Download or read book Demographic Targeting written by James A. Pooler and published by Routledge. This book was released on 2018-01-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

Download or read book Targeting of Transfers in Developing Countries written by David Coady and published by World Bank Publications. This book was released on 2004 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a database of more than one hundred anti-poverty interventions in 47 countries, 'Targeting of Transfers in Developing Countries' provides a general review of experiences with methods used to target interventions in transition and developing countries. Written for policymakers and program managers in developing countries, in donor agencies, and in NGOs who have responsibility for designing interventions that reach the poor, it conveys what targeting options are available, what results can be expected as well as information that will assist in choosing among them and in their implementation. Key messages are: - While targeting 'works' - the median program transfers 25 percent more to the poor than would a universal allocation - targeting performance around the world is highly variable. - Means testing, geographic targeting, and self-selection based on a work requirement are the most robustly progressive methods. Proxy means testing, community-based selection of individuals and demographic targeting to children show good results on average, but with considerable variation. - Demographic targeting to the elderly, community bidding, and self-selection based on consumption show limited potential for good targeting. - There is no single preferred method for all types of programs or all country contexts. Successful targeting depends critically on how a method is implemented. The CD-ROM includes the database of interventions, an annotated bibliography (PDF) and Spanish and Russian translations of the book (PDFs).

Download or read book Demographic Targeting written by Rick Caille and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rural poverty analysis written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-10-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reducing rural poverty is a key objective of FAO. To achieve this goal, the Organization must reach the poor and the extremely poor in rural areas, analysing their needs and aspirations and providing effective guidance for the design of policies and investments that foster inclusive and sustainable development. This guide was developed to strengthen the Organization’s work on rural poverty reduction and inclusivity over the coming years. It provides key information to measure poverty, characterize rural populations, and identify their constraints to target them more accurately. The guide includes five chapters. Chapter 1 explains the structure, content, and use of the guide, as well as its intended users and objectives. Chapter 2 discusses how poverty is measured, focusing on the different indicators that can be used, depending on the context, specific circumstances, data availability and policy objectives. Chapter 3 provides guidance on how to build a poverty profile and produce poverty maps to understand who the poor are and where they are located. Chapter 4 focuses on the targeting process, on various targeting techniques and on how to choose one over another to ensure that programmes and projects effectively combat poverty, particularly in rural areas. Finally, Chapter 5 sets the next steps for the development of further analytical guides. The various chapters provide an overview of both widely used and emerging techniques in poverty analysis, focusing on quantitative methods, and giving constant attention to FAO’s areas of work and the challenges posed by operating in rural areas.

Download or read book Small Business Marketing Strategies All in One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Download or read book Targeting Transitions written by Paula Marie Mergenhagen and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of individuals go through major life transitions each year. Life transitions include graduating, getting married or remarried, becoming parents & grandparents, changing careers, getting divorced, moving, becoming caregivers & retiring. Once you understand the characteristics of people in transition, you can begin to discover the marketing opportunities created by life change. ALSO FROM AMERICAN DEMOGRAPHIC BOOKS: THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information About Your Customers, 3rd edition (ISBN 0-936889-24-1; 1993, $49.95); THE AMERICAN FORECASTER ALMANAC: 1994 BUSINESS EDITION (ISBN 0-936889-26-8; 1994, $29.95); HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993, $42.50); TARGETING FAMILIES: Marketing To & Through the New Family Structures (ISBN 0-936889-22-5, 1993, $39.50); THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9, 1993, $39.50); SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8, 1991, $34.95); BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X, 1991, $34.95); SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4, 1992, $24.95); DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8, 1991, $39.95); CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-X, 1990, $34.95). American Demographic Books, P.O. Box 68, Ithaca, NY 14851. To order call: 1-800-828-1133.

Download or read book Politics the Wellstone Way written by Wellstone Action Wellstone Action Wellstone Action and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns. Wellstone Action is a nonprofit organization dedicated to continuing Paul and Sheila Wellstone’s fight for progressive change and economic justice by teaching effective political action skills to people across the country. Politics the Wellstone Way is a workshop in book form, providing the detailed framework needed to jump-start a new generation of activists plus plenty of helpful tools for old pros, including articulating a strong message, base building, field organizing, budgeting, fundraising, scheduling, getting out the vote, and grassroots advocacy and lobbying, illustrated by practical and inspirational examples. From the school board all the way to the White House, Politics the Wellstone Way instructs people on becoming better organizers, candidates, campaign workers, and citizen activists, empowering them to make their voices heard. Wellstone Action was established by the Wellstones’ two surviving sons, David and Mark. The main vehicle for this ongoing work is Camp Wellstone, a weekend training program that Wellstone Action leads regularly in locations across the country. Jeff Blodgett, Paul Wellstone’s longtime campaign manager, is the executive director of Wellstone Action. For more information visit www.wellstoneaction.com.

Download or read book Political Campaign Playbook written by David D. Roberts and published by | Sooner Strategies. This book was released on 2023-05-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaign Playbook delves into a captivating exploration of the American political landscape, detailing its author’s life’s work inside politics and government by providing readers with the industry’s most valued and guarded information in terms of operating, successful political campaigns, and getting elected to public office. Its author, David Roberts, is a long time, political campaign operative, former government, bureaucrat, entrepreneur, historian, and activist. Roberts pulls from two decades of experience, working in democratic politics for high profile Candidates and Campaigns, including President Barack Obama‘s 2008 campaign, the Democratic Congressional Campaign Committee DCCC, United States Senator Blanche Lincoln, Congressman Mark Critz, Governor Brad Henry, and Governor Mike Beebe, just to name a few. Roberts idealism emphasizes the unique and transformative impact one individual's vote can have. The book compellingly conveys the importance of transcending animosity, adhere to moral principles and governing based upon better policy instead of political expediency. The book empowers its readers to get involved and help make our world a better place. Within its pages, Roberts engages in thought-provoking discussions on multifaceted aspects of politics. Notably, Roberts cautions those interested in running for office in his introductory paragraphs. He reminds us that your life will be fundamentally altered the moment you place yourself in that arena. Political Campaign Playbook exposes and details the full range of tactics, ethical and otherwise, that can be employed to reach electoral success. Inside the book Roberts provides useful exercises and papers meant to assist candidates and campaign operatives with planning the entirety of their campaign from calculating the necessary vote totals, and win numbers, down to messaging, advertising, and the use of political attacks as strategy. Political Campaign Playbook serves as the ultimate guide to running for office and winning. It contains insightful revelations, details strategy specifics, and provides an empowering message.

Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book Facebook Marketing For Dummies written by John Haydon and published by John Wiley & Sons. This book was released on 2014-12-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Download or read book Demographic Targeting Complete Self Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-06-10 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent does management recognize Demographic targeting as a tool to increase the results? Is there a recommended audit plan for routine surveillance inspections of Demographic targeting's gains? What sources do you use to gather information for a Demographic targeting study? What are the expected benefits of Demographic targeting to the business? What will be the consequences to the stakeholder (financial, reputation etc) if Demographic targeting does not go ahead or fails to deliver the objectives? This powerful Demographic targeting self-assessment will make you the assured Demographic targeting domain expert by revealing just what you need to know to be fluent and ready for any Demographic targeting challenge. How do I reduce the effort in the Demographic targeting work to be done to get problems solved? How can I ensure that plans of action include every Demographic targeting task and that every Demographic targeting outcome is in place? How will I save time investigating strategic and tactical options and ensuring Demographic targeting costs are low? How can I deliver tailored Demographic targeting advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Demographic targeting essentials are covered, from every angle: the Demographic targeting self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Demographic targeting outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Demographic targeting practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Demographic targeting are maximized with professional results. Your purchase includes access details to the Demographic targeting self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Targeting Families written by Robert Boutilier and published by . This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: TARGETING FAMILIES: Marketing To & Through the New Family (ISBN 0-936889-22-5; 1993--$39.50) A new wave is rising in marketing, as America enters a family-oriented era. Marketers can profit by speaking to & through the broad spectrum of family relationships that will prevail well into the next century. Research shows that word-of-mouth product recommendations made from one family member to another are significantly more effective than those made between friends or colleagues. This book tells you how to get family members on your sales force & how to implement a "Full Family Marketing" approach that attracts youths, spouses, & seniors. Also from American Demographics Books: Titles listed are hard cover, but paper back is also available. THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993--$39.50), SEASON OF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991--$34.95), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4; 1992--$39.95), BEYOND THE MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-x; 1991--$34.95) DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991--$39.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-x; 1990--$34.95), THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze, & Use Information About Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990--$49.95), HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1993--$42.50). To order call 1-800-828-1133.

Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Download or read book The Little Book of Likes written by Erik Hanberg and published by Erik Hanberg. This book was released on 2013-04-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a “road map” to the often confusing and changing world of social media. New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you. Revised and expanded in 2019!

Download or read book Exploring Ecclesiology written by Brad Harper and published by Baker Books. This book was released on 2009-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this introduction to ecclesiology, respected scholars Brad Harper and Paul Louis Metzger offer a solidly evangelical yet ecumenical survey of the church in mission and doctrine. Combining biblical, historical, and cultural analysis, this comprehensive text explores the church as a Trinitarian, eschatological, worshiping, sacramental, serving, ordered, cultural, and missional community. It also offers practical application, addressing contemporary church life issues such as women in ministry, evangelism, social action, consumerism in church growth trends, ecumenism, and the church in postmodern culture. The book will appeal to all who are interested in church doctrine, particularly undergraduates and seminarians.

Download or read book Boost Your Business with Google Gemini Video Advertising written by M.B. Chatfield and published by M.B. Chatfield. This book was released on with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost Your Business with Google Gemini Video Advertising Master the art of video advertising with Google Gemini In today's competitive digital landscape, businesses need to be able to reach their target audiences and drive results effectively. Google Gemini is a powerful advertising platform that can help businesses of all sizes achieve their marketing goals. Boost Your Business with Google Gemini Video Advertising is the essential guide for businesses that want to use Google Gemini video advertising to boost their business. Here are some of the key takeaways from Boost Your Business with Google Gemini Video Advertising: Google Gemini video advertising is a powerful platform that can help businesses of all sizes achieve their marketing goals. To create successful Google Gemini video campaigns, businesses need to understand the platform's capabilities and features, target their audience effectively, and track the performance of their campaigns. Boost Your Business with Google Gemini Video Advertising provides a comprehensive guide to using Google Gemini video advertising to boost your business. This book is a valuable resource for any business that wants to use Google Gemini video advertising to achieve its marketing goals. Order your copy today and start boosting your business with Google Gemini video advertising!

Download or read book Glitch Feminism written by Legacy Russell and published by Verso Books. This book was released on 2020-09-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Best Art Book of 2020 A new manifesto for cyberfeminism: finding liberation in the glitch between body, gender, and technology The divide between the digital and the real world no longer exists. We are connected all the time. How do we find out who we are in this digital era? Where do we create the space to explore our identity? How can we come together in solidarity? A glitch is normally thought of as an error, a faulty overlaying, but, as Legacy Russell shows, liberation can be found within the fissures between gender, technology, and the body. The glitch offers an opportunity for us to perform and transform ourselves in an infinite variety of identities. In Glitch Feminism, Russell makes a series of radical demands through memoir, art, and critical theory, as well as the work of contemporary artists—including Juliana Huxtable, Sondra Perry, boychild, Victoria Sin, and Kia LaBeija—who have travelled through the glitch in their work. Timely and provocative, Glitch Feminism shows how error can lead to revolution.