Download or read book Dan Janal s Guide to Marketing on the Internet written by Daniel S. Janal and published by Wiley. This book was released on 1999-11-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service. In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center From the reviews of Dan Janal's bestselling Online Marketing Handbook " . . . a fascinating read." -Chicago Sun-Times " . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass233." -Success " . . . writes in a style that even newbies can understand." -Internet World

Download or read book Online Marketing Handbook written by Daniel S. Janal and published by International Thomson Publishing Services. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales ever published

Download or read book Online Marketing Handbook written by Daniel S. Janal and published by Van Nostrand Reinhold Company. This book was released on 1995 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: For marketers and advertisers, the Internet offers a rapidly growing market of over 30 million potential customers who are highly educated, computer literate, and affluent. This book offers all the essential information you need to become an online advertiser--from strategies for using this new medium effectively to the social and legal issues involved.

Download or read book Dan Janal s Guide to Marketing on the Internet written by Daniel S. Janal and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 101 Successful Businesses You Can Start on the Internet written by Daniel S. Janal and published by International Thomson Publishing Services. This book was released on 1997 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition provides everything readers need to know about establishing, growing, and maintaining an online enterprise, from start-up costs to targeted advice on how to run scores of different businesses. The book includes case histories and testimonials from more than 50 entrepreneurs reflecting the business owners' experiences, success, and failures.

Download or read book Internet Marketing for Less Than 500 year written by Marcia Yudkin and published by Maximum Press. This book was released on 2001-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.

Download or read book The Rainmaker s Toolkit written by Harry Mills and published by AMACOM. This book was released on 2004-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.

Download or read book Marketing Strategy and Competitive Positioning 7th Edition written by Prof Graham Hooley and published by Pearson UK. This book was released on 2020-01-09 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Download or read book Write Your Book in a Flash written by Dan Janal and published by TCK Publishing. This book was released on 2018-04-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write your business book without wasting time or money—a “superb” guide for executives, entrepreneurs, and thought leaders (Henry DeVries, author of Persuade with a Story). Write Your Book in a Flash shows how to get focused fast, so you can write your book without tearing your hair out. As with any enterprise, writing a book requires a clear system—or nothing gets finished. Unlike books that show you why you should write a book, this book actually shows you how to write a book! You’ll discover: How to write a simple outline that makes the writing process faster and easier How to get stunning testimonials to help sell your book How to find and manage beta readers who will share honest feedback before the book is published How to research interesting ideas, stories, and facts so you never run out of ideas or information How to overcome “The Imposter Syndrome” and other limiting beliefs that stifle nearly every would-be author Clear examples that show you what to do (and what not to do) Empowering exercises that show you how to write better and faster Simple how-to steps anyone can follow to write a book Business leaders who write books get more clients at higher fees, have more impact, develop more credibility, and have more influence where it matters most: in front of clients, customers, and prospects. This is the perfect book to read if you are a thought leader, entrepreneur or business executive who wants to write a business book to build your personal brand, open doors to new opportunities, and leave a legacy of wisdom to future generations.

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Download or read book Cunningly Clever Marketing written by Andrew Wood and published by Cunningly Clever. This book was released on 2009 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Marketer s Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

Download or read book Network World written by and published by . This book was released on 1995-05-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Download or read book Internet Direct Mail The Complete Guide to Successful E Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.