Download or read book Digital Marketing Basics SEO and Beyond written by Komal SHARMA and published by . This book was released on 2018-01-11 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn a real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book Introduction to Digital Marketing and Beyond written by KOMAL. SHARMA and published by . This book was released on 2018-03-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.

Download or read book Introduction to Search Engine Marketing and AdWords written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Download or read book Digital Marketing for Beginners 2024 written by Joseph Wallis and published by Independently Published. This book was released on 2024-04-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on your digital marketing journey with our comprehensive guide tailored for beginners in 2024. Dive into the dynamic world of online marketing and unlock the secrets to success. Whether you're a small business owner, aspiring marketer, or curious enthusiast, this Book equips you with the essential knowledge and practical strategies to thrive in today's digital landscape. Discover proven techniques to elevate your online presence, attract your target audience, and maximize your ROI. From social media marketing and search engine optimization to email campaigns and content creation, this guide covers it all. Learn how to harness the power of digital platforms effectively and turn your passion into profit. Our expertly crafted content simplifies complex concepts, making it easy for beginners to grasp and implement. Gain insights from industry professionals, case studies, and real-world examples that illustrate best practices and pitfalls to avoid. With actionable tips and step-by-step guides, you'll build a solid foundation in digital marketing and set yourself up for success. Empower yourself with the knowledge to navigate the ever-changing digital landscape confidently. Whether you're looking to kickstart your career, grow your business, or simply expand your skill set, this Book is your ultimate companion on the journey to digital marketing mastery in 2024 and beyond. Bullet Points: MASTER THE BASICS: Lay a strong foundation with fundamental digital marketing concepts. Learn SEO, social media, email marketing, and more. STRATEGIZE EFFECTIVELY: Develop targeted marketing strategies tailored to your audience and business goals. LEVERAGE SOCIAL MEDIA: Harness the power of platforms like Facebook, Instagram, and LinkedIn to engage with your audience and drive conversions. OPTIMIZE YOUR WEBSITE: Improve your online presence and visibility with SEO techniques that boost your website's ranking on search engines. CREATE ENGAGING CONTENT: Craft compelling content that resonates with your audience and compels them to take action. TRACK PERFORMANCE: Monitor and analyze your marketing efforts to refine strategies and maximize ROI. STAY UPDATED: Stay ahead of the curve with the latest trends, tools, and technologies shaping the digital marketing landscape.

Download or read book The Complete Digital Marketing Blueprint A Comprehensive Crash Course Covering Branding SEO Social Media Marketing Facebook Ads Google Ads Web Design Analytics Affiliate Marketing More written by Dan Kerns and published by Independently Published. This book was released on 2020-04-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.

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Download or read book Seo Basics written by Baman Bhandari and published by . This book was released on 2020-05-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO Guide for beginners is all written by me on the basis of my past experience working on this industry for the last 3 years.

Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags

Download or read book Digital Marketing Decoded written by Jasmine Harper and published by Independently Published. This book was released on 2024-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Digital Marketing Dive into the dynamic world of online branding with Digital Marketing Decoded: A Comprehensive Guide from Basics to Advanced Tactics. This pivotal book serves as your all-in-one manual to mastering the art of digital marketing. Whether you're a budding entrepreneur, a seasoned marketer seeking to update your skills, or a student eager to make a mark in the digital sphere, this book has everything you need. Starting with the core principles of digital marketing, you'll progress through various strategies that include both time-tested and cutting-edge techniques. Learn how to engage your audience, optimize your online presence, and analyze the competitive landscape. Each chapter is packed with practical insights and actionable tips, backed by the latest industry research. Enhance your digital marketing skills with a deep dive into social media marketing, content creation, SEO optimization, and much more. Discover how to harness the power of digital analytics to measure success and adapt your strategies in real-time. With a clear and engaging narrative, this book breaks down complex concepts into understandable segments, making it accessible to beginners and enriching for experts. Don't miss out on the opportunity to transform your digital marketing strategies. Embrace the lessons contained in Digital Marketing Decoded and start shaping the future of your brand's online identity. Secure your copy today and begin the journey to digital marketing mastery. Table of Contents 1. The Foundations of Digital Marketing - Understanding the Digital Landscape - The Importance of Branding Online - Setting Up for Success: Goals & Strategies 2. Content is King - Crafting Engaging Content - SEO Optimization for Your Content - Using Content to Drive Engagement 3. Mastering Social Media - Platforms Overview: Choosing Your Battlefield - Building a Loyal Community - Measuring Success in Social Media 4. Email Marketing Essentials - Building Your Email List - Creating Compelling Email Campaigns - Analyzing Email Marketing Metrics 5. PPC and Digital Advertising - Navigating Ad Platforms - Crafting Effective Ad Copies - Measuring ROI and Adjusting Strategies 6. Search Engine Optimization - Understanding SEO Basics - On-page SEO Techniques - Off-page SEO and Building Authority 7. Digital Analytics and Measurement - Introduction to Analytics - Using Data to Inform Strategy - Advanced Analytic Techniques 8. E-commerce Marketing - Leveraging Your Online Store - Creating Product Listings That Sell - Utilizing E-commerce Analytics 9. Influencer Marketing - The Role of Influencers in Digital Marketing - Finding and Partnering with the Right Influencers - Measuring the Impact of Influencer Campaigns 10. Video Marketing - Leveraging Video Content for Engagement - YouTube and Beyond: Platform-Specific Strategies - Video SEO: Making Your Content Discoverable 11. Mobile Marketing - Understanding Mobile Users - Creating Mobile-Friendly Content - Using Apps in Your Marketing Strategy 12. The Future of Digital Marketing - Emerging Trends to Watch - Integrating New Technologies into Your Strategy - Staying Ahead: Continuous Learning and Adaptation

Download or read book Digital Marketing Trends and Prospects written by Dr. Shakti Kundu and published by BPB Publications. This book was released on 2021-01-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

Download or read book Introduction to Search Engine Optimization written by Todd Kelsey and published by Apress. This book was released on 2017-06-20 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Download or read book The 1st Page Sage Unlocking The SEO written by Abhay Rai and published by DigiPrizm | eNovate Labs. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One Single eBook to Learn All the Basic SEO Techniques, Tricks, and Hacks + You Also Get a 'Digital Marketing Tool Box' Absolutely FREE with this Book. 'The 1st Page Sage’ is an interesting value-based read for people who aspire to Rank on the 1st Page of Google. It is a two-part series which takes you through an exciting journey to explore Winning Strategies for Search Engine Optimization(SEO). In the first part of this series, you gradually start ‘Unlocking the SEO’ basic elements as you move down the amazing trail of 20 Milestones !! In the next upcoming edition of this series, you will get hands on to the Advance Ranking Strategies when you start ‘Mining the SEO Gold’. Get your FREE SEO Consultation to Grow Your Business connect with the author at [email protected]

Download or read book Beyond The Agency Box written by Frankie Fihn and published by . This book was released on 2020-07-23 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.

Download or read book The Search Engine Revolution written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines have undergone a remarkable evolution since their inception during the early days of the internet. From basic keyword searches to complex algorithms capable of predicting user queries, search engines have become an essential aspect of our daily lives. ​​​​​​​ As a search engine programmer, optimizer, and SEO expert, I have been fascinated by search engine algorithms since childhood. My goal in writing this book is to assist and inspire scientists, search engine enthusiasts, and research experts in finding solutions to search engine algorithms to simplify users' lives by answering their queries. In 2017, I published a groundbreaking book titled ”The Future of Artificial Intelligence in Digital Marketing - The next big technological break.". This book became study material for postgraduate students across the globe, where I discussed AI search engines. I wrote this book to increase awareness about the latest technology in digital marketing. After publication, some professors at universities in Canada and the United States purchased copies and began teaching it in various courses, such as artificial intelligence, digital marketing, media arts, informatics, mathematics, and business management. So why did I write this book? I created a video on YouTube about my time-traveling through search engines, which received a lot of positive feedback from my social media followers, newsletter subscribers, colleagues, and friends. A mathematician friend of mine from London University suggested that I write a book about my ideas, and here I am, presenting it to you. This book contains my extensive research, personal reflections, concerns, and innovative ideas concerning search engines. Embark on a journey akin to a time machine, traversing from the early days of search engines to the present day and beyond. Throughout the book, I delve into the evolution of search engines since the early days of the internet, as well as my predictions for the future of search engines. Additionally, I provide detailed algorithms, documentations, and case studies on utilizing the new generation of AI search engines and my new type of search engine. Intended for research, PhD students, and academics, this book serves as a continuation of my earlier work, "Artificial Intelligence in Digital Marketing - A New Technological Break: " which was published in 2017.

Download or read book Beyond Keywords The Modern Guide To Effective SEO written by Maria K. M. and published by . This book was released on 2023-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond Keywords: The Modern Guide to Effective SEO" is a comprehensive and up-to-date resource that delves into the evolving landscape of search engine optimization. In an era where digital marketing is constantly evolving, this guide offers a fresh perspective on optimizing your online presence for search engines. This book, written by industry experts, recognizes that SEO has transcended the simple inclusion of keywords in web content. It begins by acknowledging that search engines, particularly Google, have become incredibly sophisticated, focusing on user intent, user experience, and content quality. "Beyond Keywords" explores these aspects in detail, providing actionable insights to help readers adapt to the changing SEO landscape. One of the key themes of the book is the importance of understanding and catering to user intent. It emphasizes the need to create content that genuinely answers users' questions and provides value. The book discusses the use of natural language processing and semantic search to align content with what users are actually searching for, rather than merely relying on keyword stuffing. Furthermore, "Beyond Keywords" addresses the significance of mobile optimization and the impact of voice search on SEO strategies. It highlights the need for responsive design and the importance of optimizing for voice-activated assistants like Siri and Alexa. In addition to on-page SEO, the book covers the importance of off-page factors such as backlinks and social signals, offering strategies to build a strong online presence and authority. "Beyond Keywords" also delves into the world of technical SEO, shedding light on website performance, site structure, and the role of structured data in enhancing search visibility. Overall, this guide is a valuable resource for digital marketers, business owners, and web developers looking to navigate the complex world of modern SEO. By emphasizing user-centric strategies, up-to-date SEO techniques, and a holistic approach to online marketing, "Beyond Keywords" provides readers with the knowledge and tools needed to thrive in today's competitive digital landscape. Whether you are new to SEO or a seasoned professional, this book offers invaluable insights to help you stay ahead in the ever-changing world of online search.

Download or read book The Fundamentals of Digital Marketing written by Er. Tarini Prasad Ray and published by Shashwat Publication. This book was released on 2023-05-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the book "Fundamentals of Digital Marketing" in the 1st edition is an expert in the field of Digital Marketing. He has extensive experience working in the industry, and has honed their knowledge and skills over many years. This book is an essential resource for anyone who wants to learn about the basics of Digital Marketing and how to use it effectively to grow their business. The author begins the book by introducing readers to the concept of digital marketing, explaining what it is and how it has evolved over time. He discuss the various channels and platforms that businesses can use to reach their target audience, including search engine optimization (SEO), social media marketing, email marketing, and more. He also cover the basics of Google Analytics, as well as the importance of creating high-quality content that resonates with your target audience. Throughout the book, the author provides practical tips and advice for implementing a successful digital marketing strategy. The author covers topics such as identifying your target audience, developing a strong brand identity, creating effective content, and measuring the success of your campaigns. The author also mention the importance of staying up-to-date with the latest trends and technologies in the digital marketing landscape, and provide resources for continuing education and professional development. In addition to his expertise in digital marketing, the author is also an engaging and skilled writer. Overall, the author of "Fundamentals of Digital Marketing" is a highly knowledgeable and experienced expert in the field of digital marketing. This book is an essential resource for anyone who wants to learn about the basics of digital marketing and how to use it effectively to grow their business. With clear and concise writing, practical tips, and real-world examples, this book is a must-read for anyone who wants to stay ahead of the curve in the fast-paced world