Download or read book Dimensions for Evaluating the Acceptability of Message Sources written by David K. Berlo and published by . This book was released on 1963 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Research Measures written by Rebecca B. Rubin and published by Routledge. This book was released on 2020-08-26 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Download or read book The Program Evaluation Standards written by Donald B. Yarbrough and published by SAGE. This book was released on 2011 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including a new section on evaluation accountability, this Third Edition details 30 standards which give advice to those interested in planning, implementing and using program evaluations.
Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Political Communication provides contexts for viewing the field, examines political discourse, media, and interpersonal and small group political communication, and considers political communication's evolution inside the altered political communication landscape. Agendas for future research and innovation are presented.
Download or read book Routledge Handbook of Public Diplomacy written by Nancy Snow and published by Routledge. This book was released on 2020-01-20 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Download or read book The History and Theory of Post Truth Communication written by Giovanni Maddalena and published by Springer Nature. This book was released on 2020-04-13 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the principal roots of the concept of post-truth to uncover how it came by its present meaning. The concept of post-truth is the ripe and poisonous fruit of a tree fertilized and watered by many gardeners: some with good intentions, some with bad intentions, and others without a full understanding of the consequences of their thoughts and actions. If the concepts behind the expression ‘post-truth’ have a long history, what is behind the current rise in interest and alarm about the concept? Chosen by the Oxford English Dictionary as ‘word of the year’ in 2016, post-truth has entered both journalistic and common languages. There is, however, much confusion and a suffocating rhetoric about what it is, how it became such a powerful force, and its positive or perverse effects. Offering a fast-paced discussion of philosophical concepts, sociological theories, communication strategies, and original interpretations of historical events from the birth of mass media until today, this book is a guide for those who want to understand what is going on in Western society and culture.
Download or read book Nonverbal Communication in Political Debates written by John S. Seiter and published by Rowman & Littlefield. This book was released on 2020-09-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and present themselves in debate broadcasts, the framework considers a wide array of strategic objectives and unintended consequences of candidates’ nonverbal behaviors. Along the way, the book examines theory and research from both humanistic and social scientific approaches, as well as an immense range of factors that influence how nonverbal behavior is enacted and portrayed. Scholars of communication, political science, psychology, and public relations will find this book particularly useful.
Download or read book Learner Centered Instruction written by Jeffrey H. Cornelius-White and published by SAGE. This book was released on 2010 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supplementary text that provides a practical yet comprehensive explanation of learner-centered instruction.
Download or read book Presidential Candidate Images written by Kenneth L. Hacker and published by Rowman & Littlefield Publishers. This book was released on 2004-10-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Download or read book Strategy in Information and Influence Campaigns written by Jarol B. Manheim and published by Routledge. This book was released on 2011-01-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Taylor & Francis. This book was released on 2023-06-30 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Download or read book Biodiversity and Insect Pests written by Geoff M. Gurr and published by John Wiley & Sons. This book was released on 2012-04-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biodiversity offers great potential for managing insect pests. It provides resistance genes and anti-insect compounds; a huge range of predatory and parasitic natural enemies of pests; and community ecology-level effects operating at the local and landscape scales to check pest build-up. This book brings together world leaders in theoretical, methodological and applied aspects to provide a comprehensive treatment of this fast-moving field. Chapter authors from Europe, Asia, Africa, Australasia and the Americas ensure a truly international scope. Topics range from scientific principles, innovative research methods, ecological economics and effective communication to farmers, as well as case studies of successful use of biodiversity-based pest management some of which extend over millions of hectares or are enshrined as government policy. Written to be accessible to advanced undergraduates whilst also stimulating the seasoned researcher, this work will help unlock the power of biodiversity to deliver sustainable insect pest management. Visit www.wiley.com/go/gurr/biodiversity to access the artwork from the book.
Download or read book Persuasive Communication Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book The Handbook of Journalism Studies written by Karin Wahl-Jorgensen and published by Routledge. This book was released on 2019-06-20 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more diverse as a field of study, the second edition reflects both the growing diversity of the field, and the ways in which journalism itself has undergone rapid change in recent years. Emphasizing comparative and global perspectives, this new edition explores: Key elements, thinkers, and texts Historical context Current state of the field Methodological issues Merits and advantages of the approach/area of study Limitations and critical issues of the approach/area of study Directions for future research Offering broad international coverage from world-leading contributors, this volume is a comprehensive resource for theory and scholarship in journalism studies. As such, it is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Download or read book Public Speaking Kaleidoscope written by Rakesh Godhwani and published by Business Expert Press. This book was released on 2017-05-08 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some speeches more powerful than others? What makes a great public speaker? There is an ocean of literature out there which can be overwhelming, and this book can be your starting point to navigate your journey in this subject from an academic point of view. This book is designed to help the reader understand the various interconnected components of public speaking when viewed together from three broad academic lenses. Together, these lenses make a unique kaleidoscope for the reader to answer the question as to why some speeches are more impactful than others. This kaleidoscope includes more than 50 parameters that engage in interplay among themselves to create an impactful communication and serve as a foundation for future academic work on this topic.
