Download or read book Think Digital First written by Warren Knight and published by . This book was released on 2015-04-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Think #Digital First' is essentially a step-by-step guide designed for creative entrepreneurs, business owners, and sales and marketing managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing. Understanding your strengths to building the right team around you and knowing the different platforms, social networks and the right digital tools are so important when integrating them into your sales and marketing to help you market your brand online, saving time and getting sales to grow your business. An entrepreneur's first step to building a socially-savvy business is accepting that you are the one driving your business forward. To be able to do this in the most successful way, you need to build a social business from the ground up and in each of the below chapters, Warren's seven simple steps are easy to follow, packed full of great detail and demystifies the new digital age. Warren Knight is the co-founder of Gloople, the UK's first "Social Sharing" eCommerce platform. With 20 years' experience in selling products and services, he is a speaker, author and consultant specialising in B2B Social Media and is a Social Commerce expert helping SME's use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers.

Download or read book Born Digital written by John Palfrey and published by ReadHowYouWant.com. This book was released on 2011 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.

Download or read book Strangers on a Bridge written by Louise Mangos and published by HarperCollins UK. This book was released on 2018-07-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: She should never have saved him.

Download or read book Worm written by Mark Bowden and published by Grove/Atlantic, Inc.. This book was released on 2011-09-27 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Black Hawk Down, the gripping story of the Conficker worm—the cyberattack that nearly toppled the world. The Conficker worm infected its first computer in November 2008, and within a month had infiltrated 1.5 million computers in 195 countries. Banks, telecommunications companies, and critical government networks—including British Parliament and the French and German military—became infected almost instantaneously. No one had ever seen anything like it. By January 2009, the worm lay hidden in at least eight million computers, and the botnet of linked computers it had created was big enough that an attack might crash the world. In this “masterpiece” (The Philadelphia Inquirer), Mark Bowden expertly lays out a spellbinding tale of how hackers, researchers, millionaire Internet entrepreneurs, and computer security experts found themselves drawn into a battle between those determined to exploit the Internet and those committed to protecting it.

Download or read book Digital Sales Transformation in a Customer First World written by Donal Daly and published by . This book was released on 2017 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme.

Download or read book The Doll House written by Phoebe Morgan and published by HarperCollins UK. This book was released on 2017-09-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never know who’s watching... ‘Spine-chilling ... makes you realise how little you ever know anyone!’ The Sun ‘A brilliantly creepy and insightfully written debut. I tore through it’ Gillian McAllister ‘Unnerving and spine-chilling’ Mel Sherratt

Download or read book Digital Makeover written by Béatrice Collin and published by John Wiley & Sons. This book was released on 2021-02-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

Download or read book Doing Digital Lessons from Leaders written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-03-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion dollar unicorns appear rapidly, whilst internet giants achieve global domination. How are banks dealing with these changes and are any banks showing leadership? Well yes, a few are. With all the gloom merchants saying that traditional banking is doomed, a few banks have made radical moves to adapt and survive. Chris Skinner, world-leading commentator on banking and technology, has selected five of those banks—JPMorgan Chase (USA), BBVA and ING (Europe), and DBS and CMB (Asia)—to share their experiences. In detailed interviews, and with wide-ranging commentary, he has discovered the secrets of how not just adapt and survive, but how to thrive in this sea change of finance and technology. Learn the lessons of the leaders, and learn how to become a successful digital bank, by Doing Digital.

Download or read book Digital at Work written by Jamie Parker Pearson and published by . This book was released on 1992 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital At Work tells the story of the first thirty-five years of Digital Equipment Corporation and illuminates the origins of its unique culture. First person accounts from past and present members of the Digital community, industry associates, board members, and friends - plus a wealth of photos from Digital's archives - trace the company's evolution from the 1950s to present.

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Download or read book Being Digital written by Nicholas Negroponte and published by Vintage. This book was released on 1996-01-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • "Succinct and readable.... If you suffer from digital anxiety ... here is a book that lays it all out for you." --Newsday In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax.

Download or read book Digital Sense written by Travis Wright and published by John Wiley & Sons. This book was released on 2017-01-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Download or read book A First Book in American History written by Edward Eggleston and published by Franklin Classics. This book was released on 2018-10-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Download or read book The Girl Next Door written by Phoebe Morgan and published by HarperCollins UK. This book was released on 2019-02-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: One little lie just became deadly... 'Utterly absorbing, I couldn't put this thrilling whodunnit down' C.L. Taylor, bestselling author of Her Last Holiday ‘A compelling page-turner’ Fiona Cummins, bestselling author of Rattle

Download or read book The Wild Girls written by Phoebe Morgan and published by HarperCollins. This book was released on 2022-04-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the vein of Lucy Foley and Ruth Ware, a deliciously wicked and atmospheric thriller about a group of old friends who plan to reconnect on an African safari vacation, but soon learn that their wild pasts have finally caught up with them. “A wonderfully atmospheric thriller of secrets, lies and betrayals . . . a heart-stopping rollercoaster of a read.” —B.A. Paris, author of Behind Closed Doors FOUR FRIENDS. A LUXURY RETREAT. IT’S GOING TO BE MURDER. It’s been years since Grace, Felicity, Alice, and Hannah were together. The “Wild Girls,” as they were once called, are no longer so wild. Alice is a teacher. Hannah has a new baby. Grace is a homebody. Only Felicity seems to have retained her former spark. Then Felicity invites them all on the weekend of a lifetime—a birthday bash in Botswana. It will be a chance to have fun and rekindle their once bomb-proof friendship… and finally put that one horrible night, all those years ago, behind them for good. But soon after arriving at the luxury safari lodge, a feeling of unease settles over them. There’s no sign of the party that was promised. There’s no phone signal. They are on their own… and things start to go very, very wrong. A fresh approach to the classic locked-room mystery, The Wild Girls is sure to appeal to fans of Ruth Ware and Lucy Foley.

Download or read book The Babysitter written by Phoebe Morgan and published by HarperCollins UK. This book was released on 2020-05-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who knew her secret? And what happened that night? ‘A cracking page-turner from Phoebe Morgan’ Cara Hunter ‘Fast-moving. Addictive. And all too possible’ Jane Corry ‘I loved it, those twists!’ B A Paris