Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Weight loss advertising an analysis of current trends written by and published by DIANE Publishing. This book was released on 2002 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book You Don t Look Like a Lawyer written by Tsedale M. Melaku and published by Rowman & Littlefield. This book was released on 2019-04-18 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Look Like a Lawyer: Black Women and Systemic Gendered Racism highlights how race and gender create barriers to recruitment, professional development, and advancement to partnership for black women in elite corporate law firms. Utilizing narratives of black female lawyers, this book offers a blend of accessible theory to benefit any reader willing to learn about the underlying challenges that lead to their high attrition rates. Drawing from narratives of black female lawyers, their experiences center around gendered racism and are embedded within institutional practices at the hands of predominantly white men. In particular, the book covers topics such as appearance, white narratives of affirmative action, differences and similarities with white women and black men, exclusion from social and professional networking opportunities and lack of mentors, sponsors and substantive training. This book highlights the often-hidden mechanisms elite law firms utilize to perpetuate and maintain a dominant white male system. Weaving the narratives with a critical race analysis and accessible writing, the reader is exposed to this exclusive elite environment, demonstrating the rawness and reality of black women’s experiences in white spaces. Finally, we get to hear the voices of black female lawyers as they tell their stories and perspectives on working in a highly competitive, racialized and gendered environment, and the impact it has on their advancement and beyond.
Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Download or read book Advertising Trends and Consumer Protection written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance and published by . This book was released on 2010 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Marketing Law written by Rebecca Tushnet and published by . This book was released on 2020-08 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Download or read book Modern Issues in European Law written by Lennart Pêalsson and published by Martinus Nijhoff Publishers. This book was released on 1997-08-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this book, written in honour of Lennart Palsson, emeritus Professor of Public and Private International Law at the University of Lund, give a valuable insight into Nordic perspectives on a number of issues of great current interest and importance. The Editor has succeeded in putting together a fascinating collection, which covers, "inter alia," competition law in the European Union, the judicial system of the EU in the light of the Intergovernmental Conference, the application of foreign law in Swedish courts, Human Rights and university policy, aspects of the new Nordic Law on carriage of goods by sea and Comparative Law as a yardstick for academic legal education. The book will be a valuable addition to the literature of European Law containing, as it does, some new and unconventional ideas.
Download or read book Life After Law written by Liz Brown and published by Routledge. This book was released on 2016-10-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Harvard-trained ex-law firm partner Liz Brown, Life After Law: Finding Work You Love with the J.D. You Have provides specific, realistic, and honest advice on alternative careers for lawyers. Unlike generic career guides, Life After Law shows lawyers how to reframe their legal experience to their competitive advantage, no matter how long they have been in or out of practice, to find work they truly love. Brown herself moved from a high-powered partnership into an alternative career and draws from this experience, as well as that of dozens of former practicing attorneys, in the book. She acknowledges that changing careers is hard much harder than it was for most lawyers to get their first legal job after law school but it can ultimately be more fulfilling for many than a life in law. Life After Law offers an alternative framework and valuable analytic tools for potential careers to help launch lawyers into new fields and make them attractive hires for non-legal employers.
Download or read book Advances in Advertising Research Vol III written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Download or read book The Trade mark Reporter written by and published by . This book was released on 1951 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New York Court of Appeals Records and Briefs written by New York (State). and published by . This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Legal Issues Affecting Central Banks Volume IV written by Mr.Robert C. Effros and published by International Monetary Fund. This book was released on 1997-04-03 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, edited by Robert C. Effros, surveys developments at international financial institutions, regional developments affecting central banks, the progress of the European Union countries toward monetary union and a unified banking market, the effect of the General Agreement on Tariffs and Trade and the World Trade Organization on banking services, and the implications of the North American Free Trade Agreement for central banks. Other topics discussed include banking regulation and reform in the United States, the United Kingdom, Canada, countries of the former Soviet Union, and China; banking supervision; the role of deposit insurance; bankruptcy policy; derivatives; securitization; payments systems; securities transfers; and capital standards for market risk. Appendices reproduce relevant legal documentation.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Bender s Lawyers Diary and Directory for the State of New York written by and published by . This book was released on 1901 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
