Download or read book Digital Communications Differences between Many To Many One To Many and One To One written by Thorunn Egilsdottir and published by GRIN Verlag. This book was released on 2019-11-15 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Corporate communication, grade: 80%, University of Salford (The Digital Marketing Institute Ireland), language: English, abstract: This document looks at the evolution of one-to-one, one-to-many and many-to-many communications and reveals the main differences between these communication approaches. A separate section will take a closer look at social media which have influenced how audiences want to be marketed to today. The world can be divided into physical and virtual parts. Prensky distinguishes between digital natives and digital immigrants. Because digital technologies evolve very fast, companies must adapt quickly in order to interact with customers in a sustainable way. Lastly, this paper displays the techniques that are required of today’s marketers. Before the Industrial Revolution enabled mass production, local store owners relied on one-to-one communication. While storekeepers knew their customers and their individual purchase histories, it was not possible to expand to a high level of personalisation. With the arrival of print and later broadcast advertising, marketing evolved to one-to-many communications. In 1994, the World Wide Web enabled an even broader reach than television, radio and newspapers. Hackley and Kitchen wrote in 1998 that "consumers are social". Early websites erased the boundaries of space and time, although they did not yet enable two-way communication. Marketers were still targeting their customers with mass media messages.

Download or read book Digital Communications written by Bernard Sklar and published by Pearson. This book was released on 2021-01-27 with total page 1884 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best-Selling Introduction to Digital Communications: Thoroughly Revised and Updated for OFDM, MIMO, LTE, and More With remarkable clarity, Drs. Bernard Sklar and fred harris introduce every digital communication technology at the heart of today's wireless and Internet revolutions, with completely new chapters on synchronization, OFDM, and MIMO. Building on the field's classic, best-selling introduction, the authors provide a unified structure and context for helping students and professional engineers understand each technology, without sacrificing mathematical precision. They illuminate the big picture and details of modulation, coding, and signal processing, tracing signals and processing steps from information source through sink. Throughout, readers will find numeric examples, step-by-step implementation guidance, and diagrams that place key concepts in clear context. Understand signals, spectra, modulation, demodulation, detection, communication links, system link budgets, synchronization, fading, and other key concepts Apply channel coding techniques, including advanced turbo coding and LDPC Explore multiplexing, multiple access, and spread spectrum concepts and techniques Learn about source coding: amplitude quantizing, differential PCM, and adaptive prediction Discover the essentials and applications of synchronization, OFDM, and MIMO technology More than ever, this is an ideal resource for practicing electrical engineers and students who want a practical, accessible introduction to modern digital communications. This Third Edition includes online access to additional examples and material on the book's website.

Download or read book Marketing Communications written by Geraldine Bell and published by Goodfellow Publishers Ltd. This book was released on 2017-09-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

Download or read book EMarketing EXcellence written by Dave Chaffey and published by Routledge. This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.

Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2008-06-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Download or read book Analog and Digital Communications written by Kundu Sudakshina and published by Pearson Education India. This book was released on 2010 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book R for Data Science written by Hadley Wickham and published by "O'Reilly Media, Inc.". This book was released on 2016-12-12 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Download or read book Media and Information Literacy Curriculum for Educators and Learners written by UNESCO and published by UNESCO Publishing. This book was released on 2021-09-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Globalization of Manufacturing in the Digital Communications Era of the 21st Century written by Gianni Jacucci and published by Springer Science & Business Media. This book was released on 1998-09-30 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International PROLAMAT Conference is an internationally well known event for demonstrating and evaluating activities and progress in the field of discrete manufacturing. Sponsored by the International Federation for Information Processing (IFIP), the PROLAMAT is traditionally held every three years and it includes the whole area of advanced software technology for Design and Manufacturing in Discrete Manufacturing. Past editions of the International PROLAMA T Conference have explored: -Manufacturing Technology, -Advances in CAD/CAM, -Software for Discrete Manufacturing, -Software for Manufacturing. The Eight International PROLAMAT held in 1992 (Tokyo), focused on the theme of Man in CIM. The 1995 PROLAMAT (Berlin), featured the theme of Life Cycle Modelling for Innovative Products and Processes. This past emphasis on human aspects and innovation provides a strong foundation for the next PROLAMAT. Under the title: The globalization of manufacturing in the digital communications era of the 21th century: innovation, agility and the virtual enterprise, the 1998 conference expands the PROLAMAT scope to include teams and virtual enterprises which come together across space and time to develop new products and bring them to global markets. Manufacturing issues and information models have long been part of concurrent engineering; they are increasingly important in new product innovation and in the development of manufacturing plans and processes which span multiple companies along with multiple time zones.

Download or read book Identity and Digital Communication written by Rob Cover and published by Taylor & Francis. This book was released on 2023-02-20 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text explores the relationship between identity, subjectivity and digital communication, providing a strong starting point for understanding how fast-changing communication technologies, platforms, applications and practices have an impact on how we perceive ourselves, others, relationships and bodies. Drawing on critical studies of identity, behaviour and representation, Identity and Digital Communication demonstrates how identity is shaped and understood in the context of significant and ongoing shifts in online communication. Chapters cover a range of topics including advances in social networking, the development of deepfake videos, intimacies of everyday communication, the emergence of cultures based on algorithms, the authenticities of TikTok and online communication’s setting as a site for hostility and hate speech. Throughout the text, author Rob Cover shows how the formation and curation of self-identity is increasingly performed and engaged with through digital cultural practices, affirming that these practices must be understood if we are to make sense of identity in the 2020s and beyond. Featuring critical accounts, everyday examples and analysis of key platforms such as TikTok, this textbook is an essential primer for scholars and students in media studies, psychology, cultural studies, sociology, anthropology, computer science, as well as health practitioners, mental health advocates and community members.

Download or read book Learning MySQL written by Seyed Tahaghoghi and published by "O'Reilly Media, Inc.". This book was released on 2007-11-28 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book in the popular Learning series offers an easy-to-use resource for newcomers to the MySQL relational database. This tutorial explains in plain English how to set up MySQL and related software from the beginning, and how to do common tasks.

Download or read book Creativity in Intelligent Technologies and Data Science written by Alla G. Kravets and published by Springer Nature. This book was released on 2019-08-19 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the proceedings of the Third Conference on Creativity in Intellectual Technologies and Data Science, CIT&DS 2019, held in Volgograd, Russia, in September 2019. The 67 full papers, 1 short paper and 3 keynote papers presented were carefully reviewed and selected from 231 submissions. The papers are organized in topical sections in the two volumes. Part I: cyber-physical systems and Big Data-driven world. Part II: artificial intelligence and deep learning technologies for creative tasks; intelligent technologies in social engineering.

Download or read book Digital Communication Techniques written by Christian Gontrand and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been considerable developments in information and communication technology. This has led to an increase in the number of applications available, as well as an increase in their variability. As such, it has become important to understand and master problems related to establishing radio links, the layout and flow of source data, the power available from antennas, the selectivity and sensitivity of receivers, etc. This book discusses digital modulations, their extensions and environment, as well as a few basic mathematical tools. An understanding of degree level mathematics or its equivalent is a prerequisite to reading this book. Digital Communication Techniques is aimed at licensed professionals, engineers, Masters students and researchers whose field is in related areas such as hardware, phase-locked loops, voltage-controlled oscillators or phase noise.

Download or read book Fundamentals of Internet of Things written by F. John Dian and published by John Wiley & Sons. This book was released on 2022-11-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNDAMENTALS OF INTERNET OF THINGS Fundamentals of Internet of Things: For Students and Professionals teaches the principles of IoT systems. It employs a systematic approach to explain IoT architecture models and their layers. The textbook is arranged based on various layers of an architecture model. For readers who are unfamiliar with the concept of data communication and networks, the first chapter of this book covers the fundamentals of data communication and networks. It can also be used as review material for those who are already familiar with the concept. The book begins with many examples of IoT use cases to show readers how IoT can be applied to various IoT verticals. The concept of smart sensors is then described, as well as their applications in the IoT ecosystem. Because internet connectivity is an essential part of any IoT system, the book explores wired and wireless connectivity schemes including cellular IoT in the 4G and 5G eras. IoT protocols, analytics, as well as IoT security and privacy are important topics that are explained in this book with simple explanations. The last chapter of this book is dedicated to IoT solution development. IoT is one of the most rapidly evolving technologies today, and there is no better guide to this rapidly expanding sector than Fundamentals of Internet of Things (IoT) for Students and Professionals. Features: Simple explanations of complex concepts More than 300 exercise problems and advanced exercise questions Provided solutions for the exercise problems 10 practical IoT projects

Download or read book UGC NET JRF 1st Paper Volume I written by and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Volume consist 1st 4 Units 1. Teaching Aptitude 2. Research Aptitude 3. Comprehension 4.Communication

Download or read book Computer Mediated Communication for Linguistics and Literacy Technology and Natural Language Education written by Bodomo, Adams B. and published by IGI Global. This book was released on 2009-07-31 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the way humans communicate through the medium of information technology gadgets, focusing on the linguistic, literacy and educational aspects of computer-mediated communication"--Provided by publisher.

Download or read book Digital Communications written by Dr. J. S. Chitode and published by Technical Publications. This book was released on 2020-12-01 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are eight chapters, useful appendix and solved question papers in the book. Basic digital communication, line codes and sampling methods are presented at the beginning. Digital pulse modulation techniques such as PCM, DPCM, DM, ADM are presented. Continuous wave digital modulation methods such as BPSK, DPSK, QPSK, QAM, BFSK and OOK are presented with mathematical analysis of modulators and receivers. Issues related to baseband transmission such as ISI, Nyquist pulse shaping criterian, optimum reception, matched filter and eye patterns are also discussed. Concepts of information theory such as discrete memoryless channels, mutual information, shannon's theorems on source coding are also presented. Coding using linear block codes, cyclic codes and convolutional coding is also discussed. Secured communication using spread spectrum modulation is also discussed in detail.