Download or read book MASTERING DATA MINING THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Download or read book Data Mining Concepts and Techniques written by Jiawei Han and published by Elsevier. This book was released on 2011-06-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. - Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects - Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields - Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Download or read book Data Mining Techniques written by Michael J. A. Berry and published by John Wiley & Sons. This book was released on 2004-04-09 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Download or read book Data Mining Methods and Models written by Daniel T. Larose and published by John Wiley & Sons. This book was released on 2006-02-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply powerful Data Mining Methods and Models to Leverage your Data for Actionable Results Data Mining Methods and Models provides: * The latest techniques for uncovering hidden nuggets of information * The insight into how the data mining algorithms actually work * The hands-on experience of performing data mining on large data sets Data Mining Methods and Models: * Applies a "white box" methodology, emphasizing an understanding of the model structures underlying the softwareWalks the reader through the various algorithms and provides examples of the operation of the algorithms on actual large data sets, including a detailed case study, "Modeling Response to Direct-Mail Marketing" * Tests the reader's level of understanding of the concepts and methodologies, with over 110 chapter exercises * Demonstrates the Clementine data mining software suite, WEKA open source data mining software, SPSS statistical software, and Minitab statistical software * Includes a companion Web site, www.dataminingconsultant.com, where the data sets used in the book may be downloaded, along with a comprehensive set of data mining resources. Faculty adopters of the book have access to an array of helpful resources, including solutions to all exercises, a PowerPoint(r) presentation of each chapter, sample data mining course projects and accompanying data sets, and multiple-choice chapter quizzes. With its emphasis on learning by doing, this is an excellent textbook for students in business, computer science, and statistics, as well as a problem-solving reference for data analysts and professionals in the field. An Instructor's Manual presenting detailed solutions to all the problems in the book is available onlne.

Download or read book Mining of Massive Datasets written by Jure Leskovec and published by Cambridge University Press. This book was released on 2014-11-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.

Download or read book Data Mining written by Ian H. Witten and published by Elsevier. This book was released on 2011-02-03 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. The book is targeted at information systems practitioners, programmers, consultants, developers, information technology managers, specification writers, data analysts, data modelers, database R&D professionals, data warehouse engineers, data mining professionals. The book will also be useful for professors and students of upper-level undergraduate and graduate-level data mining and machine learning courses who want to incorporate data mining as part of their data management knowledge base and expertise. - Provides a thorough grounding in machine learning concepts as well as practical advice on applying the tools and techniques to your data mining projects - Offers concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods - Includes downloadable Weka software toolkit, a collection of machine learning algorithms for data mining tasks—in an updated, interactive interface. Algorithms in toolkit cover: data pre-processing, classification, regression, clustering, association rules, visualization

Download or read book Statistical and Machine Learning Data Mining written by Bruce Ratner and published by CRC Press. This book was released on 2017-07-12 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in predictive analytics of big data has grown exponentially in the four years since the publication of Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition. In the third edition of this bestseller, the author has completely revised, reorganized, and repositioned the original chapters and produced 13 new chapters of creative and useful machine-learning data mining techniques. In sum, the 43 chapters of simple yet insightful quantitative techniques make this book unique in the field of data mining literature. What is new in the Third Edition: The current chapters have been completely rewritten. The core content has been extended with strategies and methods for problems drawn from the top predictive analytics conference and statistical modeling workshops. Adds thirteen new chapters including coverage of data science and its rise, market share estimation, share of wallet modeling without survey data, latent market segmentation, statistical regression modeling that deals with incomplete data, decile analysis assessment in terms of the predictive power of the data, and a user-friendly version of text mining, not requiring an advanced background in natural language processing (NLP). Includes SAS subroutines which can be easily converted to other languages. As in the previous edition, this book offers detailed background, discussion, and illustration of specific methods for solving the most commonly experienced problems in predictive modeling and analysis of big data. The author addresses each methodology and assigns its application to a specific type of problem. To better ground readers, the book provides an in-depth discussion of the basic methodologies of predictive modeling and analysis. While this type of overview has been attempted before, this approach offers a truly nitty-gritty, step-by-step method that both tyros and experts in the field can enjoy playing with.

Download or read book Mastering Data Mining written by Cybellium Ltd and published by Cybellium Ltd. This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover Hidden Insights and Patterns in Your Data Are you ready to delve into the fascinating realm of data mining? "Mastering Data Mining" is your ultimate guide to unlocking the potential of extracting hidden insights and patterns from your data. Whether you're a data scientist aiming to uncover valuable information or a business professional seeking to make informed decisions, this book equips you with the knowledge and techniques to master the art of data mining. Key Features: 1. Journey into Data Mining: Immerse yourself in the world of data mining, understanding its significance, methodologies, and applications. Build a solid foundation that empowers you to extract meaningful insights from complex datasets. 2. Data Exploration and Preparation: Master the art of data exploration and preparation. Learn how to clean, transform, and preprocess data for effective mining. 3. Exploratory Data Analysis: Delve into exploratory data analysis techniques. Explore visualization, statistical summaries, and data profiling to gain a deeper understanding of your dataset. 4. Supervised Learning Techniques: Uncover the power of supervised learning techniques. Learn how to build predictive models for classification and regression tasks, enabling you to make accurate predictions. 5. Unsupervised Learning and Clustering: Discover unsupervised learning and clustering methods. Explore techniques for grouping similar data points and identifying hidden patterns without predefined labels. 6. Association Rule Mining: Master association rule mining for uncovering relationships in data. Learn how to identify frequent itemsets and extract valuable associations. 7. Text and Web Mining: Explore text and web mining techniques. Learn how to extract insights from textual data and discover patterns in web-based information. 8. Time Series Mining: Delve into time series mining for analyzing sequential data. Learn how to forecast trends, identify anomalies, and make predictions based on temporal patterns. 9. Data Mining Tools and Algorithms: Uncover a range of data mining tools and algorithms. Explore classic algorithms and modern techniques for various data mining tasks. 10. Real-World Applications: Gain insights into real-world use cases of data mining across industries. From customer segmentation to fraud detection, explore how organizations leverage data mining for strategic advantage. Who This Book Is For: "Mastering Data Mining" is an indispensable resource for data scientists, analysts, and business professionals who want to excel in uncovering insights from data. Whether you're new to data mining or seeking advanced techniques, this book will guide you through the intricacies and empower you to harness the full potential of data mining. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Download or read book Learning Data Mining with Python written by Robert Layton and published by Packt Publishing Ltd. This book was released on 2015-07-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next step in the information age is to gain insights from the deluge of data coming our way. Data mining provides a way of finding this insight, and Python is one of the most popular languages for data mining, providing both power and flexibility in analysis. This book teaches you to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis. Next, we move on to more complex data types including text, images, and graphs. In every chapter, we create models that solve real-world problems. There is a rich and varied set of libraries available in Python for data mining. This book covers a large number, including the IPython Notebook, pandas, scikit-learn and NLTK. Each chapter of this book introduces you to new algorithms and techniques. By the end of the book, you will gain a large insight into using Python for data mining, with a good knowledge and understanding of the algorithms and implementations.

Download or read book Data Mining Techniques with Mastering Data Mining Set written by Michael J. A. Berry and published by Wiley. This book was released on 2003-05-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Data Mining written by Ian H. Witten and published by Morgan Kaufmann. This book was released on 2016-10-01 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Practical Machine Learning Tools and Techniques, Fourth Edition, offers a thorough grounding in machine learning concepts, along with practical advice on applying these tools and techniques in real-world data mining situations. This highly anticipated fourth edition of the most acclaimed work on data mining and machine learning teaches readers everything they need to know to get going, from preparing inputs, interpreting outputs, evaluating results, to the algorithmic methods at the heart of successful data mining approaches. Extensive updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including substantial new chapters on probabilistic methods and on deep learning. Accompanying the book is a new version of the popular WEKA machine learning software from the University of Waikato. Authors Witten, Frank, Hall, and Pal include today's techniques coupled with the methods at the leading edge of contemporary research. Please visit the book companion website at https://www.cs.waikato.ac.nz/~ml/weka/book.html. It contains - Powerpoint slides for Chapters 1-12. This is a very comprehensive teaching resource, with many PPT slides covering each chapter of the book - Online Appendix on the Weka workbench; again a very comprehensive learning aid for the open source software that goes with the book - Table of contents, highlighting the many new sections in the 4th edition, along with reviews of the 1st edition, errata, etc. - Provides a thorough grounding in machine learning concepts, as well as practical advice on applying the tools and techniques to data mining projects - Presents concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods - Includes a downloadable WEKA software toolkit, a comprehensive collection of machine learning algorithms for data mining tasks-in an easy-to-use interactive interface - Includes open-access online courses that introduce practical applications of the material in the book

Download or read book Contemporary Issues in Exploratory Data Mining in the Behavioral Sciences written by John J. McArdle and published by Routledge. This book was released on 2013-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the latest techniques in exploratory data mining (EDM) for the analysis of data in the social and behavioral sciences to help researchers assess the predictive value of different combinations of variables in large data sets. Methodological findings and conceptual models that explain reliable EDM techniques for predicting and understanding various risk mechanisms are integrated throughout. Numerous examples illustrate the use of these techniques in practice. Contributors provide insight through hands-on experiences with their own use of EDM techniques in various settings. Readers are also introduced to the most popular EDM software programs. A related website at http://mephisto.unige.ch/pub/edm-book-supplement/offers color versions of the book’s figures, a supplemental paper to chapter 3, and R commands for some chapters. The results of EDM analyses can be perilous – they are often taken as predictions with little regard for cross-validating the results. This carelessness can be catastrophic in terms of money lost or patients misdiagnosed. This book addresses these concerns and advocates for the development of checks and balances for EDM analyses. Both the promises and the perils of EDM are addressed. Editors McArdle and Ritschard taught the "Exploratory Data Mining" Advanced Training Institute of the American Psychological Association (APA). All contributors are top researchers from the US and Europe. Organized into two parts--methodology and applications, the techniques covered include decision, regression, and SEM tree models, growth mixture modeling, and time based categorical sequential analysis. Some of the applications of EDM (and the corresponding data) explored include: selection to college based on risky prior academic profiles the decline of cognitive abilities in older persons global perceptions of stress in adulthood predicting mortality from demographics and cognitive abilities risk factors during pregnancy and the impact on neonatal development Intended as a reference for researchers, methodologists, and advanced students in the social and behavioral sciences including psychology, sociology, business, econometrics, and medicine, interested in learning to apply the latest exploratory data mining techniques. Prerequisites include a basic class in statistics.

Download or read book Visual Data Mining written by Tom Soukup and published by John Wiley & Sons. This book was released on 2002-09-18 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making Shows how to solve numerous business problems by applying various tools and techniques Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining

Download or read book Data Mining Techniques written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Download or read book Principles of Data Mining written by David J. Hand and published by MIT Press. This book was released on 2001-08-17 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first truly interdisciplinary text on data mining, blending the contributions of information science, computer science, and statistics. The growing interest in data mining is motivated by a common problem across disciplines: how does one store, access, model, and ultimately describe and understand very large data sets? Historically, different aspects of data mining have been addressed independently by different disciplines. This is the first truly interdisciplinary text on data mining, blending the contributions of information science, computer science, and statistics. The book consists of three sections. The first, foundations, provides a tutorial overview of the principles underlying data mining algorithms and their application. The presentation emphasizes intuition rather than rigor. The second section, data mining algorithms, shows how algorithms are constructed to solve specific problems in a principled manner. The algorithms covered include trees and rules for classification and regression, association rules, belief networks, classical statistical models, nonlinear models such as neural networks, and local "memory-based" models. The third section shows how all of the preceding analysis fits together when applied to real-world data mining problems. Topics include the role of metadata, how to handle missing data, and data preprocessing.

Download or read book Machine Learning for Data Mining written by Jesus Salcedo and published by Packt Publishing Ltd. This book was released on 2019-04-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get efficient in performing data mining and machine learning using IBM SPSS Modeler Key FeaturesLearn how to apply machine learning techniques in the field of data scienceUnderstand when to use different data mining techniques, how to set up different analyses, and how to interpret the resultsA step-by-step approach to improving model development and performanceBook Description Machine learning (ML) combined with data mining can give you amazing results in your data mining work by empowering you with several ways to look at data. This book will help you improve your data mining techniques by using smart modeling techniques. This book will teach you how to implement ML algorithms and techniques in your data mining work. It will enable you to pair the best algorithms with the right tools and processes. You will learn how to identify patterns and make predictions with minimal human intervention. You will build different types of ML models, such as the neural network, the Support Vector Machines (SVMs), and the Decision tree. You will see how all of these models works and what kind of data in the dataset they are suited for. You will learn how to combine the results of different models in order to improve accuracy. Topics such as removing noise and handling errors will give you an added edge in model building and optimization. By the end of this book, you will be able to build predictive models and extract information of interest from the dataset What you will learnHone your model-building skills and create the most accurate modelsUnderstand how predictive machine learning models workPrepare your data to acquire the best possible resultsCombine models in order to suit the requirements of different types of dataAnalyze single and multiple models and understand their combined resultsDerive worthwhile insights from your data using histograms and graphsWho this book is for If you are a data scientist, data analyst, and data mining professional and are keen to achieve a 30% higher salary by adding machine learning to your skillset, then this is the ideal book for you. You will learn to apply machine learning techniques to various data mining challenges. No prior knowledge of machine learning is assumed.

Download or read book Mastering Data Mining with Python Find patterns hidden in your data written by Megan Squire and published by Packt Publishing Ltd. This book was released on 2016-08-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create more powerful data mining applications with this comprehensive Python guide to advance data analytics techniques About This Book Dive deeper into data mining with Python – don't be complacent, sharpen your skills! From the most common elements of data mining to cutting-edge techniques, we've got you covered for any data-related challenge Become a more fluent and confident Python data-analyst, in full control of its extensive range of libraries Who This Book Is For This book is for data scientists who are already familiar with some basic data mining techniques such as SQL and machine learning, and who are comfortable with Python. If you are ready to learn some more advanced techniques in data mining in order to become a data mining expert, this is the book for you! What You Will Learn Explore techniques for finding frequent itemsets and association rules in large data sets Learn identification methods for entity matches across many different types of data Identify the basics of network mining and how to apply it to real-world data sets Discover methods for detecting the sentiment of text and for locating named entities in text Observe multiple techniques for automatically extracting summaries and generating topic models for text See how to use data mining to fix data anomalies and how to use machine learning to identify outliers in a data set In Detail Data mining is an integral part of the data science pipeline. It is the foundation of any successful data-driven strategy – without it, you'll never be able to uncover truly transformative insights. Since data is vital to just about every modern organization, it is worth taking the next step to unlock even greater value and more meaningful understanding. If you already know the fundamentals of data mining with Python, you are now ready to experiment with more interesting, advanced data analytics techniques using Python's easy-to-use interface and extensive range of libraries. In this book, you'll go deeper into many often overlooked areas of data mining, including association rule mining, entity matching, network mining, sentiment analysis, named entity recognition, text summarization, topic modeling, and anomaly detection. For each data mining technique, we'll review the state-of-the-art and current best practices before comparing a wide variety of strategies for solving each problem. We will then implement example solutions using real-world data from the domain of software engineering, and we will spend time learning how to understand and interpret the results we get. By the end of this book, you will have solid experience implementing some of the most interesting and relevant data mining techniques available today, and you will have achieved a greater fluency in the important field of Python data analytics. Style and approach This book will teach you the intricacies in applying data mining using real-world scenarios and will act as a very practical solution to your data mining needs.