Download or read book Treasure Hunt written by Michael J. Silverstein and published by Penguin. This book was released on 2006-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.

Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.

Download or read book Protest and Democracy written by Moises Arce and published by . This book was released on 2019-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, political protests sprang up across the world. In the Middle East, Europe, Latin America, the United States unlikely people sparked or led massive protest campaigns from the Arab Spring to Occupy Wall Street. These protests were made up of educated and precariously employed young people who challenged the legitimacy of their political leaders, exposed a failure of representation, and expressed their dissatisfaction with their place in the aftermath of financial and economic crisis. This book interrogates what impacts--if any--this global protest cycle had on politics and policy and shows the sometimes unintended ways it continues to influence contemporary political dynamics throughout the world. Proposing a new framework of analysis that calls attention to the content and claims of protests, their global connections, and the responsiveness of political institutions to protest demands, this is one of the few books that not only asks how protest movements are formed but also provides an in-depth examination of what protest movements can accomplish. With contributions examining the political consequences of protest, the roles of social media and the internet in protest organization, left- and right-wing movements in the United States, Chile's student movements, the Arab Uprisings, and much more this collection is essential reading for all those interested in the power of protest to shape our world.

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Download or read book Pot Honey written by Patricia Vit and published by Springer Science & Business Media. This book was released on 2013-01-17 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stingless bees are one of the most diverse, attractive, fascinating, conspicuous and useful of all the insect groups of the tropical world. This is a formidable and contentious claim but I believe it can be backed up. They are fifty times more species rich than the honey bees, the other tribe of highly eusocial bees. They are ubiquitous in the tropics and thrive in tropical cities. In rural areas, they nest in a diversity of sites and are found on the flowers of a broad diversity of crop plants. Their role in natural systems is barely studied but they almost certainly deserve that hallowed title of keystone species. They are popular with the general public and are greatly appreciated in zoos and gardens. The chapters of this book provide abundant further evidence of the ecological and economic importance of stingless bees.

Download or read book Fragments for a History of the Human Body written by Michel Feher and published by Zone Books. This book was released on 1989 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first approach can be called vertical since what is explored here is the human body's relationship to the divine, to the bestial and to the machines that imitate or simulate it. The second approach covers the various junctures between the body's "outside" and "inside": it can therefore be called a "psychosomatic" approach, studying the manifestation - or production - of soul and the expression of emotions through the body's attitudes, and, on another level, the speculations inspired by cenesthesia, pain and death. Finally, the third approach ... brings into play the classical opposition between organ and function by showing how a certain organ or bodily substance can be used to justify or challenge the way human society functions ..." - foreword Part 3.

Download or read book The Journal of Madame Giovanni written by Alexandre Dumas and published by Parker Press. This book was released on 2013-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the finest yet least well known works by the genius of Alexandre Dumas. This is the fictional yet incredibly detailed and true to life travel diary of a young French women travelling the world during the 1830s.

Download or read book Business Solutions for the Global Poor written by V. Kasturi Rangan and published by Jossey-Bass. This book was released on 2007 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: References: p.403-415.

Download or read book The Future of Development written by Gustavo Esteva and published by Policy Press. This book was released on 2013-10-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: On January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since. This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well. The authors argue that it is possible for everyone on the planet to live well, but only if we learn to live as communities rather than as individuals and to nurture our respective commons. Scholars and students of global development studies are well-aware that development is a difficult concept. This thought-provoking book offers them advice for the future of development studies and hope for the future of humankind.

Download or read book Women Managers Moving on written by Judi Marshall and published by Cengage Learning Business Press. This book was released on 1995 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are. Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are.

Download or read book Brand Identity Breakthrough written by Gregory Diehl and published by . This book was released on 2017-03-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

Download or read book The Imperial Mode of Living written by Ulrich Brand and published by Verso Books. This book was released on 2021-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.

Download or read book The ABC of XYZ written by Mark McCrindle and published by The ABC of XYZ. This book was released on 2011 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Download or read book Entrepreneurship in BRICS written by Renata Lèbre La Rovere and published by Springer. This book was released on 2015-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected articles that discuss important issues related to entrepreneurship in Brazil, Russia, India and China as well as contributions from authors whose countries have a tradition on entrepreneurship support, such as Italy and the UK. The articles were presented and discussed in a conference on Entrepreneurship in Brazil in November 2013 organized by the Institute of Economics of the Federal University of Rio de Janeiro and IBMEC Business School. This book covers four essential themes: financing entrepreneurs, innovation environments, social entrepreneurship and e-entrepreneurship.

Download or read book Catalogue of Bees Hymenoptera Apoidea in the Neotropical Region written by Jesus Santiago Moure and published by . This book was released on 2007 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andreninae. Apinae. Colletinae. Halictinae. megachininae. Nomina nuda and unavailable names in Neotropical Apidae (excl. Meliponini). Index of taxa.