Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Informe Anual written by Cámara Nacional de Comercio (Uruguay) and published by . This book was released on 1928 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Bulletin of the Pan American Union written by Pan American Union and published by . This book was released on 1936 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intellectual Property Law in Argentina written by Guillermo Cabanellas and published by Kluwer Law International B.V.. This book was released on 2018-10-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Argentina. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Argentina will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
Download or read book Bolet n Mensual de la Oficina de Las Rep blicas Americanas Inion Internacional de Rep blicas Americanas written by and published by . This book was released on 1908 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monthly Bulletin of the International Bureau of the American Republics written by Pan American Union and published by . This book was released on 1898 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by International Bureau of the American Republics and published by . This book was released on 1908 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bolet n de la Oficina interamericana de marcas written by Inter-American Trade-mark Bureau and published by . This book was released on 1934 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hacia el Libre Comercio en las Americas written by Jose Manuel Salazar-Xirinachs and published by Rowman & Littlefield. This book was released on 2010-12-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press and the Organization of American States publication This is the Spanish language version of Toward Free Trade in America. In the past 15 years, the nations of the Western Hemisphere have staged a remarkable revolution—in the way they trade with their neighbors. First, after decades of restrictive import policies, several countries began to liberalize their trade and investment regimes. Then, beginning a decade ago, numerous bilateral and sub-regional trade agreements were achieved, to serve as vital complements to domestic reforms and to foster trade flows among member countries. At the Second Summit of the Americas in 1998, negotiations among 34 democracies were launched to establish the Free Trade Area of the Americas (FTAA). This report takes stock of the remarkable progress to date in the development of free trade in the Western Hemisphere. It examines trade flows between countries in the same regional groupings and between members of different sub-regional arrangements. The report describes the main characteristics of the trade arrangements signed between countries of the Hemisphere and explores the development of trade rules in these arrangements. Finally, the report details recent advances in the construction of the FTAA.
Download or read book Marca Colectiva written by Claudio Iglesias Darriba and published by Teseo. This book was released on 2008-12-17 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con el avance de la tecnología y las comunicaciones, los agrupamientos de productores, emprendedores y empresarios, urbanos o rurales, se encuentran cada vez más cerca para concretar negocios que antiguamente no hubieran podido lograr. Este avance de la tecnología hacia nuevos sectores -antes excluidos- debe ser reconocido por el derecho marcario. Justamente aquellos que históricamente tenían menos acceso a los mercados -a causa de las enormes distancias de estas tierras y de las penurias económicas de las últimas décadas- son justamente quienes día a día aportan al desarrollo de la nación. La marca colectiva nace precisamente para fomentar el desarrollo de esos innumerables actores anónimos de la economía social y en definitiva de la sociedad toda. La marca colectiva es la marca de un grupo, de una comunidad de personas, de una comunidad de intereses. Es la marca que impulsa el crecimiento del país.
Download or read book The Statutes at Large of the United States from written by United States and published by . This book was released on 1927 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by and published by . This book was released on 1897 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial Directory written by International Bureau of the American Republics and published by . This book was released on 1897 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliograf a jur dica de Am rica Latina 1810 1965 written by Alberto Villalón-Galdames and published by Editorial Jurídica de Chile. This book was released on 1969 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated bibliography of material published from 1810 to 1965 on law, jurisprudence and commenting on legislation (incl. Labour legislation) in Latin America.
