Download or read book Customers Are People The Human Touch written by John McKean and published by John Wiley & Sons. This book was released on 2003-05-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Download or read book When Digital Becomes Human written by Steven Van Belleghem and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Download or read book Peoplework The Human Touch in Workplace Safety written by Kevin Burns and published by Lioncrest Publishing. This book was released on 2016-10-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace safety is failing. Despite better procedures now in place on the job, people are still getting hurt. The problem lies in our thinking. We must shift the focus from rules to relationships. In PeopleWork, author and safety management consultant Kevin Burns presents his M4 Method of people-centered management for safety in the workplace. He lays out the practical, how-to steps that frontline supervisors and safety people can master. This promotes a relationship-based culture focused on mentoring, coaching, and inspiring teams. It's an approach that ultimately improves employee productivity and allows everyone to achieve their personal goals and the goals of their company. With PeopleWork, you can raise workplace safety to a level where it actually works.
Download or read book The Human Touch written by Philippa Thomas and published by BCS, The Chartered Institute. This book was released on 2012-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong interpersonal skills are a fundamental requirement in all work environments. This book provides expert guidance for IT and other professionals on key skills including: building rapport; team working; leadership; negotiation; written communication; managing conflict; presentation skills; coaching and mentoring; problem solving.
Download or read book Human Machine written by Paul R. Daugherty and published by Harvard Business Press. This book was released on 2018-03-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.
Download or read book Emotional Satisfaction of Customer Contacts written by Hüseyin Güngör and published by Amsterdam University Press. This book was released on 2007-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and frequently associated with negative comments in the media. Therefore, this research explores the Emotional, Cognitive, General, and Transactional dimensions of customer satisfaction and loyalty process in the customer contact environment. As customer contacts can be a source of negative emotions and it is desirable to increase positive emotions in the contact center environment, this research focuses on the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular. Taking the ESCC as a starting point, this research demonstrates that frontline employees are able to observe and register customer satisfaction during service encounters, and suggests that the ESCC information can be employed for recovering service failures, increasing sales productivity and organizational learning for more customer satisfaction and loyalty.
Download or read book Things That Make Us Smart written by Don Norman and published by Diversion Books. This book was released on 2014-12-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the author of THE DESIGN OF EVERYDAY THINGS. Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.
Download or read book Customer Service Training written by Maxine Kamin and published by Routledge. This book was released on 2006 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, hands-on road map to help the reader quickly develop training in customer service. It offers all the exercises, handouts, assessments, structured experiences and ready-to-use presentations needed to develop effective training sessions.
Download or read book Go Ahead written by Barry S. Farah and published by AuthorHouse. This book was released on 2019-05-17 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to provide the framework to unleash a contagious customer success culture. Customer success is a mind-set. Mine developed from years of observation and passion. Throughout my life, I’ve started and run several companies. Some have been more successful than others, but I’m an entrepreneur at my core and love to add value for the customer.
Download or read book CRM written by Jeffrey Peel and published by Elsevier. This book was released on 2002-07-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer
Download or read book Personalized written by Mark Abraham and published by Harvard Business Press. This book was released on 2024-10-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process. But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
Download or read book Touch second edition written by Tiffany Field and published by MIT Press. This book was released on 2014-10-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we need a daily dose of touch: an investigation of the effects of touch on our physical and mental well-being. Although the therapeutic benefits of touch have become increasingly clear, American society, claims Tiffany Field, is dangerously touch-deprived. Many schools have “no touch” policies; the isolating effects of Internet-driven work and life can leave us hungry for tactile experience. In this book Field explains why we may need a daily dose of touch. The first sensory input in life comes from the sense of touch while a baby is still in the womb, and touch continues to be the primary means of learning about the world throughout infancy and well into childhood. Touch is critical, too, for adults' physical and mental health. Field describes studies showing that touch therapy can benefit everyone, from premature infants to children with asthma to patients with conditions that range from cancer to eating disorders. This second edition of Touch, revised and updated with the latest research, reports on new studies that show the role of touch in early development, in communication (including the reading of others' emotions), in personal relationships, and even in sports. It describes the physiological and biological effects of touch, including areas of the brain affected by touch, and the effects of massage therapy on prematurity, attentiveness, depression, pain, and immune functions. Touch has been shown to have positive effects on growth, brain waves, breathing, and heart rate, and to decrease stress and anxiety. As Field makes clear, we enforce our society's touch taboo at our peril.
Download or read book What Clients Love written by Harry Beckwith and published by Business Plus. This book was released on 2003-01-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Download or read book AI The new intelligence in sales written by Livia Rainsberger and published by Springer Nature. This book was released on 2022-09-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples. Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.
Download or read book In the Hands of Doctors written by Paul E. Stepansky and published by . This book was released on 2017-08-16 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of the caring dimension of medicine examines the central role of touch and procedure in building doctor-patient trust. It explores the impact of technology, the Internet, and patient rights on doctor-patient relationships, and develops proposals to recruit and train primary care physicians who are both caring and procedurally oriented.
Download or read book Writing AI Prompts For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2024-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art of writing effective AI prompts and break into an exciting new career field Writing AI Prompts For Dummies gets you started on the path toward becoming an “AI psychologist” capable of getting all types of output from AI systems. This book walks you through the process of mining great results from leading platforms, so you can save time, solve problems, explore creative ideas, conduct research, and beyond. Even if you’re brand new to using AI chatbots, you’ll be able to follow the jargon-free explanations and instructions inside to learn how to ask questions and make requests in terms any AI can understand. Then, you can convert your new skill into greater productivity in your life, or even into a new career. Prompt engineering is a fast-growing career opportunity with six-figure salaries attached. Who knows? This Dummies guide could be your launchpad to a future as an AI whisperer. Explore the top AI chatbots, creativity engines, and productivity tools Learn how to write basic text prompts that generate concise, effective output Create AI-generated photos and illustrations that match your vision Save time writing code, designing websites, or conducting research When asked “Who needs to learn prompt engineering?” ChatGPT clarifies: professionals, creatives, educators, scientists, and entrepreneurs in many fields can benefit an enhanced ability to use AI productively. And for anyone working in AI, natural language processing, or related areas, Writing AI Prompts For Dummies is simply a must.
Download or read book The ChatGPT Revolution written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-19 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: **The ChatGPT Revolution Transforming Customer Service** Unlock the future of customer service with "The ChatGPT Revolution"! This groundbreaking eBook provides an in-depth exploration of how ChatGPT, a state-of-the-art AI, is reshaping the way businesses connect with their customers. **Chapter Highlights** *Introduction to AI in Customer Service* Dive into the evolution of customer service and discover the initial impact of AI technologies like ChatGPT on customer interactions. Learn why ChatGPT is more than just a digital assistant, but a game-changer that personalizes experiences and elevates satisfaction. *The Mechanics Behind ChatGPT* Unravel the intricacies of how ChatGPT operates. From training data to complex language models, understand the core principles of Natural Language Processing and how it allows ChatGPT to comprehend and respond with unprecedented accuracy. *Enhancing Customer Experience* See how ChatGPT can revolutionize customer interactions by providing personalized service, reducing response times, and ensuring consistent availability. *Implementation Strategies* Gain practical insights into setting up and customizing ChatGPT for your companyâs unique needs. Explore how seamless integration with existing systems can streamline operations and maximize efficiency. *Case Studies Success Stories* Learn from real-world applications in diverse sectors such as retail, telecommunications, financial services, and healthcare. Find out how leading organizations have leveraged ChatGPT to overcome challenges and drive success. *Addressing Challenges and Limitations* Tackle common hurdles in implementing ChatGPT, including handling complex queries and ensuring data privacy. Discover strategies for overcoming language barriers and maintaining customer trust. *Training and Maintenance* Learn the best practices for continuous improvement, response monitoring, and human-AI collaboration. *Measuring Impact* Delve into key performance metrics, customer satisfaction surveys, and methods for analyzing feedback to continually enhance service quality. *Ethical Considerations* Understand the importance of transparency, dealing with AI bias, and maintaining a human touch in a tech-driven service landscape. *Future Prospects* Prepare for what lies ahead with emerging trends and potential advancements in AI technology. Envision the future of customer service with ChatGPT 4 and beyond. *Building a ChatGPT-Driven Team* Discover how to create a cohesive team where human agents and AI collaborate effectively. *Competitive Advantage* Learn how ChatGPT can provide differentiation in a crowded market, improve cost efficiency, and support growth. With "The ChatGPT Revolution," youâll gain the knowledge and tools to implement AI-driven strategies that elevate your customer service to new heights. Embrace the power of AI, stay ahead of the curve, and transform your business with the innovative potential of ChatGPT.
