Download or read book Customer Churn Reduction and Retention for Telecoms written by Arthur Middleton Hughes and published by Racom Communications. This book was released on 2007-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.
Download or read book Fighting Churn with Data written by Carl S. Gold and published by Manning Publications. This book was released on 2020-12-22 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn
Download or read book Customer centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Download or read book Handbook of Research on Telecommunications Planning and Management for Business written by Lee, In and published by IGI Global. This book was released on 2009-03-31 with total page 1211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
Download or read book A STUDY ON CUSTOMER SATISFACTION AND RETENTION IN THE TELECOMMUNICATION INDUSTRY AN EMPIRICAL STUDY OF THE NEW JUABEN MUNICIPALITY written by COLLINS MARFO AGYEMAN and published by Lulu.com. This book was released on 2013-06-11 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There has been a lot of rivalry from the various competitors such as MTN, Vodafone, Tigo, Zain, and Kasapa. There is the continuous switching or defecting of customers from one network to the other if one's service is deemed as less quality. It is easier for Telecommunication providers to acquire customers but are they really satisfied with their offerings in order to be retained overtime?
Download or read book Proceedings of the 8th International Conference on Financial Innovation and Economic Development ICFIED 2023 written by Yushi Jiang and published by Springer Nature. This book was released on 2023-05-13 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Financial globalization plays a huge role in promoting the development of the world economy and the optimal allocation of world resources, stimulates the accelerated development of the international division of labor, and increases the international flow of production factors such as industrial transfer, capital transfer, and technology transfer. It enables developing countries to make up for the lack of their own capital and technology, and obtain industrial evolution, technological progress, and institutional innovation, thereby accelerating the speed of economic development; it also enables developed countries to open up cheap labor, raw material markets and broad consumer markets, prolonging product value. More profits, ease the economy, the contradiction of stagflation, and restore economic growth. The 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) aims to accommodate this need, as well as to: 1. provide a platform for experts and scholars, engineers and technicians in the field of financial Innovation and economic development to share scientific research achievements and cutting-edge technologies 2. Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements 3. Promote the institutionalization and standardization of Financial Innovation and Economic Development through modern research 4. Increasing the number of scientific publications for financial Innovation and economic development
Download or read book Measuring Marketing written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-11-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.
Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2021-09-14 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference on ‘Interdisciplinary Research in Technology and Management” was a bold experiment in deviating from the traditional approach of conferences which focus on a specific topic or theme. By attempting to bring diverse inter-related topics on a common platform, the conference has sought to answer a long felt need and give a fillip to interdisciplinary research not only within the technology domain but across domains in the management field as well. The spectrum of topics covered in the research papers is too wide to be singled out for specific mention but it is noteworthy that these papers addressed many important and relevant concerns of the day.
Download or read book Advances in Intelligent Data Analysis XII written by Allan Tucker and published by Springer. This book was released on 2013-09-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 12th International Conference on Intelligent Data Analysis, which was held in October 2013 in London, UK. The 36 revised full papers together with 3 invited papers were carefully reviewed and selected from 84 submissions handling all kinds of modeling and analysis methods, irrespective of discipline. The papers cover all aspects of intelligent data analysis, including papers on intelligent support for modeling and analyzing data from complex, dynamical systems.
Download or read book The 3rd International Conference on Artificial Intelligence and Computer Vision AICV2023 March 5 7 2023 written by Aboul Ella Hassanien and published by Springer Nature. This book was released on 2023-02-28 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 3rd International Conference on Artificial Intelligence and Computer Vision (AICV’2023) which will be held in Marrakesh, Morocco, during March 05–07, 2023. This international conference, which highlighted essential research and developments in the fields of artificial intelligence and computer visions, was organized by the computer, Networks, Mobility and Modeling Laboratory (IR2M), Faculty of Sciences and Techniques, Hassan First University, Settat, Morocco, the Scientific Research Group in Egypt (SRGE), Cairo University, and the Automated Systems & Soft Computing Lab (ASSCL), Prince Sultan University, Riyadh, Saudi Arabia. The book is divided into sections, covering the following topics: swarm-based optimization mining and data analysis, deep learning and applications, machine learning and applications, image processing and computer vision, sentiment analysis, and recommendation systems, and software-defined network and telecommunication.
Download or read book ICT for Intelligent Systems written by Jyoti Choudrie and published by Springer Nature. This book was released on with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kellogg on Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2001-06-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation
Download or read book International Conference on Innovative Computing and Communications written by Ashish Khanna and published by Springer Nature. This book was released on 2019-11-16 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers high-quality research papers presented at the Second International Conference on Innovative Computing and Communication (ICICC 2019), which was held at the VSB - Technical University of Ostrava, Czech Republic, on 21–22 March 2019. Highlighting innovative papers by scientists, scholars, students, and industry experts in the fields of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research, and the translation of applied research into real-world applications.
Download or read book Social Networking and Computational Intelligence written by Rajesh Kumar Shukla and published by Springer Nature. This book was released on 2020-03-21 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of revised and extended versions of the best papers from the First International Conference on Social Networking and Computational Intelligence (SCI-2018), held in Bhopal, India, from October 5 to 6, 2018. It discusses recent advances in scientific developments and applications in these areas.
Download or read book Intelligent Systems Design and Applications written by Ajith Abraham and published by Springer Nature. This book was released on with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
