Download or read book UF1723 Direcci n y estrategias de la actividad e intermediaci n comercial written by Mª Carmen Miranda Leyva and published by Editorial Elearning, S.L.. This book was released on 2015-03-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es enseñar a obtener información y organizarla para la toma de decisiones de estrategias y planificación comercial, identificar oportunidades de negocio en la actividad de ventas e intermediación comercial, colaborar en la elaboración del plan y argumentario de ventas y obtener y procesar la información necesaria para garantizar la disponibilidad de productos y capacidad de prestación del servicio al cliente. Para ello, en primer lugar se analizará el marco económico del comercio y la intermediación comercial, para posteriormente profundizar en las oportunidades y en la puesta en marcha de la actividad de ventas e intermediación y en el marco jurídico y contratación en el comercio. Por último, se estudiará la dirección comercial y la logística comercial.
Download or read book Direcci n y estrategias de ventas e intermediaci n comercial UF1723 written by Carmen Arenal Laza and published by TUTOR FORMACIÓN. This book was released on 2018-12-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Manual es el más adecuado para impartir la UF1723 "Dirección y estrategias de ventas e intermediación comercial" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] Capacidades que se adquieren con este Manual: Obtener los datos e información comercial que permita la definición de distintas estrategias y planes comerciales de acuerdo con unos objetivos establecidos. - Organizar la información y datos comerciales obtenidos de productos, servicios, clientes y competencia de forma que se garantice su integridad, utilización y actualización periódica utilizando aplicaciones informáticas adecuadas. - Analizar la información comercial aplicando las técnicas de análisis adecuadas para la detección de oportunidades de negocio y definición de planes de venta efectivos. - Determinar los elementos de los contratos y acuerdos comerciales con intermediarios, fabricantes y clientes, según la normativa vigente y usos habituales del sector, con y sin exclusividad, discriminando las obligaciones y derechos que derivan a las partes. - Aplicar técnicas de control de productos y gestión de pedidos habituales en la gestión comercial de ventas para asegurar el abastecimiento y capacidad de prestación del servicio. Índice: Marco económico del comercio y la intermediación comercial 6 1. Introducción. 7 2. El sector del comercio y la intermediación comercial. 8 2.1. Características del comercio al por menor. 8 2.2. Características del comercio al por mayor. 11 2.3. Intermediación comercial: figuras habituales y características. 12 3. El sistema de distribución comercial en la economía. 14 3.1. Factores y funciones de la distribución. 15 3.2. Formas y canal de distribución. 16 3.3. Los intermediarios y sus funciones. 19 3.4. La gestión del canal de distribución. 20 3.5. Relaciones en el canal de distribución. 22 4. Fuentes de información comercial. 26 5. El comercio electrónico. 29 5.1. Relaciones comerciales entre empresas (B2B). 30 5.2. Relaciones comerciales con clientes (B2C). 31 5.3. Relaciones y trámites con la administración (B2A). 32 6. Resumen. 35 Autoevaluación. 36 Oportunidades y puesta en marcha de la actividad de ventas e intermediación 37 1. Introducción. 38 2. El entorno de la actividad. 39 2.1. El microentorno. 40 2.2. El macroentorno. 41 3. Análisis de mercado. 43 3.1. La identificación de segmentos de mercado: el público objetivo. 43 3.2. El análisis de la competencia. 44 3.3. Posicionamiento estratégico y cuotas de mercado. 46 4. Oportunidades de negocio. 49 4.1. La necesidad de intermediación y comercialización. 50 4.2. Externalización de la fuerza de ventas y atención al cliente. 51 4.3. Análisis DAFO de las oportunidades de negocio. 53 5. Formulación del plan de negocio. 56 5.1. Objetivos y metas. 59 5.2. Misión del negocio. 60 5.3. Visión del negocio. 61 5.4. Previsión de necesidades de inversión. 62 5.5. Previsión de ventas: objetivos a alcanzar. 63 5.6. La diferenciación el producto. 66 5.7. Dificultad de acceso a canales de distribución: barreras invisibles. 67 5.8. Tipos de estructuras productivas: instalaciones y recursos materiales y humanos. 68 6. Resumen. 71 7. Autoevaluación. 72 Marco jurídico y contratación en el comercio e intermediación comercial 73 1. Introducción. 74 2. Concepto y normas que rigen el comercio en el contexto jurídico. 75 2.1. Comercio interior. 76 2.2. Comercio internacional. 77 3. Formas jurídicas para ejercer la actividad por cuenta propia. 79 3.1. El agente comercial. 80 3.2. El distribuidor. 81 3.3. Otras figuras. 82 4. El contrato de agencia comercial. 84 4.1. Formalización del contrato: elementos y cláusulas habituales. 84 4.2. Actuación del agente: obligaciones y derechos de las partes. 85 4.3. Sistema de remuneración. 87 4.4. Extinción del contrato. 88 5. El código deontológico del agente comercial. 91 5.1. La colegiación del agente. 91 6. Otros contratos de intermediación. 94 6.1. Contrato de distribución. 94 6.2. Contrato de comisión. 95 7. Trámites administrativos previos para ejercer la actividad. 97 7.1. Obtención de licencias. 98 7.2. Permisos y reglamentación de la actividad. 98 8. Resumen. 102 9. Autoevaluación. 103 Dirección comercial y logística comercial 105 1. Introducción. 106 2. Planificación y estrategias comerciales. 107 2.1. Planificación estratégica y marketing: variables de marketing. 107 2.2. Plan estratégico de ventas: objetivos comerciales y objetivos de ventas. 109 2.3. Presupuesto de ventas. 111 3. Promoción de ventas. 113 3.1. Objetivos. 113 3.2. Acciones promocionales: efectos y costes. 114 3.3. Elaboración del argumentarlo comercial. 115 4. La logística comercial en la gestión de ventas de productos y servicios. 118 4.1. Gestión del ciclo de ventas según el tipo de producto y servicios. 118 4.2. Obsolescencia, caducidad, campañas periódicas, innovaciones y entrada de nuevos productos. 120 4.3. Las existencias de productos almacenados, el stock. 123 4.4. Documentación y procedimiento administrativo de pedidos. 124 4.5. Ratios de gestión de pedidos y control de stocks. 128 5. Registro, gestión y tratamiento de la información comercial, de clientes, productos y/o servicios comerciales. 131 5.1. Aplicaciones para la gestión de las relaciones con clientes CRM (Customer Relationship Management). 131 6. Redes al servicio de la actividad comercial. 133 6.1. Redes y asociacionismo corporativo. 134 6.2. Actitud y capacidad emprendedora. 135 7. Resumen. 137 8. Autoevaluación. 138 Bibliografía 139
Download or read book Direcci n y estrategias de la actividad e intermediaci n comercial Certificados de profesionalidad Gesti n comercial de ventas written by María del Carmen Miranda Leyva and published by . This book was released on 2014 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direcci n y estrategias de ventas e intermediaci n comercial COMT0411 written by Pilar Caballero Sánchez de Puerta and published by IC Editorial. This book was released on 2023-07-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición del certificado de profesionalidad "COMT0411. GESTIÓN COMERCIAL DE VENTAS". Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.
Download or read book Gu a revisada para la cooperaci n t cnica entre pa ses en desarrollo CTPD written by and published by . This book was released on 1990 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book El Mercado de Valores written by and published by . This book was released on 1995 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Co Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 2011-07-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Download or read book Urban Agriculture and Food Systems written by Information Resources Management Association and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods"--Provided by publisher.
Download or read book Universities and the Global Knowledge Economy written by Henry Etzkowitz and published by Burns & Oates. This book was released on 2006-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: University and industry, up to now relatively separate and distinct institutional spheres, are assuming tasks that were formerly largely the province of the other in the development of new technologies. A new social contract is being drawn up between the university and the larger society, in which public funding for the university is made contingent upon a more direct contribution to the economy. Has economic development become a function of the university in addition to teaching and research? As the university crosses traditional boundaries through linkages to industry, it must devise ways to make its multiple purposes compatible with each other. The impetuses include: the industrial activities of individual academics in forming firms, which take on a collective force as they become Increasingly common; the organisational inititiatives of academic administrators in establishing procedures and administrative offices for university-industry relations...
Download or read book The Invisible Advantage written by Soren Kaplan and published by Greenleaf Book Group. This book was released on 2017-01-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Download or read book Senior Tourism written by Simone Francescato and published by transcript Verlag. This book was released on 2017-08-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to bridge the disciplinary gap between tourism studies and aging studies. It investigates the intersections of tourism and aging from a variety of perspectives that focus on the many ways in which senior tourism is socially constructed and/or individually experienced. The essays tackle key topics ranging from the socio-economic aspects of post-retirement travel to the representations of the traveling elderly in literature, film and media, and the influence of travel on late-life creativity.
Download or read book Markets and Hierarchies written by Oliver E. Williamson and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes organization of economic activity within and between markets and hierarchies. It considers the transaction to be the ultimate unit of microeconomic analysis, and defines hierarchical transactions as ones for which a single administrative entity spans both sides of the transaction, some form of subordination prevails and, typically, consolidated ownership obtains. Discusses the advantages of the transactional approach by examining three issues: price discrimination, insurance, and vertical integration. Develops the concept of the organizational failure framework, and demonstrates why it is always the combination of human with environmental factors, not either taken by itself, that causes transactional problems. The study also describes each of the transactional relations of interest, and presents the advantages of internal organization with respect to the transactional condition. The analysis explains why primary work groups of the peer group and simple hierarchy types arise. The same transactional factor which impede autonomous contracting between individuals also impede market exchange between technologically separable work groups. Peer groups can be understood as an internal organizational response to the frictions of intermediate product markets, while conglomerate organization can be seen as a response to failures in the capital market. In both contexts, the same human factors, such as bounded rationality and opportunism, occur. Examines the reasons for and properties of the employment relation, which is commonly associated with voluntary subordination. The analysis attempts better to assess the employment relation in circumstances where workers acquire, during the course of the employment, significant job-specific skills and knowledge. The study compares alternative labor-contracting modes and demonstrates that collective organization is helpful in enhancing the acquisition of idiosyncratic knowledge and skills by the work force. The study then examines more complex structures -- the movement from simple hierarchies to the vertical integration of firms, then multidivisional structures, conglomerates, monopolies and oligopolies. Discusses the market structure in relation to technical and organizational innovation. The study proposes a systems approach to the innovation process. Its purpose is to permit the realization of the distinctive advantages of both small and large firms which apply at different stages of the innovation process. The analysis also examines the relation of organizational innovation to technological innovation. (AT).
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Download or read book Only Paradoxes to Offer written by Joan Wallach Scott and published by Harvard University Press. This book was released on 1996 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: When feminists argued for political rights in the context of liberal democracy, they insisted that the differences between men and women were irrelevant for citizenship. Yet by acting on behalf of women, they introduced the very idea of difference they sought to eliminate. Scott reads feminist history in terms of this paradox.
