneurs into Billion Dollar Business Get Goers. The Challenging CEO’s will have even the unique opportunity to Build Path-breaking and Transformational Visions, Missions, Innovations & Strategies on 360 degrees to drive Businesses beyond Boundaries with this very Un-conventional Profit & Growth Leadership Guide, meaning that the Businesses could be taken towards Building 100 Billion Dollar Entrepreneurship with the Least Possible Investments. A book for every CEO, Entrepreneur, Top Executive, Start-Up and Women Social Entrepreneur to cherish the great learning process and to get enlightened constantly with the true spirit of entrepreneurial leadership to ultimately achieve the Greatest Possible Business Results, Qualitatively, in the shortest possible time with Extra-ordinary Quality, Delivery & Continuous Excellence… Never Miss this Great Life-time Opportunity…”

Download or read book Business and Management in Asia Disruption and Change written by Tobias Endress and published by Springer Nature. This book was released on 2024 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book focuses on "Disruption and Change" in the Asian region. In this context, managers and policymakers face a fast transformation of existing structures and business environments. From a business perspective, change is the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Disruption refers to the radical changes in existing industries or markets due to technological innovation breakthroughs. There is a consensus among scholars and practitioners that organizations must manage the change well to flourish in a competitive business environment. Many business models need to be rethought to establish new ways to stay competitive. The book, with its practical examples, gives the reader impulses for new Asian's approaches and encourages the readers to dare to think and act in new ways

Download or read book Peer to Peer written by Andy Oram and published by "O'Reilly Media, Inc.". This book was released on 2001-02-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "peer-to-peer" has come to be applied to networks that expect end users to contribute their own files, computing time, or other resources to some shared project. Even more interesting than the systems' technical underpinnings are their socially disruptive potential: in various ways they return content, choice, and control to ordinary users. While this book is mostly about the technical promise of peer-to-peer, we also talk about its exciting social promise. Communities have been forming on the Internet for a long time, but they have been limited by the flat interactive qualities of email and Network newsgroups. People can exchange recommendations and ideas over these media, but have great difficulty commenting on each other's postings, structuring information, performing searches, or creating summaries. If tools provided ways to organize information intelligently, and if each person could serve up his or her own data and retrieve others' data, the possibilities for collaboration would take off. Peer-to-peer technologies along with metadata could enhance almost any group of people who share an interest--technical, cultural, political, medical, you name it. This book presents the goals that drive the developers of the best-known peer-to-peer systems, the problems they've faced, and the technical solutions they've found. Learn here the essentials of peer-to-peer from leaders of the field: Nelson Minar and Marc Hedlund of target="new">Popular Power, on a history of peer-to-peer Clay Shirky of acceleratorgroup, on where peer-to-peer is likely to be headed Tim O'Reilly of O'Reilly & Associates, on redefining the public's perceptions Dan Bricklin, cocreator of Visicalc, on harvesting information from end-users David Anderson of SETI@home, on how SETI@Home created the world's largest computer Jeremie Miller of Jabber, on the Internet as a collection of conversations Gene Kan of Gnutella and GoneSilent.com, on lessons from Gnutella for peer-to-peer technologies Adam Langley of Freenet, on Freenet's present and upcoming architecture Alan Brown of Red Rover, on a deliberately low-tech content distribution system Marc Waldman, Lorrie Cranor, and Avi Rubin of AT&T Labs, on the Publius project and trust in distributed systems Roger Dingledine, Michael J. Freedman, andDavid Molnar of Free Haven, on resource allocation and accountability in distributed systems Rael Dornfest of O'Reilly Network and Dan Brickley of ILRT/RDF Web, on metadata Theodore Hong of Freenet, on performance Richard Lethin of Reputation Technologies, on how reputation can be built online Jon Udell ofBYTE and Nimisha Asthagiri andWalter Tuvell of Groove Networks, on security Brandon Wiley of Freenet, on gateways between peer-to-peer systems You'll find information on the latest and greatest systems as well as upcoming efforts in this book.

Download or read book Marketing to the 90s Generation written by A. Parment and published by Springer. This book was released on 2014-12-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2018-12-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Download or read book Disrupt written by Luke Williams and published by FT Press. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

Download or read book Application of Gaming in New Media Marketing written by Mishra, Pratika and published by IGI Global. This book was released on 2018-09-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Download or read book Digital Vortex written by Jeff Loucks and published by Dbt Center Press. This book was released on 2016-04-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD "Digital disruption" sounds like another business buzzword - until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday's management playbook. In months instead of years, you've gone from market leader to also-ran. This scenario is beginning to play out in every industry. Everything that can be digitized - from products and services to the entire value chain - is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality. In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do. In today's world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course - to compete with disruptors and win.

Download or read book Disruptive Innovation and Digital Transformation written by Marguerite L. Johnson and published by Business Expert Press. This book was released on 2020-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines— from its original theory and latest updates—to arrive at new insights on digital transformation. The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for– major categories of customers’ expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers’ Expectations (DICE). DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions. This book provides leaders with the right lenses to fillter markets, giving order to complexity, and making disruptive innovation simpler.