Download or read book Developing a Marketing Strategy for Adult and Continuing Education written by Great Britain. Further Education Unit and published by . This book was released on 1990-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Download or read book Adult and Continuing Education written by Peter Jarvis and published by Psychology Press. This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Adult and Continuing Education established itself as one of the most widely used and respected introductory texts on this important area of education. For this second edition, Peter Jarvis has made extensive revisions and has included substantial additional material to take account of the many changes which have occurred in the field of adult education. The book begins with a rationale for the provision of education for adults and analyses contemporary theory before going on to give practical advice on curriculum development and the teaching of adults.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing and Delivering Adult Degree Programs written by James P. Pappas and published by John Wiley & Sons. This book was released on 2014-02-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue explores the growing field of adult degree programs andconsiders the theoretical underpinnings of such programs andhands-on issues as curriculum, faculty, marketing, technology,financing, and accreditation, all with a goal of informing andequipping both scholars and practitioners. More and more adults who have been out of school for many yearshave turned to colleges and universities to complete undergraduateand graduate degrees that will make them competitive in theworkforce, fulfill a professional requirement, or enrich themintellectually. Higher education institutions and many privateorganizations have responded to this demand by creating innovativedegree programs aimed specifically at mature learners, students whowant to self-design their educational programs and do not hesitateto change institutions if they believe their needs are not beingmet. This explosive growth in adult degree programs is largely theresult of distance education technologies and the Internet. Othersignificant factors include the potential such programs have forproviding additional revenue streams for institutions, the fiercecompetition from the private sector and other higher educationinstitutions, and the rising interest in interdisciplinaryprograms. This is the 103rd volume of the Jossey-Bass quarterly reportseries New Directions for Adult and ContinuingEducation.
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Download or read book Changing Places written by Richard Edwards and published by Routledge. This book was released on 2002-09-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexibility has become a central concept in much policy and academic debate. Individuals, organizations and societies are all required to become more flexible so that they can participate in the ongoing processes of change involved in lifelong learning. This book explores how the notion of a learning society has developed over recent years: the changes that have given rise to the requirement for flexibility, and the changed discourses and practices that have emerged in the education and training of adults. With the growth in interest in adults as learners, (primarily to support economic competitiveness), the closed field of adult education has now been displaced by a more open discourse of lifelong learning. This involves not only changing practices such as moving towards open and distance-based learning, but also changing workplace identities. Learning settings are therefore changing places in a number of senses: they are places in which people change; they are subject to change; and they are changing to include the home and workplace as well as more formal settings. This book takes an unusually critical standpoint: it challenges contemporary trends, explores the uncertainties and ambivalences of the processes of change, and is suggestive of different forms of engagement with them. It will prove an important text for policy makers, workplace trainers and those working in the field of adult, further and higher education. Richard Edwards is currently a Senior Lecturer in post compulsory education at the Open University.
Download or read book British Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2006 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.
Download or read book Handbook of Marketing for Continuing Education written by Robert Simerly and published by Jossey-Bass. This book was released on 1989-04-05 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Download or read book Management and Leadership for Nurse Managers written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1996 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.
Download or read book Journal of Research and Development in Education written by and published by . This book was released on 1985 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some numbers include the proceedings of various conferences on education held at the University of Georgia.
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Download or read book Handbook of Research on Adult Learning in Higher Education written by Okojie, Mabel C.P.O. and published by IGI Global. This book was released on 2020-02-01 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s globalized world, professional fields are continually transforming to keep pace with advancing methods of practice. The theory of adult learning, specifically, is a subject that has seen new innovations and insights with the advancement of online and blended learning. Examining new principles and characteristics in adult learning is imperative, as emerging technologies are rapidly shifting the standards of higher education. The Handbook of Research on Adult Learning in Higher Education is a collection of innovative research on the methods and applications of adult education in residential, online, and blended course delivery formats. This book will focus on the impact that culture, globalization, and emerging technology currently has on adult education. While highlighting topics including andragogical principles, professional development, and artificial intelligence, this book is ideally designed for teachers, program developers, instructional designers, technologists, educational practitioners, deans, researchers, higher education faculty, and students seeking current research on new methodologies in adult education.
Download or read book Adult and Continuing Education Today written by and published by . This book was released on 1993 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promoting Your School written by Carolyn Warner and published by Corwin Press. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a schoolѫs message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector. Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find: Information on media relations, crisis management, team building, and parent involvement; Coverage of school and community resources to build a support base of human, material, and financial capital; Forms, sample documents, handouts, and checklists for developing a customized school communications program; Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals."--Publisher's website.
Download or read book Technology Use and Research Approaches for Community Education and Professional Development written by Bryan, Valerie C. and published by IGI Global. This book was released on 2013-02-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the areas of community education and professional development continue to expand, the technologies that are utilized in these programs are also progressively advancing. However, it can sometimes be difficult to pin-point the best system in such a vast, ever-changing world of technology. Technology Use and Research Approaches for Community Education and Professional Development investigates how the role of information technology is impacting the academic and workplace environments. This publication will explore areas such as unique learning styles, various methods of disseminating information, and technologys role and impact within these settings. Researchers, practitioners, and instructors in the areas of adult, continued, and higher education will benefit from this texts innovative way of addressing efficient methods of utilizing technology.
Download or read book The Income Generation Handbook written by David Warner and published by Open University Press. This book was released on 1997 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out the policy context and theoretical framework for income generation, and provides essential practical guidance. It covers the whole field including internal and external marketing opportunities, running short courses, student recruitment, delivery models, sponsorship and other sources of funds, financial and quality control; and the core chapter describes over a hundred tried and tested income generation projects.
Download or read book Nursing Staff Development written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
