Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Download or read book The Consumer Insights Handbook written by Danielle Sarver Coombs and published by Rowman & Littlefield. This book was released on 2021-06-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.

Download or read book The Machine Age of Customer Insight written by Martin Einhorn and published by Emerald Group Publishing. This book was released on 2021-03-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

Download or read book Insights Innovation and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Download or read book Consumer Insights 2 0 written by Dona Vitale and published by Paramount Market Publishing. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2022-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

Download or read book Customer Analysis Insight written by Anpar Insights and published by . This book was released on 2023-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essentials of customer analysis and insight with this non-technical comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take.

Download or read book 52 Things We Wish Someone Had Told Us about Customer Analytics written by Mike Sherman and published by . This book was released on 2018-09-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: 52 Things We Wish Someone Had Told Us About Customer Analytics is for anyone who uses customer information to make business decisions: CMOs, CEOs, product owners and the people who provide that information, e.g. data scientists, market researchers, business analysts. By tying impact to tools and techniques, through real-life stories, we hope to help decision makers better understand how to use customer data while helping data analysis providers understand how to create output that end users will value.This book provides 52 real-life anecdotes that illustrate important learnings about customer analytics. It draws from the worlds of big data and customer insights. It is our contribution to help managers do a better job using customer analytics (what to do and what not to do) so that the analytics actually makes a difference.Books on customer analytics (data science, business analysis, market research, whatever you like to call it) primarily exist in two categories: as academic texts, which discuss theoretical approaches to data analysis problems; or as technical texts, which teach the statistics or computer programming required to conduct an analysis. As the focus of these books is on analysis tools and techniques, fictitious examples are often used to explain main topics. Our book fills in the missing gap between these approaches by providing real-life, practical stories, tying analysis directly to business value.---"Essential reading for those who want to cut through all the hype of big data. This book has practical advice on how to have real financial and business impact, from the experienced authors who have done this in real life."John ForsythFormer Principal (Partner), McKinsey, former Head, McKinsey's Global Customer Insights Practice---"Mike and Alex have delivered an entertaining and highly readable romp through many aspects of customer analysis-from qualitative focus groups through to terrabytes of big data; and utilizing many real-world examples to reinforce their points. They employ a relentless focus on the use of analysis to deliver meaningful and impactful business value ... and that should matter to you, too, whether you're the CEO, the product owner or a junior analyst delivering the work."George HaylettFormer Asia Analytics Head for Amex, Citibank and HSBC---"Significance. Reliability. Confidence. These and other such terms can be a mantra for both suppliers and buyers of data and analytics. Whether it be big data, qualitative research or something in between; sampling, statistics and "findings" are often the drivers of customer or business analytic exercises. But what about relevance? If the results cannot direct business decisions, what does it matter how "accurate" they are? Used correctly, such analytics are an enormously powerful driver of business performance and profitability. But only if the findings have business salience or business significance. Otherwise, aren't they just another type of BS? In this book, Mike and Alex Sherman lay out some wonderful examples of how the time and money spent on business analytics can transform decision-making or be a complete waste of time. It contains great lessons for buyers and users of such services. But I would also commend it to consultants and suppliers. We shouldn't need to sell what a computer can do with data. We should be promoting what humans and businesses can do by asking the right questions of the results."Adrian ChedoreFormer CEO of Synovate---"This book thoughtfully and practically reminds us that, as we continue to further automate consumer insight analytics efforts with the newest analytics and AI technology, human thinking and human understanding of the fundamental purpose of the analysis, and of the questions that are essential to understanding that purpose, becomes even more important."Professor Steven MillerVice Provost (Research), Singapore Management University

Download or read book Product Analytics written by Joanne Rodrigues and published by Addison-Wesley Professional. This book was released on 2020-08-27 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Download or read book Advanced Customer Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2016-10-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.

Download or read book The High Performance Customer Insight Professional written by D. V. L. Smith and published by . This book was released on 2019-07-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The High Performance Customer Insight Professional Insights into customer behaviour - what customers expect and aspire to - is one of any organisation's most valuable assets. We are now in a new customer insight era where the emphasis is on futureproofing organisations - providing strategic foresights that will allow an organisation to adapt to change. The new era calls for an enhanced set of skills. The Insight Sensemaker Part One of the book focuses on Sensemaking: seeing patterns in a vast ocean of data points and bringing them together into a unifying moment of insight. Today, customer insight professionals need to find the story by synthesising multiple sources of evidence. They need to create a holistic picture by combining different pieces of evidence to unearth compelling insights. To address this, DVL Smith has created Seven Analysis Frames. This is a straightforward step-by-step process for creating a holistic business story. The Insight Story Builder Part Two is about Storytelling. DVL Smith provides Seven Story Tools to apply in constructing compelling narratives that will engage with time-urgent audiences. In today's busy and complex communications environment mastering the evidence-based storyteller's craft has never been more important. Being a compelling storyteller who can bring ideas and insights alive is a key skill. People who know exactly how to evoke the emotional power of a story will be the ones able to exert the most influence. Insights into Action In Part Three DVL Smith focuses on building the customer insight professional's capability to influence, persuade and ensure action is taken on insights. Customer insight remains one of the most valuable assets any organisation possesses. But often powerful insights fall by the wayside. Various Consultancy Strategies are outlined for dealing with different barriers and resistances that could block the successful implementation of an insight message.

Download or read book Ten Key Customer Insights written by Robert Schieffer and published by South Western Educational Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Download or read book Customer Insights and Consumer Analytics for Organizations Concepts written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.

Download or read book How to Boost E commerce Success with Customer Analytics written by Simplity and published by Simplity s.r.o.. This book was released on 2021-10-15 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major market changes impact consumer behavior and recent shifts have accelerated online retail globally. Such e-commerce boom generates a vast amount of customer data and the need to use this data to personalize the experience for the customers is pushing customer analytics to leverage machine learning and artificial intelligence. Make sure you are getting the right insights from your customer data to drive revenue and growth. You can create better shopping experiences that reflect how customers are altering their buying behaviors. Prioritize data in your business strategy to help you to win customers over your competition. So, how do you make customer analytics work for you? In this whitepaper, you will: • Learn about the different types of customer insights, their impact and benefits, including real-life projects • Understand what roles are supporting customer insights in organizations and when external analytics services providers can step in • Discover the common roadblocks to getting insights from customer data • Acquire tips for choosing analytics services providers • Get a checklist for leveraging customer analytics