Download or read book DADLY Dollar How Marketing to Dads Will Increase Revenue and Strengthen Families written by Hogan Hilling and published by Motivational Press LLC. This book was released on 2017-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today's modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions:Why don't companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven't companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today's families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience. Yes, the thought of dads as a potential primary or even part-time shopper is hard to embrace as it was decades ago when companies shied away from the thought of a woman becoming the primary breadwinner. The success of women in corporate America alone should indicate the reason for a change in a company or advertiser's marketing strategy. DADLY Dollars will introduce companies and advertisers to a new untapped consumer - dads. It will also teach them how to reach and connect with dads, market to dads, capitalize on their purchasing power and how marketing to dads will increase their revenue, profit and brand loyalty. In addition, it will also show a company the overall benefits to the economy, families and communities.
Download or read book The Dadly Virtues written by Jonathan V. Last and published by Templeton Foundation Press. This book was released on 2015-05-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the all-star cast who brought you The Seven Deadly Virtues comes a book with a look at the good life... or the crazy-stressful-overwhelmed life... of a father. The Dadly Virtues is a tongue-in-cheek collection of encouragement and guidance for any stage of fatherhood, from pacifying babies to prepping for senior prom, from cutting the cord to getting the first, “Best Grandpa” t-shirt. P.J. O’Rourke sets the stage with the chapter, “What Do Men Get from Fatherhood? Besides What They Put In ...” and then is followed by: •Matthew Continetti’s, “Newborn Terror: The Moment You Realize that ‘Bundle of Joy’ Is a Euphemism for Something Very Different.” •Stephen F. Hayes’ “Siblings: The Best Gift You’ll Ever Give Your Kids.” •Jonah Goldberg’s “Get Your Kid a Dog: The Moral Case for Pets.” •Tucker Carlson’s “In Praise of Adventure: How to Fill a Child’s Life with Excitement and Danger (without Getting Them Killed).” •Michael Graham’s, “Dating: Enjoy the Movie and Please Keep the Impregnation to a Minimum.” •Christopher Caldwell’s “College: It’s Not as Bad as You Think; It’s Worse.” •Andrew Ferguson’s “Emerging Adults and Empty Nesters: Just When You Had Fatherhood All Figured Out.” •Toby Young’s “The Dark Side: Bad Parenting and the Things We Think, but Do Not Say.” •Joseph Epstein’s “Thanks, Grandpa: Grandfatherhood and the Spirit of the Age.” •And more. Father-to-be, two-time-dad, or granddad, each essay will make you laugh and, at the same time, reinforce your commitment to the virtuous—the dadly—life.
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Die Wise written by Stephen Jenkinson and published by North Atlantic Books. This book was released on 2015-03-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Wise does not offer seven steps for coping with death. It does not suggest ways to make dying easier. It pours no honey to make the medicine go down. Instead, with lyrical prose, deep wisdom, and stories from his two decades of working with dying people and their families, Stephen Jenkinson places death at the center of the page and asks us to behold it in all its painful beauty. Die Wise teaches the skills of dying, skills that have to be learned in the course of living deeply and well. Die Wise is for those who will fail to live forever. Dying well, Jenkinson writes, is a right and responsibility of everyone. It is not a lifestyle option. It is a moral, political, and spiritual obligation each person owes their ancestors and their heirs. Die Wise dreams such a dream, and plots such an uprising. How we die, how we care for dying people, and how we carry our dead: this work makes our capacity for a village-mindedness, or breaks it. Table of Contents The Ordeal of a Managed Death Stealing Meaning from Dying The Tyrant Hope The Quality of Life Yes, But Not Like This The Work So Who Are the Dying to You? Dying Facing Home What Dying Asks of Us All Kids Ah, My Friend the Enemy
Download or read book Project Fatherhood written by Jorja Leap and published by Beacon Press. This book was released on 2016-06-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of former gang members come together to help one another answer the question “How can I be a good father when I’ve never had one?” In 2010, former gang leader turned community activist Big Mike Cummings asked UCLA gang expert Jorja Leap to co-lead a group of men struggling to be better fathers in Watts, South Los Angeles, a neighborhood long burdened with a legacy of racialized poverty, violence, and incarceration. These men, black and brown, from late adolescence to middle age, are trying to heal themselves and their community, and above all to build their identities as fathers. Each week, they come together to help one another answer the question “How can I be a good father when I’ve never had one?” Project Fatherhood follows the lives of the men as they struggle with the pain of their own losses, the chronic pressures of poverty and unemployment, and the unquenchable desire to do better and provide more for the next generation. Although the group begins as a forum for them to discuss issues relating to their roles as parents, it slowly grows to mean much more: it becomes a place where they can share jokes and traumatic experiences, joys and sorrows. As the men repair their own lives and gain confidence, the group also becomes a place for them to plan and carry out activities to help the Watts community grow as well as thrive. By immersing herself in the lived experiences of those working to overcome their circumstances, Leap not only dramatically illustrates the realities of fathers trying to do the right thing, but she also paints a larger sociological portrait of how institutional injustices become manifest in the lives of ordinary people. At a time in which racial justice seems more elusive than ever—stymied by the generational cycles of mass incarceration and the cradle-to-prison pipeline—the group’s development over time demonstrates real-life movement toward solutions as the men help one another make their families and their community stronger.
Download or read book Drug Dealer MD written by Anna Lembke and published by JHU Press. This book was released on 2016-11-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disturbing connection between well-meaning physicians and the prescription drug epidemic. Three out of four people addicted to heroin probably started on a prescription opioid, according to the director of the Centers for Disease Control and Prevention. In the United States alone, 16,000 people die each year as a result of prescription opioid overdose. But perhaps the most frightening aspect of the prescription drug epidemic is that it’s built on well-meaning doctors treating patients with real problems. In Drug Dealer, MD, Dr. Anna Lembke uncovers the unseen forces driving opioid addiction nationwide. Combining case studies from her own practice with vital statistics drawn from public policy, cultural anthropology, and neuroscience, she explores the complex relationship between doctors and patients, the science of addiction, and the barriers to successfully addressing drug dependence and addiction. Even when addiction is recognized by doctors and their patients, she argues, many doctors don’t know how to treat it, connections to treatment are lacking, and insurance companies won’t pay for rehab. Full of extensive interviews—with health care providers, pharmacists, social workers, hospital administrators, insurance company executives, journalists, economists, advocates, and patients and their families—Drug Dealer, MD, is for anyone whose life has been touched in some way by addiction to prescription drugs. Dr. Lembke gives voice to the millions of Americans struggling with prescription drugs while singling out the real culprits behind the rise in opioid addiction: cultural narratives that promote pills as quick fixes, pharmaceutical corporations in cahoots with organized medicine, and a new medical bureaucracy focused on the bottom line that favors pills, procedures, and patient satisfaction over wellness. Dr. Lembke concludes that the prescription drug epidemic is a symptom of a faltering health care system, the solution for which lies in rethinking how health care is delivered.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Journal of the House of Representatives of the United States written by United States. Congress. House and published by . This book was released on 1973 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House".
Download or read book Game Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Download or read book Prominent Families of New York written by Lyman Horace Weeks and published by . This book was released on 1898 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Proceedings of the International Symposium on Agricultural Innovation for Family Farmers written by Food and Agriculture Organization and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2019-08-15 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first International Symposium on Agricultural Innovation for Family Farmers called for inclusive research and education systems to facilitate innovation; robust bridging institutions; support to family farmers; and integrated policies and increased investments to create an enabling environment for innovation and scaling up. Innovation is the process whereby individuals or organizations bring new or existing products, processes or ways of organization into use for the first time in a specific context. Innovation in agriculture cuts across all dimensions of the production cycle along the entire value chain - from crop, forestry, fishery or livestock production to the management of inputs and resources to market access. The symposium provided inspiration for innovation actors and decision makers to unlock the potential of innovation to drive socio-economic growth, ensure food and nutrition security, alleviate poverty, improve resilience to changing environments and thereby achieve the Sustainable Development Goals.
