Download or read book Dirty Marketing written by John Hawkins and published by Scribl. This book was released on 2019-02-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth Marketing Secrets To Go Viral Online Today. There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs. Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line adv...

Download or read book 555 Quick n Dirty Marketing Tips written by Jason Sullock and published by Lulu.com. This book was released on 2010-06-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing. What works? What doesn't?Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights.All trialed and tested in the real world. Short-cut all the experimentation in one go.

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Download or read book The Service Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Download or read book Small Business Management written by Timothy S. Hatten and published by SAGE Publications. This book was released on 2024-01-09 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Download or read book The Conquer Kit written by Natalie MacNeil and published by Penguin. This book was released on 2015-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Conquer Kit is a canvas for your dreams and goals. You are invited to sketch, scribble, collage, and write all over these pages, all while developing an airtight business plan with proven strategies for success. Author and entrepreneur Natalie MacNeil guides you to tap into your creative genius, build a strong foundation with the four pillars that hold up every thriving business, create heart-centric product and marketing plans, put together your A-team, envision the bigger picture, map your next steps, and ultimately bring your dream business to life. So what are you waiting for? Dive in. Explore. Envision. Create. CONQUER.

Download or read book Outsmart Sugar written by Tara C Mitchell and published by Global Publishing Group. This book was released on 2018-11-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find sugar simply irresistible? It's not your fault! In this no-nonsense guide, International author Tara Mitchell shows just how easy it is to outsmart sugar - no willpower required! She went from devouring ice-cream for breakfast and multiple cans of Coke a day to dismissing sugar effortlessly using simple, effective techniques that really work. Inside Tara shows you how to give up sugar too, without having to rely on sheer willpower. You'll Learn... * How to lose weight, gain energy and vitality without following some FAD or celebrity diet. * Proven strategies to gain confidence, self-esteem, clarity and feeling great. * 3 easy steps to totally deactivate your cravings and give you back full control! * How to outsmart your OLD programming and make better decisions easily and effortlessly. * What sugar really does to your brain and why you should be afraid... very afraid. * How to eliminate sugar cravings using Tara's breakthrough yet simple techniques. * A step-by-step plan to reprogram your subconscious reaction to sugar and to avoid the dirty marketing tricks used to mislead you.

Download or read book Routledge Handbook of Sport and New Media written by Andrew Billings and published by Routledge. This book was released on 2014-01-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Download or read book Bulletin written by Women's Municipal League Committees, Boston and published by . This book was released on 1910 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Download or read book Reconstructing Organization written by Damian P. O'Doherty and published by Springer. This book was released on 2016-12-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book breaks original ground in management and organization studies by drawing on over 21⁄2 years of ethnographic study in a major UK international airport group. Much has been written about the ‘McDonaldisation’ or ‘Disneyization’ of society, but few have been attentive to what the author terms ‘Loungification of society’. A minor mode of organization, but one whose effects are likely to become ever more profound, this study shows how management and organization is itself being reconstructed and reshaped by way of loungification. Drawing on critical management studies, actor-network theory, and debates in contemporary anthropology around the so-called ontological turn, Reconstructing Organization enacts a veritable experiment in business and management studies. Who are these coming loungers? What do they want? Can we manage them? Or will they soon capture us with their talking chairs and ‘crinicultural’ politics?

Download or read book Binocular Vision and Orthoptics written by Sandip Doshi and published by Elsevier Health Sciences. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: * This text represents a conventional approach to the diagnosis and management of binocular vision disorders * It is a practical, very modern text with a highly designed layout and with extensive use of full colour illustrations * Containing contributions by relevant experts in the field it is rigorously edited to ensure that a uniform and consistently high standard is maintained throughout

Download or read book Non governmental organizations and the sustainability of small and medium sized enterprises in Peru written by Walter V. Castro Aponte and published by BRILL. This book was released on 2023-09-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a better understanding of the changing roles of non-governmental organizations (NGOs) in promoting sustainability of small and medium-sized enterprises (SMEs) in Peru. The book focuses on the domains of organic production, business social responsibility and sustainable production. The innovative study uses a combination of network and discourse analyses to identify the main patterns and shifts in the roles of NGOs in order to deal with sustainability and the market. Two major contemporary sociological theories - ecological modernization theory and network society theory - are applied to frame the analysis. The in-depth analysis of international networks of NGOs operating in Peru provide valuable inputs in terms of changes in network and discourse patterns, and consequently, changing roles for NGOs. Remarkably, social movement, liberal market and sustainability viewpoints are generating new networks and new discourses, with a prominent position of national and international NGOs vis-à-vis SMEs, and in absence of the national state. Next to the usual 'watchdog' roles, NGOs are developing roles of 'helper' in order to answer to the market needs of SMEs. The analyses challenges Castells scheme of space of flows versus space of place and suggests considering in ecological modernization theory both ecological rationality and social rationality in order to advance environmental governance of SMEs in developing countries, particularly in Latin America.

Download or read book Kill or get Killed written by Kolawole Oyeyemi and published by Trendy Publishing. This book was released on 2014-06-08 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kolawole Oyeyemi’s insightful and witty non-fiction, ‘Kill or Get Killed: The Marketing Killer Instinct’, delves into the high stakes African business environment, as the author touches on the marketing intrigues, battles and wars that shaped a lot of brands across industries in Africa. Kill or Get Killed is a revolutionary marketing classic that borrowed the war metaphor and likened marketing to global politics and wars that are about shareholding struggles. Just as nations struggle for how much share of the world’s wealth they control, Brands and organizations go to war for shares too. Marketing wars and battles are fought, won and lost for increase, leadership and control of shares in various dimensions. Kolawole submits that in these wars, you either kill or get killed; excuses are too costly. Meekness is not a virtue for the battlefield. It is not an environment for the fainthearted. Gentlemen cannot survive the terrain. Therefore, you need a killer instinct to survive the several battles and win the war. Using some of Africa’s most famous brands and products to illustrate his points, Kolawole Oyeyemi convincingly show why some brands succeed where others fail. He unearths the fatal errors multinational brands commit; and also unveils the success stories of multinational brands that understood the peculiarities of the African business terrain and customized their corporate strategies and mode of operations to maximize value. The author explains why the future of successful marketing lies in creating brands, services, and company cultures and philosophies that inspire, include, and recognize the values, and the ever changing tastes and preferences of the target customers. Featuring an engaging, no-holds-barred wit, case studies and strategic depth, Kill or get killed offers a fresh perspective to marketing practice, and is a success toolkit for practicing marketers, brands, and companies that want to invest in Africa; and entrepreneurs that require marketing knowledge on the go.

Download or read book Small Business Management written by Timothy S. Hatten and published by SAGE Publications. This book was released on 2018-11-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with SAGE Publishing! Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. New to this Edition Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxes prompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.