Download or read book Cutting Edge Commercials written by Jim Aitchison and published by . This book was released on 2008 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Download or read book Cutting Edge Radio written by Jim Aitchison and published by . This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cutting Edge Commercials written by Jim Aitchison and published by . This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Download or read book Killer Facebook Ads written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Download or read book Cosmetic Surgery written by Deborah A. Sullivan and published by Rutgers University Press. This book was released on 2001 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.
Download or read book Refocus written by Ron Dawson and published by Peachpit Press. This book was released on 2009-09-25 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films
Download or read book Cutting Edge Gardening in the Intermountain West written by Marcia Tatroe and published by Big Earth Publishing. This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to gardening in the Intermountain West, which includes parts of Washington, Oregon, Idaho, Nevada, Utah, Colorado, Arizona, New Mexico, Montana, Kansas, Nebraska, North Dakota, South Dakota, and Wyoming.
Download or read book The Cutting Edge written by Robert A. Fimbel and published by Columbia University Press. This book was released on 2001 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading scientists and professionals in tropical forest ecology and management, this book examines in detail the interplay between timber harvesting and wildlife, from invertebrates to large mammal species. Its contributors suggest modifications to existing practices that can ensure a better future for the tropics' valuable--and invaluable--resources.
Download or read book Cutting Edge 3D Printing written by Karen Latchana Kenney and published by Lerner Publications ™. This book was released on 2018-08-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if people could make toys, foods, or even body parts using a computer printer? They can! Modern programmers and scientists have figured out a way to make three-dimensional versions of almost anything they can design on a computer. This title covers the latest, greatest advances in 3D printing, from how it works to how it's used in homes, schools, and workplaces. Accessible language, up-to-date photos, and a high-interest STEM topic make this a great choice for eager and reluctant readers alike.
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by Prentice Hall. This book was released on 2004 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.
Download or read book Campaigns on the Cutting Edge written by Richard J. Semiatin and published by CQ Press. This book was released on 2020-04-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women′s activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.
Download or read book IPhone Millionaire How to Create and Sell Cutting Edge Video written by Michael Rosenblum and published by McGraw Hill Professional. This book was released on 2012-08-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The no-holds-barred guide to making money as a DIY video mogul
Download or read book Pure Animation written by Spencer Drate and published by . This book was released on 2007 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Description: Animation is one of the most popular forms of visual media used by today's filmmakers, web designers and advertisers. This fabulously designed book showcases innovative, cutting-edge creations by 56 established and emerging animators from around the world. Stunning examples of work by each artist or studio are provided, along with notes on the development process and a profile of the artist or studio, including career highlights and credits. Also featured are details of the techniques and technology employed, including software, as well as contact information and the website of each animator. This work features an exciting, lavish round-up of remarkable and innovative creations by 56 animators from around the world, among them Digital Kitchen, Studio AKA, Sylvain Chomet, Foreign Office, Blind and Freestyle Collective. It provides insider information, including creative processes and technical details for each work. It is a valuable resource for amateur and professional animators, teachers, students and anyone interested in new directions in visual art and pop culture.
Download or read book Seeing Red written by Peter Lancett and published by Turtleback Books. This book was released on 2011-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For use in schools and libraries only. Tom Hathaway's parents have money and he has always led a comfortable and stylish existence until he meets Sylvia and discovers a darker side to life.
Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Download or read book Genocide on Settler Frontiers written by Mohamed Adhikari and published by Berghahn Books. This book was released on 2015-06-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: European colonial conquest included many instances of indigenous peoples being exterminated. Cases where invading commercial stock farmers clashed with hunter-gatherers were particularly destructive, often resulting in a degree of dispossession and slaughter that destroyed the ability of these societies to reproduce themselves. The experience of aboriginal peoples in the settler colonies of southern Africa, Australia, North America, and Latin America bears this out. The frequency with which encounters of this kind resulted in the annihilation of forager societies raises the question of whether these conflicts were inherently genocidal, an issue not yet addressed by scholars in a systematic way.
