Download or read book Understanding and Implementing Successful Data Marts written by Douglas Hackney and published by Addison Wesley. This book was released on 1997 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Understanding and Implementing Successful Data Marts" is an accessible, hands-on guide to designing, constructing and implementing data marts. Industry authority Douglas Hackney takes the reader step-by-step through each phase of the data mart development process.
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Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2008-01-23 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Download or read book Performance Dashboards written by Wayne W. Eckerson and published by John Wiley & Sons. This book was released on 2010-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business. Their practical insights explore how you can effectively turbo-charge performance–management initiatives with dashboard technology. Includes all-new case studies, industry research, news chapters on "Architecting Performance Dashboards" and "Launching and Managing the Project" and updated information on designing KPIs, designing dashboard displays, integrating dashboards, and types of dashboards. Provides a solid foundation for understanding performance dashboards, business intelligence, and performance management Addresses the next generation of performance dashboards, such as Mashboards and Visual Discovery tools, and including new techniques for designing dashboards and developing key performance indicators Offers guidance on how to incorporate predictive analytics, what-if modeling, collaboration, and advanced visualization techniques This updated book, which is 75% rewritten, provides a foundation for understanding performance dashboards, business intelligence, and performance management to optimize performance and accelerate results.
Download or read book CIO written by and published by . This book was released on 1997-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Information Factory written by W. H. Inmon and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "father of data warehousing" incorporates the latesttechnologies into his blueprint for integrated decision supportsystems Today's corporate IT and data warehouse managers are required tomake a small army of technologies work together to ensure fast andaccurate information for business managers. Bill Inmon created theCorporate Information Factory to solve the needs ofthese managers. Since the First Edition, the design of the factoryhas grown and changed dramatically. This Second Edition, revisedand expanded by 40% with five new chapters, incorporates thesechanges. This step-by-step guide will enable readers to connecttheir legacy systems with the data warehouse and deal with a hostof new and changing technologies, including Web access mechanisms,e-commerce systems, ERP (Enterprise Resource Planning) systems. Thebook also looks closely at exploration and data mining servers foranalyzing customer behavior and departmental data marts forfinance, sales, and marketing.
Download or read book Official Gazette of the United States Patent and Trademark Office written by United States. Patent and Trademark Office and published by . This book was released on 2001 with total page 1492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Database Management Systems written by Kahate, Atul and published by Pearson Education India. This book was released on 2006 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Database Management Systems is designed specifically for a single semester, namely, the first course on Database Systems. The book covers all the essential aspects of database systems, and also covers the areas of RDBMS. The book in
Download or read book Records and Information Management written by Patricia C. Franks and published by American Library Association. This book was released on 2018-08-13 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book's authoritative blend of theory and practice makes it a matchless resource for everyone in the archives and records management field.
Download or read book Database Systems written by S. K. Singh and published by Pearson Education India. This book was released on 2011 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this bestselling title is a perfect blend of theoretical knowledge and practical application. It progresses gradually from basic to advance concepts in database management systems, with numerous solved exercises to make learning easier and interesting. New to this edition are discussions on more commercial database management systems.
Download or read book Computerworld written by and published by . This book was released on 1997-09-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book InfoWorld written by and published by . This book was released on 1998-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book The Internet Encyclopedia written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2022-03-07 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book “Advances in Information and Communication Networks - Proceedings of the 2022 Future of Information and Communication Conference (FICC)” aims in presenting the latest research advances, sharing expert knowledge and exchanging ideas with the common goal of shaping the future of Information and Communication. The conference attracted 402 submissions, of which, 131 submissions (including six poster papers) have been selected through a double-blind review process by an international panel of expert referees. This book discusses on aspects of Communication, Data Science, Ambient Intelligence, Networking, Computing, Security and Internet of Things, from classical to intelligent scope. The intention is to help academic pioneering researchers, scientists, industrial engineers, and students become familiar with and stay abreast of the ever-changing technology surrounding their industry. We hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real world problems along with a vision of the future research.
Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
Download or read book Oracle Essentials written by Rick Greenwald and published by "O'Reilly Media, Inc.". This book was released on 2013-09-06 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Oracle insiders, this indispensable guide distills an enormous amount of information about the Oracle Database into one compact volume. Ideal for novice and experienced DBAs, developers, managers, and users, Oracle Essentials walks you through technologies and features in Oracle’s product line, including its architecture, data structures, networking, concurrency, and tuning. Complete with illustrations and helpful hints, this fifth edition provides a valuable one-stop overview of Oracle Database 12c, including an introduction to Oracle and cloud computing. Oracle Essentials provides the conceptual background you need to understand how Oracle truly works. Topics include: A complete overview of Oracle databases and data stores, and Fusion Middleware products and features Core concepts and structures in Oracle’s architecture, including pluggable databases Oracle objects and the various datatypes Oracle supports System and database management, including Oracle Enterprise Manager 12c Security options, basic auditing capabilities, and options for meeting compliance needs Performance characteristics of disk, memory, and CPU tuning Basic principles of multiuser concurrency Oracle’s online transaction processing (OLTP) Data warehouses, Big Data, and Oracle’s business intelligence tools Backup and recovery, and high availability and failover solutions
Download or read book Pro SharePoint 2010 Business Intelligence Solutions written by Sahil Malik and published by Apress. This book was released on 2011-10-12 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: What differentiates good organizations from bad? The good ones are those that take advantage of the data they already have and use the feedback that business intelligence gives them to improve their processes. SharePoint is now the delivery platform of choice for Microsoft’s business intelligence products, and in this book we reveal how to get the most from developing business intelligence solutions on SharePoint 2010. To understand the various business intelligence offerings in SharePoint 2010, you need to understand the core SQL Server business intelligence concepts, and the first part of the book presents a comprehensive tutorial on those fundamentals. Pro SharePoint 2010 Business Intelligence Solutions then focuses on specific SharePoint business intelligence investments including: Visio Services Excel Services SQL Server Reporting Services Business Connectivity Services PerformancePoint Services All of this is done using a practical, hands-on format, with enough examples to empower you to use these products in your real-life projects. As compelling as SharePoint and SQL Server business intelligence are together, the challenge always has been finding people who understand both SharePoint and SQL Server well enough to deliver such business intelligence solutions. With this book in hand, you become part of that select group.
