Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Download or read book Rebuilding an Enlightened World written by Bill Ivey and published by Indiana University Press. This book was released on 2018-08-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the long-assumed belief in the permanence of an enlightened world is suddenly open to challenge. Human rights, participatory government, and social justice are losing global influence, and the world of ordinary people is pushing back against Enlightenment conceits. Accumulated anger links Taliban, Tea Party, and Trump, threatening women's rights, social justice, and democracy. To understand and counteract the threat to these ideas, we must set aside embedded explanations and embrace a new frame of observation and tolerance grounded in the power of belief, legend, and tradition. In Rebuilding an Enlightened World, Bill Ivey explores how folklore offers a unique and compelling new way to understand the underlying forces disrupting the world today. If we are to salvage the best of the Enlightenment dream and build a better future, we must begin to listen, patiently and inquisitively, in order to interpret the customs, norms, and traditional practices that shape all human behavior.

Download or read book Global Dexterity written by Andy Molinsky and published by Harvard Business Review Press. This book was released on 2013-02-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.”—From the Introduction What does it mean to be a global worker and a true “citizen of the world” today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity. In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so. From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.

Download or read book The Making of the Nations and Cultures of the New World written by Gérard Bouchard and published by McGill-Queen's Press - MQUP. This book was released on 2008-03-03 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Making of the Nations and Cultures of the New World explores the question of how a culture - a collective consciousness - is born. Gérard Bouchard compares the histories of New World collectivities, which were driven by a dream of freedom and sovereignty, and finds both major differences and striking commonalities in their formation and evolution. He also considers the myths and discursive strategies devised by elites in their efforts to unite and mobilize diversified populations.

Download or read book Leading Culture Change in Global Organizations written by Daniel Denison and published by John Wiley & Sons. This book was released on 2012-06-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co-authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter uses a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more.

Download or read book Cultures Communities Identities written by M. Mayo and published by Springer. This book was released on 2000-10-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultures, Communities, Identities explores a wide range of cultural strategies to promote participation and empowerment in both First and Third World settings. The book starts by analysing contemporary debates on cultures, communities and identities, in the context of globalization. This sets the framework for the discussion of cultural strategies to combat social exclusion and to promote community participation in transformative agendas for local economic and social development. The final chapter focuses upon the use of cultural strategies and new technologies across national boundaries, at the global level.

Download or read book Practicing New Worlds written by Andrea Ritchie and published by AK Press. This book was released on 2023-10-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how emergent strategies can help us meet this moment, survive what is to come, and shape safer and more just futures. Practicing New Worlds explores how principles of emergence, adaptation, iteration, resilience, transformation, interdependence, decentralization and fractalization can shape organizing toward a world without the violence of surveillance, police, prisons, jails, or cages of any kind, in which we collectively have everything we need to survive and thrive. Drawing on decades of experience as an abolitionist organizer, policy advocate, and litigator in movements for racial, gender, economic, and environmental justice and the principles articulated by adrienne maree brown in Emergent Strategy: Shaping Change, Changing Worlds, Ritchie invites us to think beyond traditional legislative and policy change to create more possibilities for survival and resistance in the midst of the ongoing catastrophes of racial capitalism—and the cataclysms to come. Rooted in analysis of current abolitionist practices and interviews with on-the-ground organizers resisting state violence, building networks to support people in need of abortion care, and nurturing organizations and convergences that can grow transformative cities and movements, Practicing New Worlds takes readers on a journey of learning, unlearning, experimentation, and imagination to dream the worlds we long for into being.

Download or read book The New Culture of Desire written by Melinda Davis and published by Free Press. This book was released on 2008-02-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

Download or read book Creating a Learning Culture written by Marcia L. Conner and published by Cambridge University Press. This book was released on 2004-06-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a Learning Culture features insightful essays from industry observers and revealing case studies of prominent corporations. Each chapter revolves around creating an environment where learning takes place each day, all day - fundamentally changing the way we think about how, what, and when we learn, and how we can apply learning to practice. For the first time contemporary work on this subject appears in one volume. Three sections address key aspects of learning culture: the modern business context and the importance of learning at every juncture; the organic and adaptive approaches organizational leaders can take to design enduring success; and the expanding role of individuals within organizations and the implications for business leaders, educators, technologists, and learners. Identifying the steps companies must take to remain competitive for years to come, this book explains how learning strategies applied to all aspects of every job can provide swift returns and lasting results.

Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Download or read book National Culture and the New Global System written by Frederick Buell and published by JHU Press. This book was released on 1994-09 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The three worlds theory is perhaps still the basis for our dominant assumptions about geopolitical and geocultural order," writes Frederick Buell, "but its hold on our imagination and faith is passing fast. In its place, a startlingly different model—the notion that the world is somehow interconnected into a single system—has emerged, expressing the perception that global relationships constitute not three separate worlds but a single network." In the wake of disillusionment with anticolonial nationalism, and in response to a wide variety of economic, political, demographic, and technological changes, Buell argues, we have come increasingly to view the world as complexly interconnected. In National Culture and the New Global System he considers how the notion of national culture has been conceived—and reconceived—in the postwar period. For much of the period, the "three world" theory provided economic, political, and cultural models for mapping a world of nation-states. More recently, new notions of interconnectedness have been developed, ones that have had profound—and sometimes startling—effects on cultural production and theory. Surveying recent cultural history and theory, Buell shows how our understanding of cultural production relates closely to transformations in models of the world order.

Download or read book The Culture Map written by Erin Meyer and published by PublicAffairs. This book was released on 2014-05-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Download or read book Language Learning Strategies Around the World written by Rebecca L. Oxford and published by Natl Foreign Lg Resource Ctr. This book was released on 1996 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New How Paperback written by Nilofer Merchant and published by "O'Reilly Media, Inc.". This book was released on 2014-04-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided

Download or read book Managing Cultural Differences written by Piero Morosini and published by Emerald Group Pub Limited. This book was released on 1998 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough findings and approaches on how to successfully execute global corporate alliances across cultural differences. Based on an innovative 5-year research at The Wharton School, combining academic rigor and the pragmatic insight from recognized industry leaders around the world.

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Download or read book The Concept the Meaning and the Phenomenon New World Order written by Casian Anton and published by Casian Anton. This book was released on 2024-11-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this research paper I have explored and deepened the concept, meaning and phenomenon of New World Order (NWO) through a structured approach, inspired mainly by the logical order used by Ludwig Wittgenstein, but also by the ideas of Thomas Hobbes. My aim is to achieve five key objectives: (i) to present an innovative method to build a concept starting from etymological bases; (ii) to explore the meanings attached to each individual term (new, world, order), followed by their reunification in a single concept; (iii) to examine the process of forming a concept based on three specific terms, and to analyse how they combine to create a central idea; (iv) to explore the NWO phenomenon by exposing its stages, to discover key concepts, theories and other theoretical main lines of research that contribute to its development and understanding; (v) to review the existent literature and to extract key points and lines from existing theoretical debates and identifying real examples from world politics that reflect the concept and phenomenon of NWO. By using Ludwig Wittgenstein’s method, I aimed to show not only the content and meaning of NWO as a concept, but also the process and form of its construction. The method used has the ability to offer an atomistic understanding of how complex ideas are built from their fundamental elements, revealing how they intertwine to create a solid theoretical conceptual framework. It is time to discover the concept, meaning and phenomenon of New World Order in its truest form.