Download or read book Discovering Public Relations written by Karen Freberg and published by Sage Publications, Incorporated. This book was released on 2020-08-18 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Download or read book Discovering Public Relations written by Karen June Freberg and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especially in her field. With ambition in one hand and a coffee cup in another, she set forth on her epic journey, saying, "I'm going on an adventure," just like Bilbo Baggins does in The Hobbit. This girl was not going to be battling Smaug (even though she would have loved to meet Benedict Cumberbatch!), traveling through the many highs and lows to Mordor, or joining the Force among the Jedi (wait a minute-wrong franchise!). No, she also did not have her Lord of the Rings or Seven Dwarfs to help her accomplish her goals and dreams (sorry, Disney!). The overall lesson here, to cut to the chase, is simple: Life is too short to miss going on a little adventure to find yourself and find out how you can make an impact in your field. And this is my story, of how this book came about and why I hope it will influence the future of the PR profession"--

Download or read book Exploring Public Relations written by Ralph Tench and published by Pearson Education. This book was released on 2009 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Download or read book Exploring Public Relations written by Ralph Tench and published by Pearson. This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Public Relations written by Lee Edwards and published by SAGE. This book was released on 2018-04-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

Download or read book Exploring Public Relations and Management Communication written by Ralph Tench and published by Pearson Higher Ed. This book was released on 2020-12-31 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Public Relations and Management Communication PDF, 5th Edition.

Download or read book The Public Relations Writer s Handbook written by Merry Aronson and published by Wiley + ORM. This book was released on 2010-12-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Download or read book Community Building and Early Public Relations written by Donnalyn Pompper and published by . This book was released on 2021 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"--

Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Download or read book Public Relations Management written by and published by Independently Published. This book was released on 2024-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Public Relations Management, delve into the intricate world of Public Relations and unlock the secrets to successful communication and management strategies. Covering a diverse range of topics within the PR realm, this billion-dollar masterpiece is a must-read for aspiring PR professionals, seasoned experts, and anyone curious about the power dynamics of public perception and influence. From exploring the Nature of Public Relations to dissecting PR as a vital Management Function, this book serves as a comprehensive guide for navigating the ever-evolving landscape of public image and reputation management. Gain insights into the nuances of Media Relations, Employee Relations, Community Relations, Government Relations, Consumer Relations, and more, as you learn the art of fostering positive relationships with key stakeholders. Unravel the complexities of Press Conferences, Messaging, Issues Management, and Crisis Communications as you master the art of strategic communication in times of both calm and chaos. Discover the importance of Reaching Diverse Audiences and harnessing the power of Press Release Tools to amplify your message and reach a wider spectrum of individuals. Dive deep into the realm of Public Opinion and Persuasion, understanding how global trends and cultural nuances shape public perception. Explore the realm of Global Public Relations and Financial Public Relations, recognizing the impact of economic factors and international relations on PR initiatives. But beware, for not all PR is created equal - venture into the world of Black Hat Public Relations and understand the darker side of manipulative tactics and unethical practices. Learn how Executive Visibility can make or break a brand and discover the strategic RACE Process for planning and executing successful PR campaigns. In an age where democracy and public discourse are more crucial than ever, this book also examines the intersection of Public Relations and Democracy. Understand the role of PR in shaping political narratives and influencing public policy, while also acknowledging the responsibilities that come with such power. Whether you're a PR professional looking to sharpen your skills or a curious reader eager to understand the mechanisms behind public influence, "Public Relations Management" is your ultimate guide to navigating the complex world of communication, persuasion, and reputation management. Get ready to elevate your PR game and make waves in the realms of influence, impact, and perception.

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Download or read book Discovering The News written by Michael Schudson and published by . This book was released on 1981-02-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective “news” was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.