Download or read book Decoding Gen Z 101 Lessons Generation Z Will Teach Corporate America Marketers Media written by Mark Beal and published by Independently Published. This book was released on 2018-09-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, Mark Beal shares insights from in-depth one-on-one interviews he conducted with more than 50 Gen Zers across the United States from Connecticut to California, from age 13 to 23, from high school freshman to those who just graduated college and joined the workforce. This book is the essential guide for any employer, marketer or media and content company that is attempting to connect and engage with Gen Z.
Download or read book Engaging Gen Z written by Michael Pankowski and published by . This book was released on 2020-04-27 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, World & School is informed and inspired by Gen Zers, ages 13-23. This book is the essential guide to understanding how to effectively engage this incredibly important consumer segment so that you can set yourself up for success now and over the next 15 years. If you take time to review the lessons, research and recommendations Michael and I detail in this book, you will establish a highly productive collaboration and partnership with Gen Z in the same way that Michael and I have in writing this book and co-authoring our thought leadership.
Download or read book InstaBrain written by Sarah Weise and published by Bixa. This book was released on 2019-03-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."
Download or read book Gen Z Graduates to Adulthood written by Alyssa Rivers and published by Independently Published. This book was released on 2022-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation's leading consumer public relations agencies developing and executing marketing and public relations campaigns for leading companies and brands around such major sports and entertainment properties as the Olympic Games, Super Bowl, World Series, U.S. Open Tennis and The Rolling Stones. Today, he collaborates with Gen Z as an assistant professor of practice in public relations in the Rutgers University School of Communication & Information. Mark's book, Decoding Gen Z, was published in 2018 and captured the attention of media, marketers and employers nationwide as Gen Zers were starting to become a focus of corporations and brands. In 2020, Mark co-authored Engaging Gen Z with Harvard University student Michael Pankowski. Both books led to invitations from conferences, corporations, brands, agencies, associations and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. To learn more, visit www.markbealspeaks.com.
Download or read book Meet Generation Z written by James Emery White and published by Baker Books. This book was released on 2017-01-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.
Download or read book What Video Games Have to Teach Us About Learning and Literacy Second Edition written by James Paul Gee and published by Macmillan. This book was released on 2014-12-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive Development in a Digital Age James Paul Gee begins his classic book with "I want to talk about video games–yes, even violent video games–and say some positive things about them." With this simple but explosive statement, one of America's most well-respected educators looks seriously at the good that can come from playing video games. This revised edition expands beyond mere gaming, introducing readers to fresh perspectives based on games like World of Warcraft and Half-Life 2. It delves deeper into cognitive development, discussing how video games can shape our understanding of the world. An undisputed must-read for those interested in the intersection of education, technology, and pop culture, What Video Games Have to Teach Us About Learning and Literacy challenges traditional norms, examines the educational potential of video games, and opens up a discussion on the far-reaching impacts of this ubiquitous aspect of modern life.
Download or read book Graph Representation Learning written by William L. William L. Hamilton and published by Springer Nature. This book was released on 2022-06-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graph-structured data is ubiquitous throughout the natural and social sciences, from telecommunication networks to quantum chemistry. Building relational inductive biases into deep learning architectures is crucial for creating systems that can learn, reason, and generalize from this kind of data. Recent years have seen a surge in research on graph representation learning, including techniques for deep graph embeddings, generalizations of convolutional neural networks to graph-structured data, and neural message-passing approaches inspired by belief propagation. These advances in graph representation learning have led to new state-of-the-art results in numerous domains, including chemical synthesis, 3D vision, recommender systems, question answering, and social network analysis. This book provides a synthesis and overview of graph representation learning. It begins with a discussion of the goals of graph representation learning as well as key methodological foundations in graph theory and network analysis. Following this, the book introduces and reviews methods for learning node embeddings, including random-walk-based methods and applications to knowledge graphs. It then provides a technical synthesis and introduction to the highly successful graph neural network (GNN) formalism, which has become a dominant and fast-growing paradigm for deep learning with graph data. The book concludes with a synthesis of recent advancements in deep generative models for graphs—a nascent but quickly growing subset of graph representation learning.
Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.
Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.
Download or read book It s Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Download or read book Elasticsearch The Definitive Guide written by Clinton Gormley and published by "O'Reilly Media, Inc.". This book was released on 2015-01-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production
Download or read book Handbook of Research on Student Engagement written by Sandra L. Christenson and published by Springer Science & Business Media. This book was released on 2012-02-23 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and behavioral components that embody and further develop motivation for learning. Similarly, the goals of student engagement have evolved from dropout prevention to improved outcomes for lifelong learning. This robust expansion has led to numerous lines of research across disciplines and are brought together clearly and comprehensively in the Handbook of Research on Student Engagement. The Handbook guides readers through the field’s rich history, sorts out its component constructs, and identifies knowledge gaps to be filled by future research. Grounding data in real-world learning situations, contributors analyze indicators and facilitators of student engagement, link engagement to motivation, and gauge the impact of family, peers, and teachers on engagement in elementary and secondary grades. Findings on the effectiveness of classroom interventions are discussed in detail. And because assessing engagement is still a relatively new endeavor, chapters on measurement methods and issues round out this important resource. Topical areas addressed in the Handbook include: Engagement across developmental stages. Self-efficacy in the engaged learner. Parental and social influences on engagement and achievement motivation. The engaging nature of teaching for competency development. The relationship between engagement and high-risk behavior in adolescents. Comparing methods for measuring student engagement. An essential guide to the expanding knowledge base, the Handbook of Research on Student Engagement serves as a valuable resource for researchers, scientist-practitioners, and graduate students in such varied fields as clinical child and school psychology, educational psychology, public health, teaching and teacher education, social work, and educational policy.
Download or read book Pedagogy of the Oppressed written by Paulo Freire and published by . This book was released on 1972 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Disruptions in Business written by Rajagopal and published by Springer Nature. This book was released on 2022-01-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.
Download or read book Human learning in the digital era written by Netexplo (France) and published by UNESCO Publishing. This book was released on 2019-04-17 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Theory and Practice of Online Learning written by Terry Anderson and published by Athabasca University Press. This book was released on 2008 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of "The Theory and Practice of Online Learning" features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations."--BOOK JACKET.
Download or read book Understanding Reading written by Frank Smith and published by Routledge. This book was released on 2004-05-20 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Reading revolutionized reading research and theory when the first edition appeared in 1971 and continues to be a leader in the field. In the sixth edition of this classic text, Smith's purpose remains the same: to shed light on fundamental aspects of the complex human act of reading--linguistic, physiological, psychological, and social--and on what is involved in learning to read. The text critically examines current theories, instructional practices, and controversies, covering a wide range of disciplines but always remaining accessible to students and classroom teachers. Careful attention is given to the ideological clash that continues between whole language and direct instruction and currently permeates every aspect of theory and research into reading and reading instruction. To aid readers in making up their own minds, each chapter concludes with a brief statement of "Issues." Understanding Reading: A Psycholinguistic Analysis of Reading and Learning to Read, Sixth Edition is designed to serve as a handbook for language arts teachers, a college text for basic courses on the psychology of reading, a guide to relevant research on reading, and an introduction to reading as an aspect of thinking and learning. It is matchless in integrating a wide range of topics relative to reading while, at the same time, being highly readable and user-friendly for instructors, students, and practitioners.
