Download or read book Development of a marketing plan for the South African solar energy market written by Christian Biewald and published by GRIN Verlag. This book was released on 2013-08-14 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.

Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-02-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people’s daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame’s market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance’s strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation by Germany government. The main suppliers for German market are Chinese solar frame manufactories and wholesalers due to its cheap price and relatively good quality. The five-force analysis shows German market is attractive due to its low threats for substitute products, low entry barriers, medium bargaining power for suppliers and buyers, and medium industry rivalry. By using SWOT analysis, 4P marketing mix, Porter’s generic strategies, Ansoff”s marketing matrix and Kotler’s STP, we figure out Joyance should enter Germany market as a wholesaler by targeting the SME of retailers and installation companies. Its .... Finally,... TABLE OF CONTENTS PROBLEM STATEMENT 3 ABSTRACT 4 1.INTRODUCTION 5 2.EXTERNAL ANALYSES 7

Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-03-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people's daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame's market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance's strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation b

Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plunkett s Energy Industry Almanac 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers things from major oil companies to electric and gas utilities, plus pipelines, refiners, retailers, oil field services and engineering. This title includes topics such as coal, natural gas and LNG. It includes statistical tables that cover topics ranging from energy consumption, production and reserves to imports, exports and prices.

Download or read book Marketing Strategy for Set Up Photovoltaic Solar Energy Systems in Turkey written by Taner Hamid Yilmaz and published by . This book was released on 2013-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master's thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.

Download or read book DOE this Month written by and published by . This book was released on 1994 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plunkett s Energy Industry Almanac 2006 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2005 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The energy industry is boiling over with changes. Deregulation, new opportunities in foreign fields and markets and environmental challenges are rushing together head-on to shape the energy and utilities business of the future. Extremely deep offshore wells in the Gulf of Mexico and offshore of West Africa are being drilled at immense cost. Meanwhile China has become a major energy importer and Russia has become a major exporter. In the U.S., Europe and Japan, renewable and alternative energy sources are developing quickly, including big breakthroughs in wind power and fuel cells. This exciting new reference book covers everything from major oil companies to electric and gas utilities, plus pipelines, refiners, retailers, oil field services and engineering. Petroleum topics include upstream and downstream. Additional topics include coal, natural gas and LNG. More than a dozen statistical tables cover everything from energy consumption, production and reserves to imports, exports and prices. Next, our unique profiles of the Energy 500 Firms are also included, with such vital details as executive contacts by title, revenues, profits, types of business, web sites, competitive advantage, growth plans and more. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Download or read book Green Marketing in Emerging Markets written by Chipo Mukonza and published by Springer Nature. This book was released on 2021-08-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Download or read book Energy Research Abstracts written by and published by . This book was released on 1986 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Marketing written by Steven M. Burgess and published by Zabra Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plunkett s Energy Industry Almanac 2007 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-12-09 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: One CD-ROM disc in pocket.

Download or read book Strategic Marketing Plan for Land Mobility Techonologies for the South African Market written by Pieter Marius De Koker and published by . This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business America written by and published by . This book was released on 1991 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

Download or read book Botswana Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Botswana Investment and Business Guide Volume 1 Strategic and Practical Information

Download or read book Plunkett s Energy Industry Almanac 2009 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-12 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: The energy industry is boiling over with changes. This title offers a reference tool to the energy industry that covers various things from major oil companies to independents, utilities, pipelines, coal, LNG, oil field services, and refiners. It includes over a dozen statistical tables and profiles of The Energy 500 Firms.

Download or read book Corporate Social Responsibility and International Development written by Michael Hopkins and published by Routledge. This book was released on 2012-05-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of business is business. So why should corporations be involved in development? This groundbreaking new book makes the case that governments and their international agencies, grouped under the umbrella of the United Nations, have failed in their attempts to rid the planet of underdevelopment and poverty. If development is the objective then it seems that the solution and the responsibility lies with the private sector - particularly through the Corporate Social Responsibility (CSR) programmes of large corporations, with their tremendous power and economic strength. Written by noted CSR practitioner Michael Hopkins, this book is the first to explicitly link CSR with development. It spells out what corporations are doing on development, what more they could do and how CSR can be a useful tool to promote economic development via corporations. This is important and challenging reading for all of those in government, business and NGOs who think that there must be a better, more effective and dynamic way to kick-start development and eradicate poverty.