Download or read book Customer Loyalty Cost vs Benefits A Quantitative Approach written by and published by Richard Malekian. This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Quantitative Modelling in Marketing and Management second Edition written by Luiz E. T. Al MOUTINHO and published by World Scientific. This book was released on 2015-11-06 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output."--

Download or read book Quantitative Modelling In Marketing And Management written by Luiz Moutinho and published by World Scientific. This book was released on 2012-10-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Download or read book Organizational Data Mining written by Hamid R. Nemati and published by IGI Global. This book was released on 2004-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountains of business data are piling up in organizations every day. These organizations collect data from multiple sources, both internal and external. These sources include legacy systems, customer relationship management and enterprise resource planning applications, online and e-commerce systems, government organizations and business suppliers and partners. A recent study from the University of California at Berkeley found the amount of data organizations collect and store in enterprise databases doubles every year, and slightly more than half of this data will consist of "reference information," which is the kind of information strategic business applications and decision support systems demand (Kestelyn, 2002). Terabyte-sized (1,000 megabytes) databases are commonplace in organizations today, and this enormous growth will make petabyte-sized databases (1,000 terabytes) a reality within the next few years (Whiting, 2002). By 2004 the Gartner Group estimates worldwide data volumes will be 30 times those of 1999, which translates into more data having been produced in the last 30 years than during the previous 5,000 (Wurman, 1989).

Download or read book Proceedings of MAC EMM 2016 written by group of authors and published by MAC Prague consulting. This book was released on 2016-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinary Academic Conference on Economics, Management and Marketing, Czech Republic, Prague (MAC-EMM 2016)

Download or read book Operations Strategy written by David Walters and published by Bloomsbury Publishing. This book was released on 2002-06-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.

Download or read book Customer Loyalty and Supply Chain Management written by Ivan Russo and published by Routledge. This book was released on 2017-08-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.

Download or read book ICEBE 2023 written by Ernie Hendrawaty and published by European Alliance for Innovation. This book was released on 2023-12-12 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th International Economics, Business, and Entrepreneurship Conference was held on September 13-14, 2023, in Lampung, Indonesia. Our theme was "Echoing the Financial and Digital Transformation to Support Inclusive Economic Growth". The process of selecting articles uses a double-blind review to ensure the quality of the papers. Reviewers were not allowed to know the authors' identities. The reviewers come from Indonesia, Malaysia, Turkey, and the Philippines. The contributions of the ICEBE conference to academia and society are as follows: provide knowledge and skills to participants on how to do quality research and community service; provide knowledge and skills to participants on how to publish research and community service results in reputable international journal publications; disseminate the research and community service results that the participants have carried out; review the latest research issues in economics and business, especially those related to sustainable development.

Download or read book ECSM2016 Proceedings of the 3rd European Conference on Social Media written by Christine Bernadas and published by Academic Conferences and publishing limited. This book was released on 2016-06-21 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Quantitative Economic Research written by Nicholas Tsounis and published by Springer Nature. This book was released on 2022-08-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced quantitative methods and applications in economics with special interest in macroeconomics, microeconomics, financial economics, international economics, agricultural economics, and marketing and management. Featuring selected contributions from the 2021 International Conference of Applied Economics (ICOAE 2021) held in Heraklion Crete, Greece, this book provides country specific studies with potential applications in economic policy.

Download or read book Implementing Digital Forensic Readiness written by Jason Sachowski and published by CRC Press. This book was released on 2019-05-29 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing Digital Forensic Readiness: From Reactive to Proactive Process, Second Edition presents the optimal way for digital forensic and IT security professionals to implement a proactive approach to digital forensics. The book details how digital forensic processes can align strategically with business operations and an already existing information and data security program. Detailing proper collection, preservation, storage, and presentation of digital evidence, the procedures outlined illustrate how digital evidence can be an essential tool in mitigating risk and redusing the impact of both internal and external, digital incidents, disputes, and crimes. By utilizing a digital forensic readiness approach and stances, a company’s preparedness and ability to take action quickly and respond as needed. In addition, this approach enhances the ability to gather evidence, as well as the relevance, reliability, and credibility of any such evidence. New chapters to this edition include Chapter 4 on Code of Ethics and Standards, Chapter 5 on Digital Forensics as a Business, and Chapter 10 on Establishing Legal Admissibility. This book offers best practices to professionals on enhancing their digital forensic program, or how to start and develop one the right way for effective forensic readiness in any corporate or enterprise setting.

Download or read book Proceedings of the 2nd International Conference Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences written by Christos Frangos and published by Christos Frangos. This book was released on 2009 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competitive Intelligence Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Download or read book Handbook of Research on Stock Market Investment Practices and Portfolio Management written by Sharma, Renuka and published by IGI Global. This book was released on 2022-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since the Great Depression, financial market issues threatened to derail global economic growth. This global financial crisis forced a reconsideration of systemic vulnerabilities with knowledge of numerous investment options and portfolio management strategies becoming more critical than ever before. A complete study of investment choices and portfolio management approaches in both the developing and developed worlds is required to achieve stability and sustainability. The Handbook of Research on Stock Market Investment Practices and Portfolio Management gives a thorough view on the recent developments in investment options and portfolio management strategies in global stock markets. Learning about the many investment options and portfolio management strategies available in the event of a worldwide catastrophe is critical. Covering topics such as AI-based technical analysis, marketing theory, and sharing economy, this major reference work is an excellent resource for investors, traders, economists, business leaders and executives, marketers, students and faculty of higher education, librarians, researchers, and academicians.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.