Download or read book Customer Romance written by J.N Halm and published by AuthorHouse. This book was released on 2014-05-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Download or read book Artificial Intelligence for Customer Relationship Management written by Boris Galitsky and published by Springer Nature. This book was released on 2020-12-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
Download or read book Social Customer Relationship Management Social CRM in the Era of Web 4 0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book Just This Once written by Rosalind James and published by Rosalind James. This book was released on 2014-11-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone needs to be rescued sometimes. Everyone but Hannah Montgomery, that is. She just needs a vacation. Three weeks Down Under, a vacation in New Zealand to sort out her life, figure out what she wants, seems just right. Oh, and to relax. She should definitely put that on the agenda. She certainly isn't looking for a sexy fling with a professional rugby player, no matter how attractive he is. Hannah doesn't do casual. But maybe just this once ... As much as he's shared with Hannah, Drew Callahan has kept one very big secret. He's the captain of New Zealand's All Blacks rugby team, and the most famous rugby player on earth. And learning the truth, now that she's back home again, has made Hannah warier than ever. Drew knows that she's right for him. But how can he convince her to let down her guard enough to explore what they could have together? Go Down Under in this steamy New Zealand sports romance. Fans of Jill Shalvis, Catherine Bybee, and Kristin Higgins will enjoy this book.
Download or read book Gifts Romance and Consumer Culture written by Yuko Minowa and published by Routledge. This book was released on 2018-09-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.
Download or read book The Mammoth Book of Irish Romance written by Trisha Telep and published by Robinson. This book was released on 2010-01-28 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when an Irish god finds himself smitten by a beautiful mortal woman? When the Celtic gods dream of romance trouble abounds! Visit an Irish king tempted by the poetry of a sensuous wraith who blends the mythological and the historical so seamlessly he finds himself transported to a myth-laden Ireland of beasts and warriors-and entirely at her mercy. A forbidden love cursed by the saints causes two young lovers to magically shape-shift to freedom in an underground fairy Otherworld with disastrous results. A Celtic hero sets out on a treacherous sea journey to claim a dream woman. The rekindled ashes of an ancient desire between a fierce clansman and his lady find new light with a pair of young, secret lovers. The volume contains stories by: Jenna Maclaine, Jennifer Ashley, Roberta Gellis, Claire Delacroix, Sue-Ellen Welfonder, Cindy Miles, Ciar Cullen, Helen Scott Taylor, Shirley Kennedy, Margo Maguire, Susan Krinard, Pat McDermott, Nadia Williams, Dara England, Kathleen Givens, Sandra Newgent, Cindy Holby, Cat Adams, Penelope Neri, Patricia Rice.
Download or read book The Dirty Book Club written by Lisi Harrison and published by Simon and Schuster. This book was released on 2017-10-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 New York Times bestselling series The Clique comes Lisi Harrison's debut adult novel about four modern-day strangers who inherit a dirty book club that was started in the 1960s. M.J. Stark's life is picture-perfect—she has a dream job as a magazine editor, a sexy doctor boyfriend, and a glamorous life in Manhattan. But behind her success, she can't shake a deep sense of loneliness, so when her boyfriend offers her a completely new life in California, she decides to give it a try. Once there, M.J. is left to fend for herself in a small California beach town, with only the company of her elderly neighbor, Gloria. One day M.J. receives a mysterious invitation and a copy of Prim: A Modern Woman's Guide to Manners. She recognizes the book as an outdated classic, but when she opens it, she discovers that it's actually a copy of Fear of Flying by Erica Jong and the invitation is to join Gloria's secret book club—one that only reads erotic books. Out of curiosity, M.J. goes to the meeting at a local bookstore, and discovers three other women who have also been selected by the club's original members—who have suddenly left the country to honor a fifty-year-old pact. As these unlikely friends bond over naughty bestsellers, each woman shares not only the intimate details of her own sex life, but all areas of her life. Inspired by the characters in the novels they read—and the notes passed down by the club's original members—the new members of The Dirty Book Club help each other find the courage to rewrite their own stories and risk it all for a happy ending.
Download or read book Customer Romance written by Peter Applebaum and published by . This book was released on 2012-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CUSTOMER ROMANCE written by J. N. HALM and published by Author House. This book was released on 2014-05-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.
Download or read book Customer Relationship Management written by Graham Roberts-Phelps and published by Thorogood. This book was released on 2001 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
Download or read book Digital Brand Romance written by Anna Harrison and published by Business Expert Press. This book was released on 2022-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Download or read book Parasocial Romantic Relationships written by Riva Tukachinsky Forster and published by Rowman & Littlefield. This book was released on 2021-05-05 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parasocial Romantic Relationships: Falling in Love with Media Figures explores how, why, and to what effect individuals develop romantic feelings toward people they “know” from the media. These imaginary, one-sided relationships, dubbed parasocial romantic relationships, are both profound and pervasive, Riva Tukachinsky Forster argues. These relationships can take many forms, including adolescents who develop celebrity crushes on popular music artist, anime enthusiasts who “marry” their favorite characters, and fanfiction authors who insert themselves into narratives as romantic interests of the protagonist. Through analysis of surveys, in-depth interviews, and historical examples, this book advances our understanding of parasocial romantic relationships on both a sociocultural and a psychological level. The data and theories analyzed offer insights into how individuals can become romantically engaged with people they do not actually know, some of whom may not even exist in reality. Ultimately, Tukachinsky Forster argues that although these relationships exist only in the mind of consumers, they serve important psychological functions across different stages of life and can lead to significant consequences for individuals’ nonmediated relationships. Scholars of media studies, communication, psychology, and sociology will find this book particularly useful.
Download or read book Security Guard s Romance written by Chun Qiuyugong and published by Funstory. This book was released on 2019-12-10 with total page 1165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huang Xing is an ordinary security guard, but he is passionate about life. He was serious and responsible for his work, and was appreciated by his boss. He soon became the security captain. His wife was as beautiful as a flower, but he was very disgusted with his poverty. Soon, his wife divorced him.But another girl quietly fell in love with the hard-working and righteous Huang Xing. She created various encounters and met him many times. Finally, Huang Xing also began to like such a kind and lovely girl. His life finally started in the direction of happiness ...☆About the Author☆Chun Qiu Yu Gong, a well-known online novelist, has rich writing experience and superb writing ability. His novels are popular for their humorous language and delicate descriptions.
Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Download or read book The Romance written by Marion Chesney and published by Thorndike Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHE WAS DETERMINED TO RECLAIM HER CHERISHED HOME-- AT ANY COST. . . . As one of the two remaining unmarried Beverley sisters, Belinda considered herself the last hope for Mannerling, the beloved estate gambled away by their father. Each of her four elder sisters had hoped--even schemed--to marry one of Mannerling's successive owners. But all had chosen true love over their ancestral home. Practical and duty-bound, Belinda would woo and wed Lord St. Clair, current holder of the estate. True, he was a silly fop, hardly what she desired in a husband, but she vowed to make the man love her--even at the expense of her own happiness. However, dashing Lord Gyre could hardly ignore the ridiculous drama. Belinda was far too good for that dandy St. Clair. Therefore, his lordship decided it was his duty to win the lovely Belinda's heart!
Download or read book A Willow Oaks Sweet Romance Collection Volume 2 written by Melissa Crosby and published by iHeart Press. This book was released on 2020-05-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Willow Oaks Sweet Romance Series brings you small town sweetness at its finest, sprinkled with toe-curling moments, real-life tension, and swoon-worthy happily ever-afters. Volume 2 of the Willow Oaks Sweet Romance Collection brings you the final two books of Melissa Crosby's Willow Oaks Sweet Romance series, Love Me Always and Love Me Timeless. Get to know Ethan, Mallory, Carly, and Mick and join them as together, they learn about life, boundaries, and true love. Each book in the series tells the story of one couple and their journey to finding happily ever-after. What readers have said: "Melissa Crosby writes heart-warming stories with true to life characters. She isn't afraid to tackle difficult issues to make her stories realistic." ~★★★★★ from an Amazon Customer "An amazing book. So much heartache woven in - it truly made my heart hurt. Really well done and personable characters. Wonderful characters. Twists and turns and an equally wonderful storyline. A very lovely read." ~★★★★★ from Michaela, an Amazon Customer "This was a beautiful story about a beautiful couple. The story was so touching, emotional, inspirational, as well as, romantic." ~★★★★★ from Lori, a Kindle Customer. "I fell in love just reading this story, I am an "older" woman and this book hit my emotions. The characters were charming, they became my friends. The plot was captivating. This is one of my favorite genres and Melissa Crosby had me from the start. A five-star read." ~★★★★★ from Lenda, a Kindle Customer This Collection Includes: Love Me Always – When cynicism and true love collide, there can only be one outcome. Love Me Timeless – She's thirty-two. He's fifty. Their heads say no. But their hearts say yes.
