Download or read book Digital Skills for Online Entrepreneurs written by The Programming Tent and published by . This book was released on 2020-08-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives.As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, now is a great time to jump in and see how you can get involved in the digital world.But where do you start? Right here. The Programming Tent provides you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it's content marketing, online advertising, mobile marketing or selling products online, we've organised it into bite-sized lessons so that it's easy for you to either pick up new skills or brush up on your existing knowledge.Learn how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest, there's a topic here to help you meet your online goals.The digital marketing topics have been created by experts and allow you to learn at your own pace. Take the lessons in chunks or complete multiple topics at once - whenever and wherever you want.And if you'd like to get the most of the course, there's also an option to complete all topics and assessments and be awarded the official The Programming Tent Certification, offered in partnership with Google Digital Garage.No matter what your skill level is or what you'd like to achieve, The Programming Tent will help you build your digital marketing skills. Improve how your business performs online, boost your CV, or just jump in to learn something new.In SummaryDive into the Digital Garage and explore how you can make the most of online opportunities. This introductory lesson will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills.

Download or read book Digital Skills Establishing Your Business Online written by Adryanne J. and published by Adryanne J.. This book was released on 2020-05-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the best time to learn a new skill from home, which will benefit both you and your business. Once completed you'll gain valuable skills and knowledge aimed at getting your business trading online. No need to hire an expensive website designer. Both guides are easy to understand and come with simple checklists to work through. This eGuide provides you with all the valuable information provided during my Digital Skills Workshop minus the LIVE SESSION Topics included: - Securing your business domain - Early marketing - Choosing the right software - Understanding your customer journey - Protecting your business online including your website legislation

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Download or read book Handbook of Digital Entrepreneurship written by Mohammad Keyhani and published by Edward Elgar Publishing. This book was released on 2022-11-04 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. This title contains one or more Open Access chapters.

Download or read book Digital Marketing for Beginners 2020 written by Oliver J. Rich and published by Independently Published. This book was released on 2019-11-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you confident that your online business will succeed, or is this a 'roll the dice' situation for you? You probably have your business idea and plan set. Your goals and targets are in line, and you are ready to launch your business. But, on a scale of 1 to 10, what's your confidence level? Well, Digital Marketing for Beginners 2020 is the solution to your worries. Every entrepreneur's greatest fear is launching an amazing venture and failing. This handbook is here to get you prepared and help you take a leap of confidence into the business world, by giving you the most essential tips to succeeding online. Whether you offer products or services, this handbook analyzes the ultimate digital marketing tools and methods that'll take your brand to another level. From social media marketing to mobile app marketing and many more, you get to peep into the world's most powerful online business tools and tips that can take your sales beyond your set annual targets. This handbook is also favorable for those who started their businesses and feel as though they are tanking. It's also for those making money, but are struggling to achieve their sales targets, and those looking to rebrand themselves to tap into a vast market. No matter where you are in your business journey, a digital marketing tip will go a long way. What makes this handbook more worth it is that it does not only talk about marketing methods, but also gives a guideline on getting started as an online business, branding yourself, checking your performance, and growing from the experiences and lessons you learn on the way. One thing is certain, starting a business, whether online or a physical one, is not an easy task. If you're not ready to launch a business, you can always start with marketing other people's businesses. Becoming a digital marketer and acquiring that first-hand knowledge and experience will give you more confidence to start your own. That's why this handbook has analyzed for you a bunch of career paths to take in the digital marketing industry: all exciting and well paying. So, before you make that big step into your business venture, download a copy of the Digital Marketing for Beginners 2020 handbook, and let your business stand out among your competitors. Inside you will find: Career profiles in digital marketing that you can take up and make a living Understand the role of a digital marketer and how that will boost your online business How to craft a marketing strategy that attracts sales and builds your brand faster Ways to analyze your competitors and apply their valuable business tricks Methods of targeting clients, acquiring them, and keeping them coming back The various social media tools for advertising. Take a look at the 3 most popular social media platforms for businesses How to re-brand and sell products and services. Branding is more than getting the right logo Analyze 8 types of digital marketing How to track your marketing efforts using Google Analytics If you are ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success. You can do work that matters for people who care. This book shows you the way. Get a copy of this book NOW and start applying the principles of Digital Marketing today!

Download or read book Digital Wealth The secrets of online entrepreneurship written by Richard Mason and published by David De Angelis. This book was released on 2024-04-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Wealth: The Secrets of Online Entrepreneurship - is an authoritative guide that illuminates the path to building a successful empire in the digital realm. Tailored for aspiring entrepreneurs, this book demystifies the journey of turning a passion into a profitable online business. Through a blend of strategic insights, practical advice, and real-world examples, it offers a comprehensive roadmap for navigating the complexities of digital entrepreneurship. In - Digital Wealth: The Secrets of Online Entrepreneurship, readers are guided through the intricate process of establishing, growing, and scaling an online business. The book breaks down the critical components of digital wealth creation, from ideating and launching digital products to harnessing the power of online marketing and sales platforms. It emphasizes the importance of adaptability, continuous learning, and leveraging technology to stay ahead in the competitive digital landscape. With a focus on actionable strategies, the book equips readers with the tools needed to transform their passion into a thriving online enterprise. **9 Strong Points of the Book:** 1. **Blueprint for Success:** Provides a step-by-step guide to creating, launching, and monetizing digital products, offering readers a clear blueprint for success in the online marketplace. 2. **Market Insights:** Delivers deep insights into selecting profitable niches, understanding customer needs, and identifying market gaps, empowering entrepreneurs to make informed decisions. 3. **Digital Product Mastery:** Covers a wide range of digital products, from eBooks and online courses to software and digital art, detailing the processes for creating compelling and marketable digital goods. 4. **Marketing Excellence:** Explores advanced digital marketing strategies, including SEO, social media marketing, and email marketing automation, enabling readers to attract and engage a target audience effectively. 5. **Sales Funnel Science:** Unravels the complexities of building high-converting sales funnels, providing tactics for lead capture, nurturing, and conversion optimization to maximize revenue. 6. **Multi-Platform Selling:** Offers strategies for expanding sales beyond a single platform, discussing the benefits of cross-platform selling on Etsy, Shopify, Gumroad, and other marketplaces. 7. **Automation and Outsourcing:** Highlights the importance of leveraging automation and outsourcing for operational efficiency and growth, allowing entrepreneurs to focus on core business activities. 8. **Customer Retention Techniques:** Emphasizes the significance of customer service and retention, sharing techniques for building loyalty and increasing customer lifetime value. 9. **Adaptation and Innovation:** Stresses the need for continuous adaptation and innovation in response to evolving market trends, equipping readers with strategies for staying competitive and relevant. "Digital Wealth: The Secrets of Online Entrepreneurship" is more than just a book; it's a mentor, guiding aspiring digital entrepreneurs through the journey of online business creation. It's an essential read for anyone looking to capitalize on the opportunities of the digital age and turn their passion into profit.

Download or read book Digital Entrepreneur written by Ahmed Naji and published by . This book was released on 2017-04-11 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we start our day, we usually end up in a rush hour situation where we start thinking about our jobs. Maybe we have fulfilling jobs that make us happy. Most of us are unfulfilled by our jobs, and we find ourselves craving more. More time, More money and more fulfillment. As we grow older, our jobs become less fulfilling and even more tedious. However, there are ways that many have used to monetize their hobbies and make money doing things they love to do. From discussing politics to reviewing movies online. There are ways to monetize your hobbies, and this book will show you how.You do not need a million dollar idea and much money to start a business. In today's world, with the invention of the internet, business has grown exponentially. The opportunities available to Entrepreneurs young or old, poor or rich are unprecedented. It is time to use your skills and ideas to create a business. This book will give you practical methods in which you can start your business and start earning money through the internet machine. It will also touch on useful business tools such as websites, and money management. Sit back and enjoy this read. It's time to become a Digital Entrepreneur.

Download or read book Meatball Sundae written by Seth Godin and published by Piatkus Books. This book was released on 2024-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

Download or read book Enhancing Resilience by Boosting Digital Business Transformation in Ukraine written by OECD and published by OECD Publishing. This book was released on 2024-05-22 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies not only offer a vast potential to enhance firm productivity, they can also help enhance resilience and support economic recovery in times of war. The government has made significant strides in accelerating the digital transformation and has reinforced support for digitalisation since the onset of Russia’s full-scale invasion in February 2022. While digital technologies have brought significant benefits to the country, Ukraine’s SMEs are yet to fully tap into the potential of digitalisation. Beyond war-related challenges, lack of awareness, digital skills shortages, sectoral specificities, and financial constraints complicate their digital development. The government aims to further promote SME digitalisation and is currently preparing its SME Strategy 2024-27. Throughout 2023, the OECD provided guidance to Ukraine on how to help SMEs leverage digitalisation for productivity, resilience, and recovery. This report presents an overview of the findings, looking at i) ways to strengthen the national and subnational institutional and policy framework for SME digitalisation; ii) avenues for targeted digitalisation support services for SMEs, building on the OECD’s blueprint; and iii) specific ways digitalisation can help SMEs weather war-related challenges.

Download or read book Million Dollar Micro Business written by Tina Tower and published by John Wiley & Sons. This book was released on 2021-06-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to launch a profitable online course from scratch In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. This important book teaches you: How to turn your passion and expertise into profit, using what you know to create a global, online course Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business An alternative to the 9-5 hustle and grind of a traditional workplace Real-life case studies from people who have been on this journey before Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

Download or read book Digital Business written by Greg Gutkowski and published by Createspace Independent Publishing Platform. This book was released on 2018-04-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business of any size in any industry needs to pay attention and leverage digital tools, techniques, and best practices. The good news is that regardless of the size and type of business, best practices can be shared and serve as an inspiration and/or benchmark for another. For example, every business needs to look for customers and employees online. Not all the customers and not all the employees are going to be sourced online, but all of them will be heavily influenced by how you treat them digitally in the process of becoming and staying one. Thus, becoming familiar and comfortable with the feasibility of digital marketing, digital sales, digital customer experience, and digital talent management will enhance your executive skills and make them portable between jobs and industries. If you combine these skills with a lifetime of learning, you will join an elite corps of executives who can manage complex businesses and enjoy a rewarding career of winning rather than catching up.

Download or read book Digital Entrepreneurship written by Jonathan Allen and published by Routledge. This book was released on 2019-02-11 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

Download or read book How to Build an Online Business written by Bernadette Schwerdt and published by John Wiley & Sons. This book was released on 2018-02-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

Download or read book On the Line written by Anshuman Khare and published by Springer. This book was released on 2017-09-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different perspectives of online business education - how it is designed, delivered and how it supports advances in management disciplines. The authors describe online platforms in their provision of timely, excellent and relevant business education. The book starts by examining the emergence of online business education. It offers insights for use to business educators in design and implementation of online learning. It presents and discusses technologies for class facilitation and collaboration including tools used to bring content and issues to life. Disruptive approaches and new directions in online business education are examined. The book is ideal for business educators, administrators, as well as business practitioners that have an interest in delivering high quality business education using online platforms and tools. On the Line: Business Education in the Digital Age is divided into three sections. Section 1 presents papers on “why” business education is viable and sustainable in today’s context. Treating education as a service, this section describes new techniques for creating a better online business education experience. It also looks at the role advanced data analytics can play in enhancing the quality of online business education. Section 2 delves into “how” online business education works. It presents conceptual models for teaching in specific disciplines, learning design that describes what business educators do and how programs work. This section also addresses performance assessments and quality assurance measures that help to demonstrate the efficacy of online pedagogy. Practical applied papers are used in this section to highlight the use of learning platforms, tools and their application specific to businesses that build knowledge and skills and make students ‘work ready’. Finally Section 3 of the book addresses the “so what?” or the outcomes and impacts of online business education. This section targets where business education needs to take learning next, for example to support sustainable business, ethical decision making and inclusive and collaborative leadership. Chapters deal with topics such as how distributed online environments may work better to support knowledge and soft skill building directly relevant for organizations today. Other learning outcomes showing the value of online business education are discussed. Academics, alumni and consultants from over fifteen institutions and organizations around the world contributed to this book.

Download or read book Introduction to Digital Literacy and the Future of Computing written by Enamul Haque and published by Enamul Haque. This book was released on 2024-07-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Ultimate Guide to Navigating the Digital World In today's fast-paced digital age, being a good digital citizen is more important than ever. Whether you're sharing updates on social media, browsing the web, or engaging with digital content, understanding the essentials of digital literacy is crucial. Introduction to Digital Literacy and the Future of Computing is your comprehensive guide to mastering the digital landscape with confidence, safety, and ethical responsibility. Embrace Digital Citizenship We live in a world where technology is woven into every aspect of our lives. To thrive as a digital citizen, you must know how to navigate the internet safely, securely, and responsibly. This book provides all the guidelines you need to become a well-informed and ethical digital citizen. This book covers everything from understanding the fundamentals of digital literacy to learning how to behave appropriately online. What You'll Learn Digital Literacy Fundamentals: - Online Safety: Learn how to protect yourself and your personal information in the digital world. Ethical Behaviour: Understand the importance of responsible online conduct and how to engage positively in digital communities. Navigating Social Media: Master the art of using social media platforms safely and effectively. Understanding Digital Footprints: Recognise the long-term impact of your online activities and how to manage your digital presence. The Future of Computing: Artificial Intelligence (AI): Explore how AI transforms industries and everyday life, and understand its potential and limitations. Blockchain: Discover the secure world of blockchain technology and its applications beyond cryptocurrencies. Quantum Computing: Dive into the fascinating realm of quantum computing and its revolutionary potential to solve complex problems. Expand Your Knowledge Once you've built a solid foundation in digital literacy, this book takes you on a journey to explore the future of computing. You'll learn how emerging technologies like AI, blockchain, and quantum computing are shaping the future. This knowledge will enhance your digital literacy and prepare you for the technological advancements that lie ahead.

Download or read book Digital Entrepreneurship written by Nezameddin Faghih and published by Springer Nature. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Practical Digital Toolkit for for Professionals Entrepreneurs Tech Education and ECommerce written by Tj. Williams and published by . This book was released on 2017-07-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Practical Digital Toolkit is the collective term for digital skills, digital innovation, technology-enabled competencies and skills development services. It includes the convergence of technology innovation, digital, mobile, professional, competency, skills and social interactions increasingly seen as an integral part of the solution to many of the challenges facing professionals, consumers, users, education, Healthcare, eCommerce, and organizational sectors, especially in enabling more effective integration of digital transformation for all. This practical digital toolkit seeks to improve people's ability to self-manage their time, career and professional development, alert businesses to changes in their service requirements and supports a shared economy adherence. For Healthcare, eCommerce, organization, and education, and professional providers, it can help deliver and transform innovative services.Digital technology is advancing exponentially and its cost is plummeting. At the same time the demand for and cost of training, teaching and work experience are rising, which is challenging most economies across the world. The need to adopt digital skills to help meet these challenges seems obvious, but innovative education continues to lag behind other industries using technology with service users, in this case, consumers, business users and professionals.This publication analyses opportunities and barriers to the adoption of digital skills based on extensive literature and digital reviews, discussions with network members and services. It focuses on the global market, in addition to context drawn on examples of good practice from countries adopting digital transformation, where education and technology providers lead the field in their adoption of digital technology. The practical document considers the barriers to digital adoption, shifting dynamics between consumers, business users and professionals, and how technology innovations can help providers to work differently. The intention is to provoke discussions and offer users examples of solution that may fit their situation.