Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Download or read book Digital Marketing written by Ira Kaufman and published by Routledge. This book was released on 2014-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Download or read book Digital Marketing Trends and Prospects written by Dr. Shakti Kundu and published by BPB Publications. This book was released on 2021-01-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

Download or read book Digital Marketing Tips and Tactics to Build a Successfull Digital Marketing Strategy written by Chuck Horton and published by Independently Published. This book was released on 2019-03-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing--and everything in between-- This textbook helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms--and the people who use them--continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! This book takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals--and boost your bottom line.

Download or read book How to do Digital Marketing written by Dr.Suhas Rokde,Ph.D. and published by Dr.Suhas Rokde. This book was released on 2018-04-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Readers, Today Digital Marketing plays a vital role to grow our business and to get the unique identity of our brand worldwide. A book is helpful for layman user to promote their business using the modern tools. You just follow all step by step tips & see the effective results. Thanks !

Download or read book Digital Marketing for Results written by Chris N. West and published by . This book was released on 2020-01-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the many options available to market your organization, you might be wondering which one you should choose, or what would drive the most results across all these different options. Social Media, Analytics, SEO, Online Ads and more all play a crucial role in getting results. This book covers several new ideas many brands and teams are using to get the most out of online platforms. It is easy to get overwhelmed by the number of channels available to us. Timing and remaining current with what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization.

Download or read book Understanding Digital Marketing Strategies for online success written by Dishek Mankad and published by BPB Publications. This book was released on 2018-10-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: DescriptionDigital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.Key Features1. Digital Marketing : An Overview2. Website Planning & Creation3. Search Engine Optimization(SEO)4. PPC Advertising With Google & Optimization5. Google Analytics6. Social Media Marketing7. E - Mail Marketing8. Online Advertising9. Lead Generation For Business10. Mobile Web Marketing11. Affiliate Marketing12. Google Adsense & Blogging13. Digital Marketing - The Web Analytics14. Creating Digital Marketing Strategy15. Marketing Money As Freelancer

Download or read book Digital Marketing Strategy written by Niko Lahtinen and published by Edward Elgar Publishing. This book was released on 2023-07-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

Download or read book Digital Marketing Made Easy Tips and Tricks for Everyone written by Halim Dwi Putra and published by UNISMA PRESS. This book was released on 2024-01-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digital Marketing Made Easy: Tips and Tricks for Everyone” is a guiding beacon through the intricate landscape of contemporary digital marketing. This insightful book contends that in the age of digital connectivity, writing stands as a paramount force, shaping the success of marketing strategies. It unveils writing as more than a conveyance of information, portraying it as an art form essential for crafting compelling narratives that resonate with today’s discerning consumers. In this dynamic exploration, the book underscores the evolving nature of digital marketing, emphasizing the written word as the primary currency for capturing attention in a competitive online space. Beyond the theory of effec- tive writing, the narrative delves into the practicalities of content implementa- tion and distribution, urging marketers to adapt to trends, respond to algorithmic shifts, and refine writing strategies for enduring competitiveness in the digital milieu.

Download or read book Delete This written by LiBook and published by LiBook. This book was released on 2019-04-13 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you searching for a quick book of digital marketing in social media? You are tired of reading a lot of articles on websites without something clear. Well, this is the solution. In this book, you are going to find the perfect content for solving your problem with fast tips that you can apply while you are reading before to finish all! You are going to boost your sales and get likes, followers, and the most important thing a good reputation. I am going to provide you fast tips with content like : Choose Social Media. How to use multimedia content. The language in social media. What Involvements you should avoid. How to publish good comments and post. How to get friendly Social Media Accounts. How to Improving customer relationships. Interesting ways to deliver messages. Financing and social media. And more. You are going to be ready for to be the new conqueror in social media and expand the reach of your account, dealing with the competing, trolling and defamation with good content and make your business success with the advantage of high traffic social media sites.

Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Business Growth Strategies written by David Mitroff and published by Createspace Independent Publishing Platform. This book was released on 2018-03-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is easy when you're already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you're not already famous? How do you build an online following if you're just an ordinary person? This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he's amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world. Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business' online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It's an instruction manual for online branding. You'll save plenty of time and money as a result. This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.

Download or read book Digital Dominance written by N.D NGWANA and published by ND Ngwana Bible Foundation. This book was released on 2023-07-24 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.