Download or read book Customer Relationship Imprinting written by Michael Barnett and published by Sound Wisdom. This book was released on 2022-04-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover: The three sectors of impact that can elevate or devastate your business How to trade transactional flings for loyal customer relationships What Relational Velcro is and how to use it to maximize meaningful customer interactions Who Service Architects are and how to empower them to build a strong brand framework And much more! Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.
Download or read book Imprints written by Patrick Gray and published by Tyndale House Publishers, Inc.. This book was released on 2019-09-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing the world does not always require grand gestures or an audience of millions. The little things we do often have the most significant impact on those we encounter. Each small choice we make can spread joy or pain, light or darkness, to others. Examining our influence on the lives we encounter through a lens of love and compassion, Imprints explores the long-lasting impact our words and actions have on our world, reminding us that the legacy we leave behind is built on who we are and how we live our lives day to day.
Download or read book Starting Up in Business Networks written by Lise Aaboen and published by Springer. This book was released on 2016-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.
Download or read book Customer Relationship Marketing written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
Download or read book The Experiential Learning Toolkit written by Colin Beard and published by Kogan Page Publishers. This book was released on 2010-07-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).
Download or read book Imprint Training of the Newborn Foal written by Robert M. Miller and published by Western Horseman Book. This book was released on 1991 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A swift, effective method for pernamently shaping a horse's lifetime behvior.
Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Download or read book ECIE 2019 14th European Conference on Innovation and Entrepreneurship 2 vols written by and published by Academic Conferences and publishing limited. This book was released on 2019-09-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Build Customer Relationships that Last written by Barbara B. Jackson and published by . This book was released on 1985 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneurial Essence in Family Businesses written by Bernardo Bertoldi and published by Springer Nature. This book was released on 2021-01-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.
Download or read book Vend written by and published by . This book was released on 1970-06-15 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ECEI2011 6th European Conference on Innovation and Entrepreneurship written by Heather Fulford and published by Academic Conferences Limited. This book was released on 2011-09-15 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Up Close and Personal written by Paul Gamble and published by Kogan Page Publishers. This book was released on 2006-05-03 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. Up Close & Personal? provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including *strategies, policies and plans; *measuring the impact; *segmentation; *the implementation programme; *customer loyalty and continuity; *transparent marketing, customer value and process management; *customer knowledge management; *technical systems and data management; *managing good and bad customers; and *establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, Up Close & Personal? brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.
Download or read book Shaping the Future written by William P. BELGARD and published by AMACOM Div American Mgmt Assn. This book was released on 2004-05-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance -- plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson -- to help businesses create a strong future. Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change -- the strategic imperative -- rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization. Demonstrating an exciting new approach to an ever-more critical challenge, Shaping the Future provides thoughtful and tested guidance for true change leaders.
Download or read book Up Close and Personal written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2003 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.
Download or read book Imprinted by the Alpha written by Jocelyn Thomas and published by . This book was released on 2014-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ava is drawn back to her hometown just weeks before her 21st birthday and she has no idea why. After meeting alpha wolf Caleb, she's content with the small town living she'd known before, but her best friend Kelly will reveal Willow Falls is a town with many faces.When Ava's mother reveals a secret prophecy, she is faced with a future far removed from the one she expected.She must navigate her new love while facing a responsibility she doesn't feel prepared for. Whether she is ready or not, everything she knows about Willow Falls is changing - including her.
Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.
