Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY
Download or read book List Decoding of Error Correcting Codes written by Venkatesan Guruswami and published by Springer Science & Business Media. This book was released on 2004-11-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is a thoroughly revised and extended version of the author's PhD thesis, which was selected as the winning thesis of the 2002 ACM Doctoral Dissertation Competition. Venkatesan Guruswami did his PhD work at the MIT with Madhu Sudan as thesis adviser. Starting with the seminal work of Shannon and Hamming, coding theory has generated a rich theory of error-correcting codes. This theory has traditionally gone hand in hand with the algorithmic theory of decoding that tackles the problem of recovering from the transmission errors efficiently. This book presents some spectacular new results in the area of decoding algorithms for error-correcting codes. Specificially, it shows how the notion of list-decoding can be applied to recover from far more errors, for a wide variety of error-correcting codes, than achievable before The style of the exposition is crisp and the enormous amount of information on combinatorial results, polynomial time list decoding algorithms, and applications is presented in well structured form.
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Download or read book Oracle PL SQL Programming written by Steven Feuerstein and published by "O'Reilly Media, Inc.". This book was released on 2002 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have revised and updated this bestseller to include both the Oracle8i and new Oracle9i Internet-savvy database products.
Download or read book Mike Ault s Oracle Internals Monitoring and Tuning Scripts written by Mike Ault and published by Rampant TechPress. This book was released on 2003-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to Oracle DBA management scripts, this book is indispensable for all Oracle professionals who must quickly automate and manage their Oracle databases with scripts. An online code depot full of more than 200 pretested Oracle DBA scripts is provided. Coverage of all areas of Oracle database administration including data files, tablespace, and table and index management scripts is included. Also reviewed are mechanisms for automating Oracle database administration tasks and tips for automating without buying expensive tools.
Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2002 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decoding the Social World written by Sandra Gonzalez-Bailon and published by MIT Press. This book was released on 2017-12-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
Download or read book Double Life written by Kelli Connell and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Limited to 1,500 casebound copies"--Colophon.
Download or read book The Book of Revelation Decoded written by Rabbi Kirt a Schneider and published by Charisma Media. This book was released on 2017 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.
Download or read book Out of order Fetch Decode and Issue written by Jared Warner Stark and published by . This book was released on 2000 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mathematical Foundations of Computer Science 1978 written by Józef Winkowski and published by Springer Science & Business Media. This book was released on 1978-08 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transactions on High Performance Embedded Architectures and Compilers II written by Per Stenström and published by Springer Science & Business Media. This book was released on 2009-04-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactions on HiPEAC aims at the timely dissemination of research contributions in computer architecture and compilation methods for high-performance embedded computer systems. Recognizing the convergence of embedded and general-purpose computer systems, this journal publishes original research on systems targeted at specific computing tasks as well as systems with broad application bases. The scope of the journal therefore covers all aspects of computer architecture, code generation and compiler optimization methods of interest to researchers and practitioners designing future embedded systems. This second issue contains 15 papers carefully reviewed and selected out of 31 submissions and is divided into two sections. The first section contains extended versions of the top five papers from the 2nd International Conference on High-Performance Embedded Architectures and Compilers (HiPEAC 2007) held in Ghent, Belgium, in January 2007. The second section consists of ten papers covering topics such as microarchitecture, memory systems, code generation, and performance modeling.
Download or read book High Performance Embedded Architectures and Compilers written by Koen De Bosschere and published by Springer. This book was released on 2007-07-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on High Performance Embedded Architectures and Compilers, HiPEAC 2007, held in Ghent, Belgium, in January 2007. The 19 revised full papers presented together with one invited keynote paper were carefully reviewed and selected from 65 submissions. The papers are organized in topical sections.
Download or read book The Transparent Prolog Machine Visualizing Logic Programs written by Marc Eisenstadt and published by Springer Science & Business Media. This book was released on 1991-10-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Transparent Prolog Machine (TPM) was one of the most successful products of the UK's Alvey programme. Developed at the Open University, UK, in collaboration with Expert Systems International, TPM is a new approach to debugging Prolog programs and to teaching the Prolog language. This book will be of particular value to Prolog programmers in Artificial Intelligence, Computer Scientists in AI, human-computer interaction and graphics researchers and practitioners. The style of graphical presentation developed within TPM (AORTA diagrams) is now used not only in TPM software but also in Open University teaching materials for Prolog; it is widely accepted as the best graphical visualization of Prolog execution. The book presents both the theory behind the TPM graphical debugger and a detailed account of its operation, including worked examples, code abstractions, and a tutorial.
Download or read book Testing the Data Warehouse Practicum written by Doug Vucevic and published by Trafford Publishing. This book was released on 2012-08-22 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality of a data warehouse (DWH) is the elusive aspect of it, not because it is hard to achieve [once we agree what it is], but because it is difficult to describe. We propose the notion that quality is not an attribute or a feature that a product has to possess, but rather a relationship between that product and each and every stakeholder. More specifically, the relationship between the software quality and the organization that produces the products is explored. Quality of data that populates the DWH is the main concern of the book, therefore we propose a definition for data quality as: fitness to serve each and every purpose. Methods are proposed throughout the book to help readers achieve data warehouse quality.
