Download or read book Destination Management and Marketing written by Information Resources Management Association and published by Business Science Reference. This book was released on 2020 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--

Download or read book Destination Management and Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Download or read book Medical Tourism Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.

Download or read book Social Media Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Download or read book Sustainable Tourism Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.

Download or read book Sports Media Marketing and Management Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Download or read book Handbook of Research on Resident and Tourist Perspectives on Travel Destinations written by Pinto, Patrícia and published by IGI Global. This book was released on 2020-06-19 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.

Download or read book New Governance and Management in Touristic Destinations written by Valeri, Marco and published by IGI Global. This book was released on 2021-12-24 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governance model to be implemented to increase the competitiveness of tourist destinations. It also focuses on the need to develop a managerial orientation capable of making the tourism system interact with tourism demand. Covering topics such as electronic word of mouth, gastronomic tourism, and sustainable development, this book is essential for practicing hospitality and tourism managers, professionals in the hospitality and tourism industry, specialists and consultants, government officials, researchers, educators, academicians, and students.

Download or read book COVID 19 and the Tourism Industry written by Anukrati Sharma and published by Routledge. This book was released on 2022-06-30 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector. It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders’ responsibility. The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.

Download or read book Enhancing Customer Engagement Through Location Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Download or read book Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century written by E Korstanje, Maximiliano and published by IGI Global. This book was released on 2023-06-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Download or read book The Essentials of Today s Marketing 2 written by İnci ERDOĞAN TARAKÇI and published by Efe Akademi Yayınları. This book was released on 2023-06-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN

Download or read book Challenges and New Opportunities for Tourism in Inland Territories Ecocultural Resources and Sustainable Initiatives written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2021-09-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.

Download or read book Advanced Research in Technologies Information Innovation and Sustainability written by Teresa Guarda and published by Springer Nature. This book was released on 2022-11-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume Proceedings set CCIS 1675 and 1676 constitutes the refereed proceedings of the Second International Conference, ARTIIS 2022, held in Santiago de Compostela, Spain, during September 12–15, 2022. The 72 papers included in these proceedings were carefully reviewed and selected from 191 submissions. These papers were categorized into 2 technical tracks, i.e., Computing Solutions and Data Intelligence.

Download or read book AI Innovations for Travel and Tourism written by Correia, Ricardo and published by IGI Global. This book was released on 2024-06-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.