Download or read book Customer CEO written by Chuck Wall and published by Routledge. This book was released on 2016-10-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

Download or read book The Customer is CEO written by Forler Massnick and published by Amacom. This book was released on 1997 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplying a framework for shifting to a strategic new customer focus, this book will enable executives and managers to evaluate where they are now; determine what functional departments like human resources, finance, production and plant operations need to be doing to become more customer-focused; craft a compelling vision statement for the company; and relate customer satisfaction to quality, reengineering, the learning organization, teamwork, leadership and more.

Download or read book Stop Look Listen written by Chuck Wall and published by Bibliomotion, Inc.. This book was released on 2013-04-30 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line. Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’s Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company’s destiny. Bob must learn to understand his customers’ needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO’s point of view, LOOK at everything from the customer’s point of view, even when it hurts, and LISTEN deeply for what the customers’ needs are. This short, entertaining business tale chronicles Bob’s ultimate recognition of his customers as CEOs. Author Chuck Wall is an expert in understanding the needs of customers, having interviewed and surveyed more than 100,000 of them in virtually every business category. Chuck has helped hundreds of companies, from the Fortune 100 to start-ups, acquire hundreds of thousands of new customers.

Download or read book The Customer Success Economy written by Nick Mehta and published by John Wiley & Sons. This book was released on 2020-05-19 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

Download or read book Customer Engagement Officer CEO Content Marketing and the Realities of Executive Blogging written by Mark Hillary and published by Lulu.com. This book was released on 2015-02-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.

Download or read book What the Customer Wants You to Know written by Ram Charan and published by Penguin. This book was released on 2007-12-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in. More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling which Charan calls value creation selling-that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: • Gain a deeper knowledge of your customer's problems • Understand how your customer's company really makes decisions • Help your customer improve margins and drive revenue growth • Connect sales with other key functions such as finance and manufacturing • Come up with new customized offerings • Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.

Download or read book Free Perfect and Now written by Robert Rodin and published by Simon and Schuster. This book was released on 1999-08-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined. As the dynamic CEO of electronics distributor Marshall Industries who trained with the worldfamous W. Edwards Deming, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a $2 billion competitive powerhouse, a high-speed, high-profit junction box wired to today's imperatives. Rodin isn't a consultant, pretending change is a matter of five steps and a pep talk. He's lived inside its gut-wrenching turmoil. Six years ago Rodin and his colleagues bet their company on a radical experiment, tearing a healthy business down to bedrock. They threw out all the old tools, taking 1,100 managers off MBOs and incentives and abolishing commissions for 600 salespeople. They threw out all the old technology, too, changing every operating system in a single tense night. Then they set out to reinvent themselves, finding new ways to help people and technology work together -- creating a dynamic pioneer for our new electronic era, a company twice named as the #1 business-to-business Web site in the world by Advertising Age magazine. Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard lessons learned in competitive battle, it offers a compelling new perspective on the most pressing issue facing businesspeople today: how to prepare a customer-focused corporation for a future you can't predict. But Free, Perfect, and Now is a book of solutions, too, a guide to help every manager turn ideas into concrete results. Each chapter explains, step by step, how to design a different element of a company, from how to anticipate customers' shifting demands to how to make a Web site profitable. And each chapter ends with a Manager's Workbook, containing detailed advice managers can use to make their business more competitive today.

Download or read book The Frontline CEO Turn Employees into Decision Makers Who Innovate Solutions Win Customers and Boost Profits written by Eric Strafel and published by McGraw Hill Professional. This book was released on 2021-09-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive long-term business results by empowering every employee at every level to become a skilled and effective frontline decision maker Today, the pace of change is so great that no company can afford to wait to respond to new developments. You need nimble and creative problem solving, and the most intelligent and efficient decision-making doesn’t come from the top—it comes from your employees on the front lines who interact with customers and can see and respond to the shifting landscape before anyone else. The leaders whose organizations are best able to innovate solutions, win customers, and boost profits during this era of rapid change are the ones who realize that everyone—from the CEO down to the frontline employee—is a leader, capitalize on that knowledge, and use it to grow. In this book, Eric Strafel draws on 20 years of experience as a top executive at Fortune 500 companies to show you how to decentralize and democratize decision-making through every level of the workforce, while ensuring that the company stays aligned, that each employee understands the company’s underlying purpose, and that everyone works toward the same goal. Learn how to: leverage frontline leadership to improve corporate agility partner with customers and with frontline employees to maximize internal innovation and deliver solutions cultivate a diverse, inclusive, and equitable culture that values each employee create a highly engaged, empowered, and energized workforce in every department equip the company to break through barriers, overcome plateaus, and scale Effective leadership isn’t about what you can achieve—it’s about what you can help others achieve. Make the switch from an antiquated top-down leadership style to a flatter, more nimble system in which every employee behaves and is treated like a leader. The Frontline CEO delivers the knowledge, strategies, and tactics you need to drive sustainable growth while creating a positive impact in the lives of your employees and community.

Download or read book Employees First Customers Second written by Vineet Nayar and published by Harvard Business Press. This book was released on 2010 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.

Download or read book The Perfect CEO written by Bhoopathy Perumal and published by BookRix. This book was released on 2023-10-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Perfect CEO," author Bhoopathy takes readers on an enlightening journey to uncover the qualities, strategies, and insights that distinguish truly exceptional Chief Executive Officers. This comprehensive guide is a must-read for aspiring and current CEOs, offering a treasure trove of valuable advice, actionable tips, and inspiring real-life anecdotes from some of the most successful leaders in the business world. Whether you're a seasoned entrepreneur with years of experience or just embarking on your journey as a business leader, this book equips you with the essential tools and knowledge needed to become a smart and savvy CEO. Bhoopathy draws upon years of research and personal experience to provide an in-depth exploration of the traits that set outstanding CEOs apart from the rest. Key Highlights of "The Perfect CEO" Include: Leadership Qualities: Discover the core qualities that exceptional CEOs possess, including resilience, visionary thinking, and the ability to inspire and motivate teams. Strategic Thinking: Learn how to develop and implement effective strategies that drive organizational success, even in challenging and rapidly changing business environments. Decision-Making: Gain insights into the decision-making processes of top CEOs, and develop your own decision-making framework for critical choices. People Management: Explore the art of building and leading high-performing teams, creating a positive organizational culture, and nurturing talent for long-term success. Innovation and Adaptation: Understand how to foster innovation within your company and adapt to the ever-evolving demands of the market. Effective Communication: Master the art of clear and persuasive communication, both within your organization and with external stakeholders. Case Studies: Benefit from real-life case studies and success stories from renowned CEOs, offering practical examples of the principles discussed. Challenges and Solution

Download or read book The Liberated CEO written by Scott A. Leonard and published by John Wiley & Sons. This book was released on 2014-02-21 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve a better work/life balance with the innovative approach outlined here Author Scott Leonard is a successful business professional who adapted his business to allow him to achieve his goals and live his dreams now—while still working in the business he loves. His experience is an inspiring example of extreme work-life empowerment that can help you whether you're the owner of a business or just want more freedom and flexibility in your career. Now, in The Liberated CEO, Leonard shares his story and strategies with you. In The Liberated CEO, he turns the conventional portrait of the 24/7 entrepreneur as multi-tasking control freak on its head by using strategies that unshackle individuals from the "daily grind," inspiring you to perform your responsibilities on your own terms and schedules. In addition to giving the individual more freedom, the benefits of The Liberated CEO principles will increase the success, profitability, operational efficiency, and, ultimately, the enterprise value of any business. Contains advice, analysis, and personal stories that shows how to grow a healthier and more sustainable company that doesn’t demand your absolute attention Explains how to implement an innovative business model that empowers business owners and key executives to perform at the highest level The principles highlighted here are in sync with today's technology that allows people to have a better work-life balance Engaging and accessible, The Liberated CEO is about developing a business model that empowers business owners and key executives to perform—and live—at the highest level.

Download or read book How to Become CEO written by Jeffrey J. Fox and published by Hachette Books. This book was released on 2001-09-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.

Download or read book Everyone Is a CEO written by Kevin J Thompson Mpa and published by . This book was released on 2015-10-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your organization deliver good customer service? Most organizations believe they do but in reality their customer service is transactional at best. The desire for your organization to stand out from the crowd, be recognized as a market leader and beat the competition can be achieved through transformational service culture change. "Everyone Is A CEO" combines the concepts of organizational leadership and service culture change in a framework where everyone develops unforgettable experiences for your customers. The combination of these concepts is revealed in the book's title where CEO stands for Customer Experience Originator. Are you interested in leveraging the uniqueness of your organization adopting the Customer Experience Originator strategies to create exceptional customer experiences?Kevin Thompson has more than 25 years experience in leadership and helping organizations transform their service cultures into unforgettable experiences for their customers. With a background in healthcare management and financial services, Kevin is uniquely positioned as a thought leader. He is inspiring and challenges organizational leadership and staff to alter their mindset and embrace a new paradigm. Kevin holds a Six Sigma Black Belt in Process Improvement, a Masters in Public Administration, and is a Distinguished Toastmaster, as well as Past Chapter President and member of the National Speakers Association Chapter Leadership Committee.Open the book and let Kevin take you through the steps of creating exceptional customer experiences.

Download or read book Customer Obsessed written by Eric Berridge and published by John Wiley & Sons. This book was released on 2016-09-13 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.

Download or read book CEO written by John Decker and published by Bloomsbury Publishing USA. This book was released on 2016-01-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a good CEO deliver value? An ideal resource for all aspiring executives, this book provides a comprehensive portrait of the CEO's role and a clearly defined roadmap for acquiring the skill set of a successful CEO. There is a critical and growing need for effective and enlightened leadership in the private sector. The corporate world needs CEOs who can build companies, exceed customer expectations, address the needs of the world's growing population, and deliver superior value to investors. CEOs must balance on an incredibly difficult and challenging tightrope and apply a daunting range of skills and experience at the highest levels to do so. Over one third of all new CEOs are out within three years and many companies don't achieve their full potential due to lack of leadership talent. CEO: Mastering the Corporate Pyramid shines a spotlight on what CEOs actually do, identifies the skills necessary to do the job, and explains how to develop these skills for anyone aspiring to the executive suite as well as those considering starting or buying a business. It supplies a unique and powerful roadmap for career success and increases the chances for an aspiring CEO to make it to the top and survive and thrive in the position.

Download or read book The Virtual CEO Managing a Remote Team and Growing an Online Business written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Virtual CEO: Managing a Remote Team and Growing an Online Business" - Your Ultimate Guide to Success in the Digital Era! Are you ready to take your leadership skills to the next level and drive the growth of your online business? As the business landscape continues to evolve, being a Virtual CEO has become more important than ever. Now is the time to master the art of managing a remote team and leveraging the endless opportunities of the digital marketplace. "The Virtual CEO: Managing a Remote Team and Growing an Online Business" is your comprehensive guidebook to excel in the virtual realm. Packed with insights, strategies, and real-world examples, this book will empower you to navigate the challenges of remote team management, foster collaboration, and drive the growth of your online business like never before. What can you expect from "The Virtual CEO”? Proven Techniques for Building a Strong Virtual Team: Hiring and onboarding remote employees can be a daunting task. Discover the secrets to identifying the right skills, conducting effective virtual interviews, and facilitating smooth onboarding processes. Build a cohesive team that thrives on communication, collaboration, and accountability. Mastering Clear Communication Channels: Communication is the backbone of successful remote teams. Learn how to select the right communication tools, set expectations for efficient communication, and create a virtual team culture that fosters open dialogue and collaboration. Fostering Collaboration and Productivity: Unleash the full potential of your remote team by implementing strategies for effective collaboration. From virtual brainstorming sessions to project management tools, you'll discover techniques that will drive productivity, accountability, and innovation within your team. Leading with Excellence: As a Virtual CEO, your leadership skills are paramount. Gain insights into building trust and rapport, providing support and feedback, and effectively managing performance remotely. Overcome challenges such as cultural differences, time zone variations, and conflicts to lead your remote team to success. Unleashing the Growth Potential of Your Online Business: Your online business has incredible growth potential. Learn how to develop a virtual business strategy that identifies target markets, creates an impactful online brand presence, and leverages digital marketing strategies to reach a wider audience. Scale your operations effectively and adapt to technological advancements to stay ahead of the competition. Leading with Agility and Flexibility: The business landscape is constantly evolving. Discover strategies for navigating uncertainty, managing team transitions, and making informed decisions in a virtual environment. Foster a learning culture, promote work-life balance, and inspire innovation to thrive in the digital era. "The Virtual CEO: Managing a Remote Team and Growing an Online Business" is your all-in-one resource for achieving success as a Virtual CEO. Whether you're an aspiring entrepreneur, a seasoned leader, or anyone looking to master remote team management, this book will equip you with the tools, knowledge, and confidence to lead your virtual team to new heights. Don't miss out on the opportunity to become a Virtual CEO who excels in managing a remote team and driving the growth of an online business. Order your copy of "The Virtual CEO" today and embark on a transformative journey towards virtual success!

Download or read book The Social CEO written by Damian Corbet and published by Bloomsbury Publishing. This book was released on 2019-08-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.