Download or read book Design of a Strategic Transit Market Research Program written by Frank S. Koppelman and published by . This book was released on 1989 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Download or read book Strategic Planning and Management in Transit Agencies written by Judson J. Lawrie and published by Transportation Research Board. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis provides information for transit and transportation professionals who seek to address planning and management issues in the transit industry. This document is intended for internal management decision makers; general managers and agency board members. It might offer external stakeholders such as local governments and businesses, as well as the public, increased awareness in helping define a transit agencys role and responsibilities to the community, thus aiding the development of outside support for an agencys mission.

Download or read book Transit Research Technology 5 year Plan written by United States. Federal Transit Administration and published by . This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Download or read book Transit Marketing written by Terry J. Atherton and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leveraging ITS Data for Transit Market Research written by James G. Strathman and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

Download or read book Mass Transit Management Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transit Marketing Management Handbook written by United States. Office of Transit Management and published by . This book was released on 1975 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Translog written by and published by . This book was released on 1974 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transit friendly Streets written by Project for Public Spaces and published by Transportation Research Board. This book was released on 1998 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents 10 strategies used in both the United States and Europe to create transit-friendly streets. The strategies are followed by case studies of five communities that have pursued different initiatives to improve their livability by making their streets more transit-friendly.

Download or read book A Guide to Strategic Planning for Transit Properties written by Zoltan Andrew Farkas and published by . This book was released on 1988 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Review of Transit Marketing Evaluation Practice written by and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Revenue Maximization Lead Program Plan written by United States. Urban Mass Transportation Administration. Office of Technical Assistance. Lead Program Team and published by . This book was released on 1986 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: