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Book Diffusion Research in Rural Sociology

Download or read book Diffusion Research in Rural Sociology written by Frederick C. Fliegel and published by Praeger. This book was released on 1993 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fliegel overviews and summarizes research on the spread of innovations through rural populations. The volume begins with a look at the discovery of diffusion as a patterned process in the 1940s and examines the creation of the classical model to explain diffusion as a transfer of information. Fliegel then notes how the classical model changed to accommodate the particular socioeconomic condition when the model was applied to developing countries after 1945. He concludes by commenting on the revival of interest in diffusion research, the further development and refinement of the classical model, and the modern emphasis on conservation-oriented innovations rather than on innovations that enhance production. Fliegel overviews and summarizes research on the spread of innovations through rural populations. The volume gives detailed attention to the development and utilization of diffusion research from the 1940s to 1970 and traces the creation of the classical model for explaining the spread of innovations. Because the classical model seemed inadequate when applied to the diffusion of innovations in lesser-developed countries after World War II, the model changed to accommodate new research. The book notes the role of diffusion research in developing countries after the second world war, the change of the classical model to include socioeconomic conditions peculiar to these countries, and the growth and development of diffusion research to the present day. The first part of the book provides an historical survey of diffusion research through 1970. The chapters in this section discuss the discovery of diffusion as a patterned process, the development of the classical model to explain diffusion as an information transfer, and the implementation of diffusion research in developing countries after 1945. The second part, devoted to recent trends, includes chapters on the further development and refinement of the classical model, the revival of interest in diffusion research, and the modern emphasis on conservation-oriented innovations rather than on ones that enhance production. An extensive bibliography concludes this comprehensive study.

Book Sociological Research on the Diffusion and Adoption of New Farm Practices

Download or read book Sociological Research on the Diffusion and Adoption of New Farm Practices written by Rural Sociological Society. Subcommittee on the Diffusion and Adoption of Farm Practices and published by . This book was released on 1952 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Diffusion of Innovations  4th Edition

Download or read book Diffusion of Innovations 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Book Technology And Social Change In Rural Areas

Download or read book Technology And Social Change In Rural Areas written by Gene F Summers and published by Routledge. This book was released on 2019-07-11 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The possibility of nuclear war, the failure of the Green Revolution, the capabilities of genetic engineering, and other actual and potential effects of technological innovations have created demands for a more humane application of technology. Addressing this issue, Technology and Social Change in Rural Areas is a clear assessment of the current state of affairs. The book begins with a discussion of the changing paradigms of technology adoption and diffusion, the dynamics of public resistance, and the question of social responsibility in an age of synthetic biology. In subsequent sections, the contributors assess the revolutionary effect of technology on agriculture worldwide and conclude that radically new public policies are essential; expose the transformations of rural life and communities that result from the localized effects of technology and its use as a weapon in world-system politics; and critically examine the appropriate technology movement. The essays are presented to honor Professor Eugene A. Wilkening for his many pioneering and lasting contributions to the study of technology and rural social change. The book includes an intellectual biography of Professor Wilkening written by his long-time colleague and friend, William H. Sewell.

Book Annotated Archive of Diffusion References

Download or read book Annotated Archive of Diffusion References written by William D. Crano and published by . This book was released on 1981 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Diffusion Research Needs

Download or read book Diffusion Research Needs written by Joe M. Bohlen and published by . This book was released on 1968 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Field of Research in Rural Sociology

Download or read book The Field of Research in Rural Sociology written by Rural Sociological Society of America and published by . This book was released on 1938 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Our Changing Rural Society  Perspectives and Trends

Download or read book Our Changing Rural Society Perspectives and Trends written by Rural Sociological Society of America and published by Ames : Iowa State University Press. This book was released on 1964 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social structure, social change, social research, population distribution, family status, community development and the future of sociology in rural area USA. References at end of chapters. Many statistical tables.

Book Diffusion of Innovations  5th Edition

Download or read book Diffusion of Innovations 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Book Diffusion of Agricultural Innovations

Download or read book Diffusion of Agricultural Innovations written by Rameshwar Prasad Misra and published by . This book was released on 1968 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Diffusion of Innovations

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Book DIFFUSION OF INNOVATIONS 3RD E REV

Download or read book DIFFUSION OF INNOVATIONS 3RD E REV written by Everett M. Rogers and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in organisations Change agents.

Book The Sociology of Rural Life

Download or read book The Sociology of Rural Life written by Samantha Hillyard and published by Berg. This book was released on 2007-07-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foot and mouth disease and BSE have both had a devastating impact on rural society. Alongside these devastating developments, the rise of the organic food movement has helped to revitalize an already politicized rural population. From fox-hunting to farming, the vigour with which rural activities and living are defended overturns received notions of a sleepy and complacent countryside. Over the years "rural life" has been defined, redefined and eventually fallen out of fashion as a sociological concept--in contrast to urban studies, which has flourished. This much-needed reappraisal calls for its reinterpretation in light of the profound changes affecting the countryside. First providing an overview of rural sociology, Hillyard goes on to offer contemporary case studies that clearly demonstrate the need for a reinvigorated rural sociology. Tackling a range of contentious issues--from fox-hunting to organic farming--this book offers a new model for rural sociology and reassesses its role in contemporary society.

Book Diffusion Processes and Fertility Transition

Download or read book Diffusion Processes and Fertility Transition written by National Research Council and published by National Academies Press. This book was released on 2001-12-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is part of an effort to review what is known about the determinants of fertility transition in developing countries and to identify lessons that might lead to policies aimed at lowering fertility. It addresses the roles of diffusion processes, ideational change, social networks, and mass communications in changing behavior and values, especially as related to childbearing. A new body of empirical research is currently emerging from studies of social networks in Asia (Thailand, Taiwan, Korea), Latin America (Costa Rica), and Sub-Saharan Africa (Kenya, Malawi, Ghana). Given the potential significance of social interactions to the design of effective family planning programs in high-fertility settings, efforts to synthesize this emerging body of literature are clearly important.

Book Rural Sociology Report

Download or read book Rural Sociology Report written by and published by . This book was released on 1967 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Bibliography of Research on the Diffusion of Innovations

Download or read book Bibliography of Research on the Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 1964 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: